Sency, a New Way to Search

I was contacted by the founder of Sency, Evan Britton, and he asked if we would take a look at his search engine. I did and found something interesting – real time search results for what is being said about the search term you type in. What is interesting is the fact it pulls in tweets about your subject matter as well as websites. It also gives you the time the search term was last mentioned. I saw times ranging from 1 minute ago to 2 days ago show up on the first page of results. Time will only tell how useful this will be for search marketing and for the general populace. Here is Evan’s “elevator speech” about Sency. What do you think, is it viable? The real time web is hot because users want to know what is happening right now.  Many startups are making an impact in this space,  today, we will discuss what Sency is up to… Sency offers a real time web search engine which is fast and easy to use.  It breaks out results into both what people are saying and what today’s most popular links are.  Sency also shows the source, so that you can see whom is writing the respective message that you are reading. The main differentiator that Sency is bringing to the table is the two widgets it has created.  The content feed for websites (http://sency.com/feed.php) will bring real time results for any keyword that a website or blog wants to stream.  The popular links feed (http://sency.com/linksfeed.php) will allow any website to display today’s most popular links for any...

5 Reasons Twitter is Not Worth Your Dime or Time

It is no secret that Twitter is viewed as both marketing secret weapon and marketing bust. As a social networking tool, it has promise but what about Twitter as tool for increasing your business? With the recent news announcements that Twitter is worth in excess of $1 billion amidst rumors of potential takeover and flotation deals, let’s take a look at why Twitter may not be worth the dime your company is looking to pay for increased web sales and exposure. The internet and e-business is accepted as being a great way of doing business – costs are cut, geographical boundaries are overcome, new routes to market are uncovered and smaller companies are provided with fewer barriers to entry and get to compete with much larger companies on a level playing field. BUT…there has to be a but! The decisions you make when it comes to mounting marketing campaigns and establishing connections with customers and prospects, the established principals of offline, real-world marketing still apply. So is using Twitter the most effective use of your company’s marketing dime? TV Dominates the Internet in Ad Spend Traditional, “old” media still represent better value for money when it comes to turning marketing dollars into solid sales numbers. This may seem out of sync with our perception of the internet – the internet dominates the news, it is cutting edge and at the forefront of developing new markets and ways of doing business but let’s take a hard look at the underlying numbers. The average American adult spends almost 121 hours a month watching television but internet usage is dwarfed, coming in...