Web Site Search Engine Ranking Factors

Have you ever had a proposal, estimate or quote for search engine optimization work and wondered what goes into the pricing? What makes one site need more work than another? Why do some sites increase rankings faster than others? Why do some sites get more traffic from their top page ranking than yours? There are so many aspects of a web site that can decrease or boost your search engine rankings. Each web site is as unique as DNA and as such, will react differently to different marketing treatments. What are these different factors that go into your web site’s ranking? Here is a list of the most important aspects: 1. The State of Your Site Prior to the Optimization – Your web site can have many different attributes that contribute to its ability to rank well or not so well. Your site’s PageRank for example, if your PR is a 0/10 or 1/10, it’s going to take a lot longer and a lot more work to get your site ranking well. If your site is poorly designed, contains frames or is written entirely in Flash, a lot of work will be required to redesign your site so that it is search engine friendly. If your site has very few incoming links, a fair amount of link development will have to be done in order for you to see the rankings and traffic you’re after. A web site that has been around for a while and developed its PageRank, has a search engine friendly design and obtains links on a frequent basis, will be able to reach top positions...

SEO Tools

Savvy online marketers use a combination of these tools to analyze and generally “figure out” why one particular web page is ranking better than another web page. Aaron Wall’s Link Popularity/Backlink Analyzer Aaron Walls’ tool is fairly new to the game, and he apparently has spent a lot of money developing this tool. This SEO tool allows you to analyze all of the links that are pointing to one particular website. Once you download and run it, you are given several reports-one of the reports allows you to see the anchor text of the links that are pointing to that site. Anchor text is the actual clickable link text that describes a link. Search engines rely anchor text information in order to “figure out” what a web page is about-they use that as an important part of their algorithm. This tool requires that you install it on your PC. Aaron also has a list of more free SEO tools on his site. We Build Pages’ Free SEO Tools I’m amazed by the number of tools that the We Build Pages folks have available in their arsenal. There several good free online SEO tools and analyzers. The Neat-o Backlink Tool, like Aaron Wall’s tool mentioned above, “checks your backlinks (only showing one backlink per URL that links to you) and shows the link text used to link to you.” This tool is an online tool and doesn’t require that you download it. The C Class Backlink Analyzer Tool, also by We Build Pages, is a tool that checks the IP addresses of links to a site. This is important because...