Archive for July, 2008

Be Afraid of Google…Very Afraid

Wednesday, July 30th, 2008

Here is the beginning of a very good article on why we should be suspicious of Google. Sooner or later some entity will have to get involved to monitor this information Goliath. You can read the full article here: Top 10 Reasons to Fear Google.

Once just a search engine, it is now sprouting up extensions like Jack’s bean stalk on steroids. These extensions are what’s making Google so irreplaceable for many people who want the one stop shop. Google is fast becoming the Wal-Mart of the Internet. And it’s for that reason that some people are starting to fear the company.

10. Google Video

When most people think of looking for videos, YouTube is the automatic choice. However, Google has gone a step beyond YouTube. Not only does a Video search yield all of the YouTube results and play them in the Google window, but the search engine also searches the entire web for your content. While Google Video may not feature categories like YouTube, when you can search the entire web, who cares?


Twitter Graph

Tuesday, July 8th, 2008

I found this funny graph at I thought it was appropriate considering my latest post on twitter. Agree or disagree?

Twitter Can Be Useful

Thursday, July 3rd, 2008

I must admit that I go back and forth on how useful twitter can be. For the last few weeks I have hardly twitted and have read even less tweets than I have written. We created a comic (Jason Calacanis -SEO Has No Future) and that spurred a huge traffic spike in our site’s stas. I knew we were featured on the home page of so my natural assumption was that our traffic came from Jason’s popular home page.

Looking into our stats I discovered that a small amount of traffic did come from his site, but the overwhelming amount of traffic came from twitter pages. A few seconds of research and I found that Jason Calacanis had twitted about the comic. That twit, directly and indirectly, was providing most of traffic. Amazing, twitter can be useful…if the right people are doing the twittering.

Of course it does help when a lightning rod such as Jason Calacanis (He has over 32,000 followers) is doing the twittering. Feel free to follow me on twitter; I promise not to tell you what I had for lunch.

Why I Don’t Like Sphinn

Tuesday, July 1st, 2008

This is perfect example of why I don’t use Sphinn anymore. And yes, I realize the irony of writing that statement and then posting a screen shot of Sphinn. I was curious to see if a comic we wrote (which has a gravestone with Sphinn on it) had been “sphunn”. I scrolled down the front page and saw the following item had been sphunn 44 times. Unbelievable.

What is so amazing about this story? Well, nothing.

I apologize to Lisa Barone, I’m sure she is an excellent person and I wish her a happy birthday, but is this really worthy of going “hot” on Sphinn? Is this the Internet Marketing information we crave? From their own “What’s Sphinn?” page:

Sphinn is a social site for search and interactive marketers. It’s designed to allow you to share and discover news stories, read and take part in discussions, discover events of interest and network with others.

Does this story fit that ideal? I firmly believe the top sphunn stories are usually made so by a group of people mutually sphinning their own stories and I have seen many sphunn stories like this, both frivolous and unrelated to the cause that Sphinn is supposed to have. It feels like a gated community where only members are allowed to achieve success.

This is exactly why I stopped supporting Sphinn a few months ago and removed the Sphinn buttons from this blog. Too many stories making the hot list that shouldn’t be there. Do we need anymore proof that the Sphinn site has little value and is really a marketing tool for a select group?

While I believe Sphinn is just a ego massage for Internet marketers it really isn’t hurting anyone, but on the other hand I believe everyone should take information and opinion of Sphinn with a giant grain of salt and realize where the real spinning is taking place.

July Comic for Ranked Hard

Tuesday, July 1st, 2008

Our newest SEO Comic, which pokes fun at Jason Calacanis is live. You can read “Jason Calacanis – SEO Has No Future.”

Not sure who Jason Calacanis is? If you are in the SEO industry you would probably have some interest. You can read about him at Wikipedia, of course and you can check out his very opinionated blog as well. Suffice to say Mr. Calacanis doesn’t have a high regard for SEO and that is the crux of this month’s issue of Ranked Hard. Enjoy and please make comments on the comic. We love feedback.

Big Oak SEO Blog

This SEO blog is provided by Big Oak SEO, a SEO Company. Most blog posts are related to search engine optimization, short reviews, SEO tips and increasing site conversions. Email us at or give us a call 804-741-6776 to see how we can help your company. More

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