Link Building & Comics

I am reposting this content. I originally wrote it as commentary for our SEO comic, Link Building 500, at RankedHard.com. Please visit and get your funny bone tickled. As any quality SEO company will tell you, link building is crucial to any successful SEO campaign. Of course your on-site optimization needs to be done right – keyword density, the right titles and so forth, but without links you are left with a site no one will ever find via the search engines. At Big Oak SEO link building is part of the monthly work we do for our client and it is mandatory. Often I will talk with unhappy clients coming to us from other SEO companies, and they will complain, rightly so, the fact that they spent thousands of dollars with little to show for it. My first question is what type of link building did they do? A moment of silence usually follows and then the response, “I’m not sure.” or “None.” Well, besides the fact that every client should know exactly what their SEO company is doing, I am shocked that any true company who claims to be providing SEO services is not heavily involved in link building. And a few minutes of sleuthing it is easy to see that little to no link building was done and the client was basically paying for a ranking report to be run every month. Too many suspect “SEO companies” rely on an initial optimization and then cross their fingers and hope for the best. Or more likely they just don’t care and look for the next desperate site...