Does Your Website Suffer from These 4 Common Copywriting Mistakes?

You can have a well-designed website. You can even have an optimized website that ranks high in the search engines for top keywords. But if you don’t have conversion-driven copy, it’s all for nothing. Simply put, your website copy is what determines whether or not a visitor becomes a customer. The good news is writing web copy that sells is actually easier than you might think. The key is to avoid these common copywriting mistakes. Too much “we-we” talk—I hate to burst your bubble, but your customers don’t want to hear you rambling on and on about how great you think you are. Customers only care about one thing: What’s in it for me? With that in mind, you shouldn’t be saying “we, we, we”, but instead, you need to say “you, you, you.” Here’s a cool tool I like to use when writing web copy: We We Calculator or this one. It grades your copy based on how custom-centric it is. The copy is difficult to scan—Eye-tracking studies show that users tend to scan online content rather than read it word for word. In fact, online readers scan in an F-shaped pattern. That means you need to focus on making your copy as easy to scan as possible. You can do this by using short paragraphs, bulleted lists, bolded phrases, and by putting the most important information at the beginning of each new paragraph. Weak headlines lose readers—Your headline should never be an afterthought. It needs to be something you put a lot of thought and effort into. Remember, this is the first thing a new visitor will...

Getting Informed About the Infographic

Infographics, or information graphics, have been around for as long as man has been able to draw. The earliest cave paintings are a form of infographic as they pictorially depict the life and activities of our very distant ancestors. Thousands of years later, we still readily understand them.  The infographic underwent significant development in the 20th Century and an infographic, rather than written or spoken language, has been used in our first communication effort with extraterrestrials! Infographics are widely used in our society, in mathematics, mapmaking, signage, news media, education, travel, medicine, politics and even religion.  No aspect of our lives is untouched by the application of infographics. So why are they so popular? Infographics convey knowledge and advice, even mandatory orders, in a form which the human brain readily recognizes and associates with the information behind the representation. This is known as visualization. Before man learned to read and write, he drew. Modern written language is itself derived from the development of drawings which became standardized into symbols and in turn, into recognizable letters and numerals we now recognize.  Hieroglyphics from ancient Egypt are a good example of an intermediate written language which revolves around symbology and formed the basis for the development of vowels and consonants. Graphical representation renders itself far more accessible and understandable by people; whether they understand the language of the designer or not.  The reason why people accept so much information via infographics compared to text is explained by how our brains have formed over time.  During man’s early development, we were not equipped with language, never mind the ability to read and...

Search Stories is Good Fun – But Is it Good SEO?

Eric Gehler, a search engine consultant, here at Big Oak SEO discovered an absolutely wonderfully fun and addictive toy today. It is called Search Stories and can be found on YouTube.com. You can see the two videos we created in just a few minutes. I’m sure with some additional time and a little brainstorming you could come up with some great ideas. From our attempts you can see the potential value, marketing your clients in 30-second commercials that are affordable and may help their online success. It was fun and we had a good time creating these videos, but how helpful will these videos be for SEO rankings or Corporate Branding? As with most things only time will tell. But it is probably worth a few minutes of your time to test it out. We’ll be watching the SERPs to see if these show up. Big Oak SEO –  A Richmond SEO Company Not Showing Up In Google...

Three Hidden Gems for Marketing Your Business Socially

Small businesses are seizing online social media as part of their efforts to establish a niche and engage a wider prospective customer base. Social media is not a fad – it is here to stay. The issue is how to gatecrash someone else’s party with a commercial message that doesn’t get you thrown out of the door as soon as you walk in! This is the conundrum which established, mainstream social media sites such as Facebook and MySpace are trying to address as they seek to monetize all those surfer eyeballs spending minutes, hours and days on the internet.  While this may seem like someone else’s problem, it is in fact every business’ problem – how to engage potential customers as part of their recreational time online. It is important for businesses to understand that while Facebook, Digg, Reddit, LinkedIn and the rest of the big players in social media, may be grabbing the headlines with multi-million dollar valuations and financing, they are not the only party on the block. So let’s take a look at three sites you may not have heard of, but they are bubbling under the top division in the social media league. Kirtsy Kirtsy (kirtsy.com) caters primarily to women and it’s a good social media site for businesses looking to attract women as their prospective customers. The site is primarily user-content driven with a substantial amount of third party content added by the users themselves for comment, education and simple fun.  Kirtsy focuses on female friendly topics and issues, but they do include forums and self-help groups for dealing with more than just relationships...