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Archive for July, 2006

Controlling Google Descriptions

Posted on July 17th, 2006 · Posted in Google, Search Engine Optimization, SEO Tools

This is pretty cool. Google is adding support for a new META tag, so that you can tell them NOT to use the description at Open Directory Project (ODP). It’s.. read more

About Us Page Lifts Ecommerce Conversions

Posted on July 6th, 2006 · Posted in Search Engine Optimization

CASE STUDY: Personable ‘About Us’ Page Lifts Ecommerce Conversions 30% SUMMARY: On most sites the ‘About Us’ page (aka ‘Company Info’) is a copywriting backwater — a little dry, a.. read more