Twitter Can Be Useful

I must admit that I go back and forth on how useful twitter can be. For the last few weeks I have hardly twitted and have read even less tweets than I have written. We created a comic (Jason Calacanis -SEO Has No Future) and that spurred a huge traffic spike in our site’s stas. I knew we were featured on the home page of Calacanis.com so my natural assumption was that our traffic came from Jason’s popular home page. Looking into our stats I discovered that a small amount of traffic did come from his site, but the overwhelming amount of traffic came from twitter pages. A few seconds of research and I found that Jason Calacanis had twitted about the comic. That twit, directly and indirectly, was providing most of traffic. Amazing, twitter can be useful…if the right people are doing the twittering. Of course it does help when a lightning rod such as Jason Calacanis (He has over 32,000 followers) is doing the twittering. Feel free to follow me on twitter; I promise not to tell you what I had for...

Why I Don’t Like Sphinn

This is perfect example of why I don’t use Sphinn anymore. And yes, I realize the irony of writing that statement and then posting a screen shot of Sphinn. I was curious to see if a comic we wrote (which has a gravestone with Sphinn on it) had been “sphunn”. I scrolled down the front page and saw the following item had been sphunn 44 times. Unbelievable. What is so amazing about this story? Well, nothing. I apologize to Lisa Barone, I’m sure she is an excellent person and I wish her a happy birthday, but is this really worthy of going “hot” on Sphinn? Is this the Internet Marketing information we crave? From their own “What’s Sphinn?” page: Sphinn is a social site for search and interactive marketers. It’s designed to allow you to share and discover news stories, read and take part in discussions, discover events of interest and network with others. Does this story fit that ideal? I firmly believe the top sphunn stories are usually made so by a group of people mutually sphinning their own stories and I have seen many sphunn stories like this, both frivolous and unrelated to the cause that Sphinn is supposed to have. It feels like a gated community where only members are allowed to achieve success. This is exactly why I stopped supporting Sphinn a few months ago and removed the Sphinn buttons from this blog. Too many stories making the hot list that shouldn’t be there. Do we need anymore proof that the Sphinn site has little value and is really a marketing tool for a select...

July Comic for Ranked Hard

Our newest SEO Comic, which pokes fun at Jason Calacanis is live. You can read “Jason Calacanis – SEO Has No Future.” Not sure who Jason Calacanis is? If you are in the SEO industry you would probably have some interest. You can read about him at Wikipedia, of course and you can check out his very opinionated blog as well. Suffice to say Mr. Calacanis doesn’t have a high regard for SEO and that is the crux of this month’s issue of Ranked Hard. Enjoy and please make comments on the comic. We love...