Archive for October, 2006

Choosing Keywords and Key Phrases for SEO

Monday, October 23rd, 2006

Choosing keywords and key phrases for SEO (Search Engine Optimization) is an art: if a webmaster doesn’t choose the right keywords and phrases and use them within the pages of the website, the amount of web traffic they will receive can be directly and adversely affected. Due to the fact that the Internet is a vast, collective space of information, webmasters are constantly striving to make their website more visible and choosing keywords and key phrases for SEO purposes can immediately increase a website’s page ranking, if done correctly. Thus, with an increased page ranking in search engines, webmasters will see a paralleled increase in the amount of web traffic they receive.

How Keywords Work

Choosing the right keywords and key phrases for SEO is crucial to a website’s success. With the right keywords, individuals can create online businesses that are highly visible and an increase in visibility means an increase in the profit that a business will receive. Just because your business has a website doesn’t mean that you will be able to reach a global audience overnight–in fact, you may not be able to reach a large audience at all if web users cannot easily find your website. Therefore, in order to make your website easily accessible, you will need to get your website to appear as a response to any search engine query that a web user may submit: one way to successfully do that is to find and use popular keywords and key phrases.

When a web browser submits a query to a search engine, the search engine will pull up the pages that will best answer the web user’s query. Further, search engines will base their responses on the quality of a website: the quality is determined by the website’s content along with other factors like how many outside links point to the website. If you want your website to appear in the top of the search engine results pages, you will need to make your website one that is prepared to answer any query that may relate to your website’s theme.

Common Mistakes When Choosing Keywords

  • Choosing Keywords and Key Phrases that are Not Targeted: One of the biggest mistakes that webmasters make when selecting keywords is that they choose keywords and key phrases that do not really apply to their desired audience. Although the idea that choosing as many keywords as possible may, at first, seem like a good idea, it’s not. In fact, poorly chosen keywords can adversely affect the way a page is ranked and can consequently lead to a lower ranking in search engine results. (more…)

Ms. Dewey Search Engine

Monday, October 23rd, 2006

Well, someone (Microsoft) finally made a search engine that throws Google’s logic in the face of everything we know about search engines. Ms. Dewey is uses Live Search (Microsoft’s search engine) to produce search results so I’m inclined to think this is merely a marketing ploy and not a serious attempt and reinventing how we search.

If you go to the siteand take a look you’ll see it requires flash and there is video and slick looking screen. No simple white background and minimal design like Google. It also takes 3 times as long to display results and you can only view a few at a time without scrolling. So why would someone give it a try? Well, it is fun, it is a nice brief diversion and its something different, if only for a day. Oh, did I mention it is hosted by Janina Gavankar. What male internet searcher wouldn’t want an attractive femal interacting with them if even she is only real in cyber space.

I’m sure most people will denounce Ms. Dewey for her long downloads, poor user interface and complication of what should be a very simple procedure. But on the other hand, it was cute (probably too cute for most searchers), made me think about why search works now and it did prompt me to write a blog post about it.

The question now is when will they build a search engine with a female perspective in mind.

Big Oak SEO Blog

This SEO blog is provided by Big Oak SEO, a SEO Company. Most blog posts are related to search engine optimization, short reviews, SEO tips and increasing site conversions. Email us at contact@bigoakinc.com or give us a call 804-741-6776 to see how we can help your company. More

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