Archive for July, 2009

Will Yahoo Site Explorer (as we know it) go the way of the Dodo Bird?

Wednesday, July 29th, 2009

Yahoo-dodoNow that Microsoft will power Yahoo! Search for at least the next ten years, many SEOs (and people who love backlink data in general) are wondering aloud whether the current incarnation of Yahoo! Site Explorer, which shows more backlink data than any available tool, will die right along with Yahoo’s search technology.

If Yahoo is going to farm out all of their search technology–and lay off many engineers in the process—it is logical to assume that Yahoo! Site Explorer will also evaporate.  I can’t imagine why anyone, expect Microsoft, would take pleasure in this.  But what Microsoft needs to understand is that this doesn’t have to happen.  Microsoft can surprise everyone by stepping up to the plate and showing more Bing backlink data.  If they did, they would win many fans not only in the SEO community but in every community that values the freedom of information.  Ultimately, Microsoft should want their search technology to be loved by all people, not hated by SEOs who will blame them for the destruction of Yahoo’s backlink information.

Thankfully, Bing won’t be fully integrated into Yahoo! search for 24 months.  Microsoft has a lot to think about over those months.  Do they want to embrace openness as Yahoo has for many years by showing hordes of information about the links going to the sites in their index?  Do they want to reap the benefits of lifting the veil of secrecy on the backlink information they’ve gathered? Or do they want to be more like Google and show precious little information about the sites in their index?

Microsoft’s search market share will only jump to about 28 percent in the U.S. after their Yahoo integration is complete.  If I was them, I would want to please as many people as possible, not enrage them by completely dismantling a superior product.

We’ll see what Microsoft decides in the next 24 months.  What direction do you think they’ll go in?  Is the slow, inglorious death of the Yahoo! Site Explorer tool inevitable?

The Battle for Internet City – comic

Wednesday, July 22nd, 2009

Here is a snippet from our latest SEO comic, Ranked Hard. Please visit the site to see the comic this month. It is the best one we have done so far, in my opinion.

From time to time I use Ranked Hard as my soap box to comment on SEO-related topics such as link buying, SEO Celebrities and Internet spam, but with this comic I decided that I would poke some fun at three well-known Internet personalities: Seth Godin (Founder of Squidoo), Jason Calacanis (Founder of Mahalo) and Jimmy Wales (co-founder of Wikipedia). Each of these web celebs has created a force on the Internet.

But have they created a force for good on the Internet? Have they made the Internet a better place? In some ways they have, but in many ways–not so much. Of course the negative effects on the Internet aren’t really their fault. Let me explain.

I’ll take each person in order and, since this is my site, I am going to give my opinions. You may disagree, and if so, please post why in the comments below. A good debate is always worth the risk of offending someone.

Want to read more and see the comic? Head over to see “The Battle for Internet City“.

Big Oak SEO Blog

This SEO blog is provided by Big Oak SEO, a SEO Company. Most blog posts are related to search engine optimization, short reviews, SEO tips and increasing site conversions. Email us at or give us a call 804-741-6776 to see how we can help your company. More

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