Google Launches Trends for Websites

Google launched Google Trends for Websites today and I’m excited. Not a lot of time today, but if you are a linkbuilder this is great news for you. Barry Schwartz from Search Engine Land, makes a good point that I agree with: Now, if you think like a link builder – you can use this tool to find sites that are within your “neighborhood” or industry. So if I want to find link partners for the Search Engine Roundtable, I enter in seroundtable.com, look at the related sites and ask all of them for links. Then I go to all of those sites and see who is related to them. You can, theoretically, keep expanding that list, as far is it makes...

Should I use Adwords with my SEO campaign?

SEO Question: I am already ranking well for my targeted keyword phrase in Google, so should I also start using Google Adwords so I have the the top Adword ranking and the top organic ranking? SEO Answer: This is a question we get a lot and the answer is always the same. If the ROI is worth it, then do it. If you are making more money by using Adwords with an SEO campaign then it makes sense. Running Adwords will not affect you SEO work postiviely or negatively so do not let that be a factor in whether you do it or not. In fact, using Adwords while your SEO campaign builds is even a better idea. Also using it to test some keywords is a great use for Adwords. After all, you don’t want to rank for keywords that won’t convert into sales or clients. Adwords can test this for you rather inexpensively. Remember to watch your Adwords CTR and set up a conversion testing method. One concern I can offer is to watch your sales and make sure you aren’t stealing from yourself. Obviously both methods, Adwords and SEO, will bring traffic an sales but if too many sales are coming from Adwords that would naturally be coming from SEO you may be shrinking your profit margin. Test this by dropping your ad for a time and watching your sales. Do they remain consistent? Ditch the ad. Do they drop? Put the ad back up. In the end the decision to continue your Adword’s campaign should be based on actual traffic data. Below screen shot from...

Ranked Hard, SEO Comic – June 2008

Our latest SEO Comic, Ranked Hard, deals with the delicate subject matter of PPC (pay-per-click) advertising. Read “The Real Reason Your Site Dropped in Google” and leave your thoughts about this tricky issue in the comments area. And for all the conspiracy theorist out there let me make a statement, saying definitively, that we do not believe Google changes the ranking’s of any web site based on whether or not you use Google’s...