Internal Search Lifts Conversions

Finding your site in the search engines isn’t enough, we all know this. But once they get to your site, the real work begins. If a potential customer can’t find the product they will move on to easier pastures. Adding a search box or alphbetized links to products can help guide your customers to the right product. In a study provided by Marketing Sherpas 46% of product marketers say tweaking internal site search is “very effective,” second only to shopping cart design as the most valuable site test. See how a discount fragrance retailer increased conversion rates with an A-Z search tool that gets seven times more traffic than their regular search box. With the new feature working in tandem with the basic search tool, conversions are up...

Google Company Information

Google can seem like a entity which can’t be pinned down, much like the Internet itself. But, believe it or not it has many locations and a headquarters. I found two phone numbers so I’m not sure which one you call to ask for a #1 listing for your site’s search term. Better call them both when to ask. ๐Ÿ˜‰ Google Company Information Contact Address 1600 Amphitheatre Parkway Mountain View, CA 94043 Contact Phone 1-650-318-0200 1-650-253-0000 Contact Fax...

Six โ€œSecretsโ€ to SEO Success

ย I recently spoke with a potential client interested acquiring our SEO services and when I said that SEO really isn’t that complicated he raised an eyebrow. I followed by saying that search engine optimization doesn’t have any big secrets or tricks that only we SEO consultants know. It common sense applied with industry knowledge – knowledge that can be with due diligence and research. So with that in mind, I am revealing the “Six Secrets of SEO Success” and I’m doing it all for free. Research Your Keyword Phrases. Invest the time and do your research. What do users type in the search engines when looking for services or products on your site. We use a few tools such as WordTracker, Keyword Discovery and Google’s Keyword Planner tool among others to find out what keyword phrases are best to target. Never assume you know which keywords to target until you do the research. I guarantee you will learn something about your business and your target audience when you do. Finding a keyword you didn’t realize was being searched on can add visitors and increase conversions. Design an SEO-Friendly Website. I cringe every time I see an all Flash site and I’m asked to achieve high rankings for said site. As much as Flash can hurt a site for rankings there are other things to be aware of, such as: sparse text, poorly written code, javascript on your pages, 404 errors, using graphics instead of text, javascript navigation, deeply nested pages and pages that can’t be found by clicking a link are just a few. Make sure a someone with...

Link to Your Home Page Correctly

The last few tips have been a little longer than I planned when I originally came up with the idea to post one SEO tip per week. On the other hand I wanted the SEO tips to have some meat to them so I’m okay with making the posts more than a few sentences. But I thought I’d give everyone a break and do a tip that was short and sweet, but very important, of course. Be sure to provide a link to your home page. Pure genius, right? Of course we all know we should do this, but how you do it is just as important. I think examples work best so here are some ways not to link to your home page. Let’s assume your page filename is index.html. <a href=”/index.html”>Home</a> <a href=”http://www.mysite.com/index.html”>Home</a> What is wrong with this you say? The problem is linking to the filename. Always link to the root address. Your links on your site and any external links pointing to your site’s home page should look something like this. <a href=”/”>Home</a> <a href=”http://www.mysite.com/”>Home</a> The reason we do this is so the search engines don’t split our PageRank to multiple web addresses of our home page. If all the links are pointing to the root address (http://www.mysite.com) then all the PageRank will be gathered in the root address and not split between the root address and the filename (http://www.mysite.com/index.html). Get on the Same Page Be sure all the links on your site point to the root and check them to be sure; even images on your site should follow this advice. It doesn’t matter...