Using Google Advanced Search

Google has updated its advanced search page. While most people probably don’t look at the advanced search page very often, it has some nice features, especially for an SEO Expert. One of the best features is the ability to see 100 results at a time rather than the usual 10. Also, selecting the Language as English will more realistic results. (You can also select the English language in the preferences.) For example searching for ‘big oak seo’ returns 77,900 English pages with results when English is selected language. If you search with Any Language selected the results return 88,100 pages. Not a huge difference, right? It gets worse with more generic phrases. Searching for ‘search engine optimization’ with English shows 1,900,000 and without shows 36,900,000. These number will fluctuate, but using English as the language will get you more accurate results, especially when you are trying to factor the level of competition for a key phrase you may be targeting. Of course you can filter your searches through the Advance Search form in a variety of ways and that’s for the for the power user as well as the Mom looking for the best place to groom her pet. Getting familiar with the advanced features can help you do research for keywords as well as finding information about how to grow an avocado plant or a video on growing an avocado seed. For the SEO enthusiast or the small Internet business owner you can search by date, usage rights and even where the keywords show up on the page. All helpful information when trying to create your SEO plan....

Matt Cutts Enters Ranked Hard, the SEO Comic

We have finished our third installment of the “hit SEO comic,” Ranked Hard. Sorry to keep pushing it on our Big Oak blog, but we want to give the comic a fair chance so I’m announcing it on our blog. Take a look at the latest strip, “Cutt Her Some Slack.” It deals with the SEO industry’s obsession with all things Google, particularly, Matt Cutts, a Google Engineer who has been the voice of Google to the SEO community for some time. A lot a value is placed on what Matt says and probably he would admit that everyone should relax a little and not over analyze every word he speak or types. Suffice to say if you don’t know who Matt is you may not find this strip as funny as the rest, but hopefully it introduces you to Mr. Cutts and expands your knowledge of the SEO...