Big Oak Online Marketing Blog

Our Team Gives Expert Advice on SEO, SEM, PPC, Site Design and all things dealing with online marketing.

Big Oak wins Adwords Competition and Win trip to 2015 All Stars

Big Oak wins Adwords Competition and Win trip to 2015 All Stars

Each year Google recognizes top marketing agencies and rewards them with the opportunity to come to the All Stars Summit. There are certain criteria and/or contests in which agencies can win a trip to the All Star Summit.  This year Big Oak Studios, Inc., won one of only 3 spots in the Google Adwords Mobile Challenge out of 1000’s of Agencies that participated. Last year, Big Oak was invited to the 2014 All-Star event as a Guest Panelist.  This year we will attend the 3 day summit at Google headquarters from August 31- Sept 2 2015.  We will have the opportunity to talk to Google Product Managers and listen to guest speakers on a wide variety of topics encompassing Online Marketing. Eric Gehler our Google Top Contributor and Google Adwords Ambassador will be attending the conference again this year. Give us a call and see how our partnership and expertise in working with Google can help you. Call us:...
Google Names Eric Gehler as a Top Contributor

Google Names Eric Gehler as a Top Contributor

Since the inception of Google in 1998, the majority of their customer service was delegated to their Product Help Forums. The concept of Google Founder Larry Page was to allow users to help other users. Part of that process was also to identify some of the “best of the best” users in terms of Google product knowledge, expertise and helpfulness. Once identified these users were promoted to the Top Contributor Program. There are approximately 900 Top Contributors in the world covering all the Google Product Help forums Our very own Eric Gehler was promoted to Google Top Contributor for the Web Search Help Forum this past month for his expertise on Google Search. This honor is among the highest Google bestows upon non-employees. But, this is not the only Google title that Eric Gehler has received for his exemplary work with Google. Eric has also been awarded: Google Partners Community Ambassador Google Small Business Community Advisor Google Adwords Forum Rising Star “Becoming a Top Contributor was one of my personal and professional goals. Helping people solve problems has always been a passion and keeping up with all things Google is a must in our industry.  Being a Top Contributor, as well as the other accolades, opens many doors which allow me access and continual communication with Googlers and Google products.  While under a NDA (non disclosure agreement) I cannot discuss individual items, but have access to beta test new initiatives, provide feedback and collaborate with Googlers.” – Eric...
Let’s Put Richmond On The Map

Let’s Put Richmond On The Map

Let’s Put Your Richmond Business On The Map The Official Let’s Put Our Cities On The Map with Google has launched and Big Oak, Inc. is an official partner for Richmond, Virginia. The GYBO program (Get Your Business Online) along with the National Small Business Week May 4th to May 8th is making a large push to help small businesses get online. Why should you care? These stats speak volumes about the potential that a local online presence can provide.   The “Lets Put Our Cities On the Map” campaign sponsored by Google is out in full-force offering tools and assistance for small businesses. Here is a quick look at what someone searching for your local business might see. Businesses with complete listings are 2x as likely to be considered reputable When people search for businesses on Google they see listings like the one below. Make sure your business listing is complete with your hours, phone number, and other info so people are able to reach you. It’s free and easy to do. Source: Google/Oxera, The Benefits of Complete Business Listings, December 2014. As one of the Google Small Business Community Advisers as well as an Official GYBO partner and Google Partner Ambassador, I had the pleasure to attend the Google Event in Chicago on Monday April 27th, 2015 for the Chicago “Let’s Put Our Cities On The Map” Workshop to assist and help out a sister city. At the workshop there were approximately 100 chrome-book stations for the attendees to process their Google My Business listings. Attendees listened to the lectures and followed the step by step handbook guide provided at this event. The...
Google Search Results Skewed by Knowledge Graph Gaff

Google Search Results Skewed by Knowledge Graph Gaff

When the perfect Storm of Bad Data results into a very messed up SERP! As a member of some of the Google Help Forums in which I utilize some of my years of  experience to give back help to novice users, I came across a rather odd example. One user expressed that a search for “Temple University” brought back results in the Google Knowledge Graph details for another business. In this case, as seen from the screen shot below, the address of the Philadelphia based University not only showed the address and phone number for  the “Philly Pretzel Factory” but also returned map results as well as listing the G+ profile of the Pretzel Factory Restaurant as the official G+ profile. To add insult to injury, G+ reviews lead directly to the Philly Pretzel Factory, in which at this writing were over 89 Google reviews, most of which are all related to Temple University and not the potentially fabulous Soft Pretzels one could purchase and consume.   Looking at the Official website for Temple University  http://www.temple.edu/  we see that on their website they list their address and phone number as 1801 N. Broad Street, Philadelphia, PA 19122 USA, (215) 204-7000 and are utilizing the proper schema data coding to ensure proper map citations as well the the Knowledge Graph interface. The number two result in the Google search for “Temple University” brought back the Google + Local Maps /  Google My Business Page for The Philly Pretzel Factory. From the SEO factor we can only assume that the combination of Links from the Google Knowledge Graph “Write a Review” and the misinformed...
My How SEO Has Changed (Infographic)

My How SEO Has Changed (Infographic)

Big Oak started out as a web design firm back in January of 2004. But by June of 2006 we had already changed our strategies and become an SEO company. Now we are focused on many other marketing specialties, which you can see here, and now we are a Internet Marketing company in the highest regard. But our roots are in SEO and seeing this infographic from QuickSprout made me wonder if the business world has accepted the idea that SEO is no longer what it was even a year ago, much less five years ago. While not all the changes are listed in this infographic, it does hit the high points, and is a cautionary infographic for online businesses who think they can still bully their way to better rankings by building links through spammy techniques. Better rankings, means better brand building and smarter marketing. In many cases this means more time and more money, but when done correctly the ROI should be there. Content strategy (see how we can help you with your content strategy) has become more important, and that includes content on your site as well as content you are using on third-party sites. Content on your own site needs to answer questions your potential customers are asking and provide thoughtful answers. This proves you are an industry leader and gives them confidence in your company. Content is good, but strategic content that draws in visitors is what is truly...
Top 10 Things the Internet Revolutionized

Top 10 Things the Internet Revolutionized

Whether you believe the internet is a societal blessing or a bane, it unquestionably makes tasks quicker and therefore more convenient.  The dawn of the Digital Age put communication and information at our fingertips, literally and figuratively.  It changed what we think about, care about, and know about.  The following is a list of the top ten features of modern life most dramatically impacted by the web. 10.  Banking The internet revolutionized how the world handles money– mainly by handling less hard currency.  Paperless billing and virtual payments instantly transfer funds, rendering hardcopy statements and checks near obsolete.  Person-to-person payments allow individuals to get and give money with just an email address or a telephone number.  Should you happen to receive a hardcopy check, you can now scan and deposit it instantly. The shift to online banking means fewer trips to local branches which are dwindling in number due to their costly overhead.  New, primarily web-based institutions are transitioning to a reliance on ATMs which quell what remains of the need for hard cash.  While this may all seem rather Orwellian, more banks competing at a reduced cost should theoretically translate to better interest rates. 9.  Celebrity While an internet sensation’s fame is typically fleeting, the web paved a new, nontraditional path to glory– the viral video.  YouTube allows the average Joe to become famous with just a camera and a few keystrokes.  Established stars also have a new venue to increase exposure and bloggers can be read worldwide. Causes also gain quick popularity on the internet.  Passing along social media pipelines from one set of friends to another,...

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