Archive for September, 2008

Bunk Beds & Dinosaurs: Great Linkbait

Tuesday, September 16th, 2008

While site stumbling today I came across a web page that offered fun 30 second diversion, that is what StumbleUpon is for, by the way.

The page was titled: How Long Could You Survive Chained to a Bunk Bed with a Velociraptor? Silly? Yes. Smart? Even more so. After I took the test (I could survive 60 seconds, btw), and I looked at the URL, I could see it was a site promoting bunk beds and is selling advertising for kids’ furniture.

To my point, I was very impressed with the creativity of the page and applaud BunkBeds.net for a great linkbait idea. Imaginative, fun, viral and themed well for the target audience of children. So, take a visit and see how you would do against a Raptor and even more important let this be a good example in creative link building.

SEO Celebs Lampooned in Comic

Sunday, September 14th, 2008

This month’s Ranked Hard Comic, SEO Squares, launched on September 8th, 2008, a day that will live in comic infamy.  The comic satirizes famous SEOs by plopping them into a game show reminiscent of Hollywood Squares.  Ah, Hollywood Squares.  The show Whoopi Goldberg couldn’t leave because she was locked into a one million year contract.

You can check out the comic here

And don’t be shy about leaving comments.

If you have a concept for a  SEO comic you’d like to see us create, write it out and then send it to us at contact [at] bigoakinc [dot] com.  Please try to keep the comic within 5 to 6 frames.  We’ll have our illustrator draw it and give you full credit.

So if you have a comic idea you’d like to send to us, don’t hesitate to shoot us a line.  Now onto a more pressing matter.  A few people have inquired about advertising on RankedHard.com.  We’ve thought about putting ads on the sidebar and possibly even allowing ads to appear in the comic itself.  How do you feel about this?


Get Your Name on Google – It Only Takes 5 Minutes

Thursday, September 11th, 2008

Ever Googled your name and wished you where in the top search results? Ever wondered what people see when they Google you? Considering the fact that the second most popular search criterion on the web is searching for a person’s professional background (Pew Internet American Life Project) – it may get some people thinking that it’s time to create a web presence for themselves.

It doesn’t take long to conclude that creating a web presence for yourself is something of necessity to ensure your professional growth, your business success, and taking action to represent yourself accurately on the web. The challenge is to find something unique and innovative the tackles all of the following issues:

• You want people to find you when they search your name on the web
• You want to manage the information people see about you
• You want to create a strong and professional online presence for your name

The people at LookupPage came out with the idea of developing an easy-to-use tool for people to create, enhance and manage their online presence. LookupPage is not a social network like LinkedIn, and focuses on getting your name on Google. Using the following simple rules, they are usually able to present better results than others for your name search:

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Top 5 Reasons to Comment on Blogs

Monday, September 8th, 2008

By now, I’m sure you know the importance of creating fresh, quality content on your site. One of the ways you probably do this is through a blog. These days everyone has a blog, and why not? It’s an easy way to get articles syndicated and ensures you have fresh content on your site, along with many other benefits.

However, in this world of Web 2.0, just having a blog isn’t enough. You need to get out there and take part in your online community. You need to comment on other people’s blogs.

Don’t know why? Well, you’re in luck, because here are the top five reasons to comment on other people’s blogs.

Top 5 Reasons to Comment on Blogs: Get Known in the Community

The goal of SEO is getting your site to rank, which happens when the search engines view you as an authority on a subject. Before the search engines can view you as an authority, people need to view you as such. One of the easiest ways to make this happen is by leaving good, meaningful comments on other people’s blogs.

Think about it like this: No matter how good your content is, if the search engines don’t know about it and people don’t know about it, then you’re just writing for yourself. You need to go to the people. Go to a blog that has a large readership and start leaving good comments. This will introduce you to a large readership.

I promise, when you give beneficial comments, people will respond. The owners of the site will get to know you because of your comments, and users will come to enjoy how useful they are. This successfully accomplishes your first task — having the people regard you as an authority on a subject.

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Use LinkedIn for Link Building

Thursday, September 4th, 2008

Many of you may know about LinkedIn. If you don’t, then let me enlighten. Linkedin is a social networking site that targets business professionals. It is helpful in setting up relationships for business opportunities and partnerships. It also has a more social aspect that is gaining in popularity. You can read more about LinkedIn here: What is LinkedIn?

And while the business networking aspect is great, I’m writing to tell you it can be useful for your SEO efforts too, specifically link building. You may not know this, but LinkedIn does not employ the nofollow attribute on its links, like most other social networking sites. So that means we can use LinkedIn responsibly to build some nice one-way links to our sites and blogs. Even better your employees can use this to build some SEO-friendly links to your company site.

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Google Chrome – Does it Bling?

Wednesday, September 3rd, 2008

I think it’s fairly safe to assume that if you’re reading this, you already know what Chrome is, and unless you’re a Mac- or Linux-only user, you’ve probably already got a copy installed on your current machine. If so, consider yourself an early-adopter and likely not the target audience for Google’s latest advance into wresting the digital world away from Microsoft.

Chrome - Click Here to Download

What Exactly Is a Modern Browser?

When Blake Ross set out to create Firefox, he did so with the explicit intent of making a browser that his mother could use. At the time he was going up against Microsoft’s Internet Explorer 6 (IE6) and the internet was still largely pulled into our homes through tiny little dialup connections, and was thus largely pushing through static content. Mind you, the web had progressed beyond frames and (to a large extent, tables) but that internet was vastly different than the internet that has developed under the lumped, umbrella title of Web 2.0.

The modern web is a fast, fluid entity. It’s interconnected. It relies on a handful of technologies that were advancing sometimes faster than the browsers that were meant to display them. And one of those technologies, JavaScript had grown from a simple client-side scripting language to the linchpin behind many of the web’s more desktop-application-like websites typically blended with other technologies (AJAX anyone?). Yes, it seemed that the internet was attempting to blow through the knee in an exponential growth period and the two primary browsers (Internet Explorer and Firefox) were attempting to keep up through incremental updates.

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Using Logic to Prove that Directory Links are NOT Worthless

Tuesday, September 2nd, 2008

It’s faddish these days to walk around saying, “Directory links are worthless,” or “Directory links aren’t that effective for SEO anymore.”  I don’t know where the people who seeded this myth (or the parrots who repeat it in lockstep) came from, but I know how to make them flip their opinion straight away.  By using logic.

Recently a colleague of mine was looking at a client’s backlinks in Google webmaster tools and noticed that about 20 of them were coming from a single directory submission to directory name removed to preserve its effectiveness*.  I had included about 20 tags when I did the directory submission, and Google had indexed and cached each page that was created in the directory via tagging.  The fact that Google spiders this directory often and felt it was important enough to show as 20 backlinks to a site in webmaster tools would indicate to a rational person that Google trusts this directory a great deal.

Yet there are still people who like to make the generalization that directory link building is dead. Why?  Well, the generalization seemed to begin after it became clear that Google was on a crusade to torture directories that sold links.  When Google feels like it, it will go to a random directory that sells links, knock down its PageRank, decache half its pages, and make sure it doesn’t rank for its own name.

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Big Oak SEO Blog

This SEO blog is provided by Big Oak SEO, a SEO Company. Most blog posts are related to search engine optimization, short reviews, SEO tips and increasing site conversions. Email us at contact@bigoakinc.com or give us a call 804-741-6776 to see how we can help your company. More

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