Create Content Rich Web Pages

Content rich means different things for different individuals, because what one person finds useful, another may not. Content rich is all about providing information that is considered valuable to your target audience. Information that visitors might find useful could consist of product or industry facts, statistics, reviews, tutorials, or educational information related to a specific industry. When creating a content rich website, do not be afraid to think outside of the box. Unique ideas will generally garner more attention than the mundane and more common content concepts. Over the years the unique content that has garnered the most attention, the Subservient Chicken and JibJab, may not be appropriate for a business website, there are still lots of “out of the box” things that you can do. Here are some ideas on how you can build content for your website that will attract website visitors. Calendar of Events If you website appeals to a specific audience manage and maintain a calendar of events. The events should relate to a specific region or topic. Ex. Librarian Events – http://www.infotoday.com/calendar.shtml (topic specific events) Sponsorships and Contests Conducting a contest is a great way to generate interest and incoming links, everyone wants to win and in order to garner votes many competitors will tell their audience about contests and voting options. Example: Software Marketing Resource targets software developers and software marketers. They recently held ‘Software Vendor Awards’. Software developers and marketers were invited to nominate the companies they felt were worthy. The same audience was then given the opportunity to vote on the top nominees, and finally, winners were announced. Each stage of...

Latent Semantic Indexing (LSI) And SEO

Indexing has always been considered a highly targeted science. Enter a search query into Google search and the pages that are displayed are generally optimized towards that exact word or term. However, in their continual battle to server the most relevant but most natural pages with genuinely useful information Google has injected latent semantic indexing (LSI) into its algorithms. What is LSI? LSI is a unique indexing method that potentially takes Google search one step closer to becoming human in its way of thinking. If we were to manually search through web pages to find information related to a given search term we would be likely to generate our own results based on the theme of the site, rather than whether a word exists or doesn’t exist on the page. Why Search Engines Might Adopt Latent Semantic Indexing The extremely rigid form of “keyword indexing” also meant that black hat SEO techniques were easier to implement. Search engines could be manipulated into ranking a site highly by using set formula. Originally, cramming a page with a particular keyword or set of keywords meant a site would rank highly for that search term. The proceeding set of algorithms ensured that your link profile played more of an important part than your keyword density. Reciprocal linking soon followed once again making it possible to manipulate the search engine spiders by exchanging links with tens, hundreds, or thousands of websites. Reciprocal linking was soon beaten as Google and to a lesser extent Yahoo and MSN gave less credence to a reciprocal link as they did to a one-way inbound link. Latent Semantic...

SEO for Images

Very interesting article by Grant Crowell over at SearchEngineWatch.com. Here are some of the more interesting snippets for those looking to capitalize on working their images into their search engine optimization efforts. …image search optimization offers the following advantages: Free product promotion. “Its another avenue of search marketing without having to pay for the click.” More optimization opportunities than regular search alone. Smith added that photo sharing sites Social image sharing sites have more contextual clues that search engines can use for their ranking criteria. “There’s a lot more signals involved than regular web pages.” Less competition. “Image search right now is a widely underused area for retailers. Some spaces have very few retailers or no major retailers at all.” Evans attests that features natural to image search–easier to optimize, free inclusion, and less competition from major retailers – create special advantages of image search optimization for niche markets and smaller retailers. “This is one case where smaller retailers without large content management systems can hold an advantage,” said Evans. “Smaller retailers have direct control over picture descriptions, picture names and content that is directly around the pictures and on the page. Content Management Systems have a lot more constraints on content and files names and therefore it is a lot more difficult to optimize for image search,” she said. Image Optimization Tips The panelists offered the following tips for optimizing images for search engines: Image originality. The panelists agree that there is a special advantage to taking original photos, even if you are a retailer who already receives photos elsewhere such as from a manufacturer. “The more control...

Embed a searchable Google Map without writing any code

Let your users search for places on a Google Map without leaving your site. The best part is you don’t need to write a single line of JavaScript or HTML. The Map Search Wizard will generate code for you, and all you have to do is copy and paste the code into your page just like AdSense. You can also customize how you want the map to look and the center location. It’s easy, fast, and free. And if you’re interested in doing more with a dynamic Google search box, check out the AJAX Search...