SEO and Flash

Flash-based sites have problems with SEO or “Skip This Intro” Update: I laughed out loud after reading this post theGoogleCache.com. View the Should I Make a Flash Site Flowchart? Using Flash is a slippery slope, even Adobe’s Flash page is light on the Flash. I hesitate to bring up this topic as it can be very heated. Why, I myself used to be an avid Flash developer about 8 years ago. But back then not many people understood the concept of SEO or Internet Marketing and Google was just a twinkle in the Internet’s watchful eye. Well, now SEO has become one of the fasting growing industries on the Internet and Flash has lost some of it’s…well, Flash. In other words, more often than not, we search frantically for the “Skip This Intro” button when we see animation start flying around the screen. If not the first time then definitely the second time. We don’t have time for Flash intros and tedious downloads in today’s world. We want information and we want it fast. Flash is contrary to this in many cases. Don’t get me wrong, I like Flash, and think it can be helpful and entertaining of sites for entertainment, gaming and site’s that have inherit brand popularity such as Coca-Cola. Most of us running a business on the web need visitors, customers, users and clients coming to our sites. Truth is though, it is hard to find a Flash website vs. a non-Flash website. Yes, I know that Flash can be indexed, I also know that an HTML site will beat a Flash site every time when...

PayPal Alternatives: Do You Have a Backup Plan?

Many of our e-commerce clients start out small, running a business from their home oftentimes and aren’t sure how to collect payment over the Internet. While helping them with their Internet marketing and Search Engine Optimization needs are of vital importance it would be of little use if money wasn’t being collected. We recommend Paypal for many of these small entrepreneurs, but there are other options. PayPal Alternatives: Do You Have a Backup Plan? Many people think that in order to do business online you need to have an expensive merchant account to have the ability to take payments by credit card from your customers. Nothing could be further from the truth. Merchant accounts can be hard to get and the monthly fees can really add up. So what’s an honest Internet Entrepreneur to do? The answer for most is Paypal.com. It’s easy to set up an account, and fees are low and depend on your monthly sales (for most it will be 2.9% and .30 per transaction). You’ll find most Net users trust and use PayPal for their everyday purchases, so they won’t have a problem using it on your website to purchase from you. However, relying solely on PayPal.com for your business can be risky. Should you ever lose your PayPal account or you have it “frozen,” your online income will come to a screeching halt. You need a backup plan; another way to accept payments — or you’ll have to close up shop. This is the same thing as relying on one stream of income. If you lose your job your only source of revenue dries...

Register Your Domain for More Than One Year

I have an easy SEO Tip this week. Make sure you register you domain name for more than one year. Register it for a minimum of three years and more if you can. This is especially important for new sites. The search engines, particularly Google, want to see that you believe your site is going to be successful. They also want to be sure that your site will be meaningful. A good indicator can be fort the length of time you register your domain. And the first place they check is with your domain register company (e.g. Godaddy.com). Google has also filed United States Patent Application 20050071741 stating this very fact. “Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.” Another good reason to increase your domain registration period is it will prevent you from accidentally losing the domain name because you overlooked or didn’t receive the reminder email to...