Thursday, July 20th, 2006
It turns out that searchers are more than willing to use multiple search engines according to Nielsen/NetRatings. In January 2005 Google reported 71 million unique searchers, 58 percent of which had used another search engine. Yahoo’s percentage was higher – 71 percent.
So how does this affect your search engine optimization efforts? It shows that you cannot afford to only concentrate on the rankings you are receiving in one search engine. Currently the market is dominated by Google, Yahoo and MSN with several other engines sharing a small percentage of traffic. And all these search engines have different methods of drawing their results giving different levels of importance to content, links, page elements, etc.
Monitoring your search results across multiple search engines for multiple keywords gives you a truer picture of how well you are ranked. By not putting all your eggs in one basket you can reach more of your targeted market.
Monday, July 17th, 2006
This is pretty cool. Google is adding support for a new META tag, so that you can tell them NOT to use the description at Open Directory Project (ODP). It’s hard to get old or outdated descriptions updated on ODP. So this is great in those situations.
The way Google descriptions (snippets) are generated that appear under a page in the search results is completely automated. The process uses both the content on a page as well as references to it that appear on other sites.
One source Google uses to generate snippets is the Open Directory Project. Some site owners want to be to able to request not using the ODP for generating snippets, and google has added support for this. All you have to do is add a meta tag to your pages.
To direct all search engines that support the meta tag not to use ODP information for the page’s description, use the following:
<meta name="ROBOTS" content="NOODP">
To direct Google specifically from using this information to describe a page, use the following:
<meta name="GOOGLEBOT" content="NOODP">
For more information, visit the webmaster help center.
Once you add this meta tag to your pages, it may take some time for changes to your snippets to appear. Once Google has recrawled your pages and refreshed our index, you should see updated snippets.
Thursday, July 6th, 2006
CASE STUDY: Personable ‘About Us’ Page Lifts Ecommerce Conversions 30%
SUMMARY: On most sites the ‘About Us’ page (aka ‘Company Info’) is a copywriting backwater — a little dry, a little boring, a lot corporate.
But, what if you lavished the creative marketing attention on your About Us page that you do for your top offerings and landing pages? Can an outstanding About Us page help an ecommerce site stand out in an ocean of competitors?
Oh, yes, it can: