Finding the Perfect Link

We know we need links, but what kind of links? Well, what if we could choose a link to have all the qualities that would benefit our site? This “perfect link” would benefit our SEO efforts, and it would be useful at driving traffic through clicks as well as inflating our link popularity and increasing our search engine rankings. Of course, this is can be subjective and I always welcome differing opinions, so if you feel I’ve missed something, please add your comments to this post. The anatomy of a perfect link: It would be a simple HTML link as follows: <a href=”http://www.yourdomain.com/page.html”>keyword phrase</a>. The anchor text would would include keywords that are important to your site or you company name. It would be part of a sentence, which would be part of a paragraph. The content surrounding the link, and the entire page, would be on topic with your site. It would reside on a site with a similar theme as your site. The page would have links to other sites similar to your site. It would be on a trusted site, with the site itself having backlinks from many sites including .edu and .gov sites. The link would drive direct traffic to your site…targeted, highly converting traffic. It should be an authoritative site. The site the link resides on should be popular and well-read. I think you can also see why the perfect link is only slightly easier to find than Bigfoot or Nessie – much of the link’s perfection is derived from the site and page where the link resides. The old adage in real estate...

Google: Hot Trends

Google releases a “new toy” with Hot Trends. While keeping up with what is hot with Google search terms is not really part of SEO, it is fun to see what the collective search world is focusing on. And today we’re introducing a new toy we are calling Hot Trends. It’s a new feature of Google Trends for sharing the the hottest current searches with you in very close to real time. What’s on our collective mind as we search for information? What’s interesting to people right now? Hot Trends will tell you. At a glance, you’ll see the huge variety of topics capturing our attention, from current events to daily crossword puzzle clues to the latest celebrity gossip. Hot Trends is updated throughout the day, so check back often. For each Hot Trend, you will see results from Google News, Google Blog Search and web search, which help explain why the search is hot. For example, the #7 item on Thursday, May 17th was the cryptic phrase [creed thoughts]. The associated news stories and blog results show that this odd term is the name of a fake website mentioned on the season finale of The Office. Mystery solved. Of course, some searches are not as easily explained. Visit the Hot Trends group to read the explanations of others and offer your own. Also stated by Google: With the release of Hot Trends, we’re retiring the weekly Zeitgeist list, but we will still compile monthly lists for each country, and will continue our annual year-end roll-ups too. Too bad for Zeitgeist but at least it is continuing forward, just...

Google Universal Search

Wow, Google is already the known leader in the search engine market and they are now moving ahead of the competition even further with Universal Search. Can anything stop them? You may have noticed some search results showing a lot more than just text results, well that is universal search kicking in. You can see the search for Darth Vader as an example of the new look. Reading this snipped bit of text from the blog post on the Googleblog certainly seems exciting. Although it’s just a beginning, this first pass of universal search focuses on video, news, local and books. Now you’ll be able to get more information Google knows about directly from within the search results. You won’t have to know about specialized areas of content. If you’re looking for the [atkins southwestern pork fajitas] recipe, we can now link you right to that page in the book. Or if, like me, you’ve been busy these past few days and have not caught up with your Tivo, don’t type [sopranos] into Google, because our news result will be a giant spoiler. The search for [rachmaninoff concerto 3] includes a video of Vladimir Horowitz performing this piece (scroll down to see it), and [Animator vs. Animation 2] is pretty cool as well. (And as Johanna notes: I was delighted to see that when querying for my son’s name a video showed up too.) How this bodes for the search engine optimization industry remains to be seen, but helping site that deserve to be found in the search results will always be a good thing. I feel this can...

Create your own Google Maps

Not really an SEO post, but cool nontheless. Here is a new feature from the “mouth” of Google: A new Google Maps feature lets you easily create maps with placemarks that incorporate your text comments, photos, and videos from YouTube and Google Video. It’s a great way of sharing your stories on a map, whether it’s stops you enjoyed on a recent vacation or the best places to grab a quick bite to eat in your city. To get started, just click the “My Maps” tab on the left-hand side of the Google Maps homepage. You can take a look at the maps other people have created (there’s even one of the Googleplex), and then get started making your own by clicking “Create new map.” If you make your map public, we will make it searchable for other folks who use Google Maps....