Fluent in Google? DeepDyve is Rather Shallow

In the past few weeks, a new search engine hit the market. As one would expect, several members of the techno-press hailed this new search tool as a Google Killer, albeit with one large caveat – DeepDyve was not designed to kill all of Google. It wasn’t even designed to kill most of it. In fact, DeepDyve was lining up with surgical precision to take out just one area where Google showed advancements years ago, and then seems to have let languish – the “deep web.” Yes, the collection of academic, medical, and technical journals and databases that are used heavily for producing more academic, medical, and technical journals, and completely ignored outside of those fields. Honestly, there’s a reason why Google was ignoring this part of the web. And there’s a reason why each and every SEO specialist will completely overlook DeepDyve – because you probably should. But, I tend to like to do a lot of research for my writing, so I signed up for the private beta for DeepDyve and waited. The interior pages of DeepDyve are rather sparse. They aren’t sparse in the typical airy Web 2.0 style, but rather, in white board about to be jammed with data fashion. The site itself gives you the feeling that the data is indeed right around the corner. The problem is that actually getting to that data. And that’s where the big SEO lesson came into play. As I started plugging in short, targeted, keyword-rich phrases into the DeepDyve search box, I realized that I was using the engine incorrectly. DeepDyve doesn’t rely on the matching of...

Protecting the Value of your Brand Name

We live in an information society with the internet at our fingertips though broadband, DSL and mobile phones. We also live in a society that is comprised of consumers that have the ability to publish their words, thoughts and ideas in seconds through websites, blogs, and web 2.0 resources including micro blogging platforms such as Twitter. Understanding and realizing that our customers are more tuned in and wired in than just a year ago is vital to protecting our name brand as well as tapping into the evolving consumer base we are attempting to persuade. Over the weekend a valuable lesson was learned by a Fortune 500 company, and will soon be adapted across all channels of business relationships. You see on Friday November 14, 2008 several wired in mommy bloggers took offense to a video advertisement that was on the Motrin website. The ad was geared toward “Baby Wearing Moms” and was rather insensitive to say the least. A viral ground swell of disgruntled opinion towards the advertisement was fueled on the Twitter Micro blogging network. The Tweets continued and bloggers voiced their opinions. By Saturday Night and into Sunday AM, 100’s of blogs and 1000’s of twitter accounts were active in their dismay of the Motrin websites and it’s marketing message. A viral and virtual boycott was formed and the public perception of the Motrin Brand sank lower the President W’s approval ratings. By Sunday night and into Monday afternoon, the Motrin website was taken off-line to attempt damage control.  As of this post the site is back up with a Public Apology. The lesson that should...

Whatever Happened to the Google Killer?

Back in July of this year, the internet was buzzing with news that a new search engine was coming, a Google-Killer that could unseat the giant of the search engine world. Part of the buzz surrounding this product was the fact that it was being designed by former Google employees Anna Patterson, Russell Power, and Louis Monier. This supposed Google-Killer was called Cuil (pronounced cool). So what happened? Google is still the giant of the search engine world, and most people probably don’t even remember Cuil since its launch at the end of July of 2008. Did it collapse? Has Cuil shut down? What happened to this highly touted search engine that was supposed to draw us all away from Google? Like most of those that attempt to overtake Google (see MSN Live, Yahoo, Ask, Excite, Alta Vista, really just about anybody), Cuil just didn’t have what it took to draw users away from the search engine that has quickly come to dominate everything we do with the web. Some blamed the preponderance of irrelevant search results that Cuil seemed to like displaying. Others blamed the unconventional style with which Cuil displayed results (see image below). But what really killed Cuil? In the end, the only thing that killed Cuil was Google. Not by actively battling them, but by simply doing what they do – being the best. Sure, Cuil claimed to have more sites indexed than any other search engine, but by returning irrelevant search results, it didn’t matter how many websites they had indexed, nobody could find what they were looking for. Google continues to capture around...

Outside of the Box with Web 2.0

The power to make or break any website or blog is the amount of traffic and ROI (return on investment) that can be generated from month to month. When your livelihood depends upon your on site internet presence, it pays to think outside of the box and explore opportunities as they present themselves.  Last week I introduced you to the Apple iPhones App for getting your blog iPhone ready and a quality back link from the Apple.com site. Since it’s Friday and a gorgeous hello “Global Warning” day here in Richmond Virginia, I thought I would take the time to show you just another cool little thing I discovered in my mad labs here at Big Oak SEO – Richmond SEO Company. I love the power of social media and Web 2.0 style sites, and one of my favorites has been Twitter.  Yes that little tool that makes you get your point across in only 140 characters.  However if you know how to use those 140 characters wisely it can pay off into huge dividends. On election day, Nov 4th I was cruising around and saw that Yahoo had jumped into the Twitter arena. More importantly the folks that run the elusive Yahoo Directory. With a quick double check I confirmed it was the good folks at Yahoo and not some cyber loser and huge practical joke. So I had nothing to lose and put my best 140 characters together and sent a Tweet to the folks at Yahoo –...