SEO as an Acronym

Every now and then someone will ask what I do for a living and I’ll say I am the President of an SEO company. After a moment of confusion the inevitable question is, “What does SEO stand for?” Of course we know it is Search Engine Optimization, but that got me thinking, (much like my SEO Haiku) what else could it stand for, relating to search optimization? So I have some other options for those of us in the SEO industry who may want something more interesting when asked what does SEO stand for? In no particular order here are some ideas for the SEO acronym. Feel free to add your own in the comments. SEO = Stress Equals Opportunity SEO = Searching Everything Online SEO = Sweet Exposure Online SEO = Seizing Every Opportunity SEO = Some Extra (marketing) Offense SEO= Supplied Energy Online SEO = Successful at Everything Obviously Nice for a momentary diversion, not much help for our clients, so back to...

Is shoving keywords into your domain name really worth it?

What are the costs and benefits of having keyword-rich domain names? Does having the keywords you wish to rank for in the domain name really give you an advantage over your competition?All things being equal, yes. But before you throw down $7.95 on www.hotel-rates-in-bangladesh.com, consider what your goals are with the domain. High rankings are great; “brandibility” is better which will translate to better rankings eventually and more likely will have a longer lasting results. A catchy domain name will increase brand awareness and is worth more than a domain name picked solely for SEO, especially if it’s difficult to remember and loaded with hyphens and...

Accountability for SEO Companies

Here at Big Oak we finished a long process that culminated in a very refined and sophisticated estimator for search engine optimization projects. It is split into two parts, exactly the same as our SEO process, with part one being the optimization phase and part two a monthly marketing phase. I thought to myself this is something very good for the industry: A tangible guide for our plan and a perfect explanation of why we charge what we charge in one document. We have always based our pricing on the level of effort we suspected would be needed to achieve high rankings for our clients. So our pricing has always been fairly accurate. We have never raised prices after the fact and  our clients are happy with their results. We didn’t make this a more formal process because we thought we weren’t being fairly compensated and we didn’t do it because our results weren’t stellar. We did it so we can show the clients that we aren’t making up pricing numbers, we aren’t pricing it at “what we think they will pay” and we aren’t charging a flat fee for everything. We put much thought into what we need to do such as articles, link building, press releases, blogging and so on. We also put thought into how many of these items we need to do. From our years of successful experience we know very well what to do and how many times to do it over the course of a contract so it has been an easy migration to documenting this and pricing it accurately. The beauty of...

First Day – Ranked Hard, An SEO Comic

Update 2/11/08: We have made this comic, bigger and better. Come view the new and improved ‘Ranked Hard: SEO Comic‘ at it’s new home. Welcome to the first installment of our SEO comic, “Ranked Hard”! This won’t be a daily comic or weekly, but we’ll do our best to get a new one out as often as we can. This comic will be about the trials and tribulations of the mythical staff of Ranked Hard, a growing SEO company. There will certainly be parallels to our SEO company, Big Oak, but we won’t tell you where reality and fantasy cross. Although most “SEO people” who read this will certainly have their own ideas about what is from real life. ;-). In any case, have fun and give us your feedback. This is our first attempt and I already see a few things to improve on the next comic. I will be posting head shots and background about all the characters. For now, let me introduce you to the crew at Ranked Hard: Bradley Smart, President & SEO Consultant Roosevelt Jones, SEO Consultant Beatrice Gonzolez, SEO Researcher Simon Caine, SEO Copywriter We hope you grow to love them as much as we do. And without further delay, our Ranked Hard’s First Comic Strip entitled “First Day.” by George Perry & Shell...

What is RSS – RSS in Plain English

Before you begin watching this video on RSS, I have to give a HUGE recommendation to the company that produced this remarkable piece of work, Common Craft. They have created some very creative and helpful videos to help people understand a variety of technologies and ideas, such as RSS. They say it best themselves: We use a simple format and real-world stories to make sense of complex ideas. We’re interpreters. We present your products and services in plain English using short, unique and understandable videos in a format we call Paperworks. They have many more videos for you to see and I wish them the best and hope they succeed. The idea is wonderful and the delivery is even better. The Internet needs more companies like...