Longterm Linkbait – Avoid Peaks & Valleys

I’ve been reading about the tactics and benefits of creating linkbait for a while now. I’ve come to the conclusion that linkbait is good, for the most part. Linkbait is good because you want to write something that other people feel is interesting enough to link to. Linkbait is also good because it supports the very backbone of the internet…linking. I think if you want to create something for the sole purpose of having people link to it, then go right ahead, nothing wrong with that. If it motivates you to write or build or create, then so much the better. But here is where the line blurs, where the light moves to the dark, where angles fear to tread, so to speak. I don’t support the idea of creating poorly thought-out, duplicated information or junky linkbait. If you are going to create something for the sole purpose of increasing your link popularity then be sure it is worth linking to. This usually means it is something that you have put some time and thought into. It should be an investment of both. It isn’t natural to create a new linkbait page everyday. This is bordering on spam. One of my favorite blogs comes from the mind of Steve Pavlina and is chock full of great linkbait, but he writes what he does for the sake of creating interesting and creative ideas. The linkbait part is just a natural extension of his excellent writing. Topical linkbaiting is falling out of favor recently, with users and search engines. Topical linkbaiting is the tactic of writing about something that is topical...

Ranked Hard Returns: SEO Comedy in Full Color

You may have read our first attempt at an SEO comic called Ranked Hard which was posted here and used some SIMS magic to create the characters. It must have at least drawn interest because it has been the most popular (most read) post since it went on the blog. It was an honest, but not awe-inspiring attempt for a group of non-artists trying to run a SEO company. But, with the encouragement of few positive comments and so many visits from our blog readers, we decided to take the Ranked Hard comic to a higher level. That required hiring an real artist who could bring the characters to life in a way beyond our skill level. We were very luck to find Kelly Ishikawa and he has done a wonderful job helping us define the characters and establish their appearance. And because of this, I can now introduce you to the whole SEO staff of Ranked Hard! We decided that the format of the comic would not fit this blog so we created a new site/blog for ‘Ranked Hard, and SEO Comic‘ and will be posting all comics, comments and thoughts related to Ranked Hard at www.rankedhard.com. It was simpler to do it this way and we are hopeful that the larger format will make the comic more enjoyable for everyone. Of course we want feedback and comments from our readers so please post those on the Ranked Hard site. We will be publishing at least once a month, and there are two comics on the site now. We have ideas for future comics already in the works,...