7 Steps to Making a Great Landing Page for PPC

Landing pages are heavily used to attract customers to where you want them on your website: the sales payment page being the ultimate objective for most ebusinesses.  Like everything else in life, there are right ways to go about creating a landing page and a million wrong ways.  Creating a good landing page is vital because this is what many first time users are going to see of your web presence, and you cannot afford for it to be the last they see of you! Here is our simple, 7 –step program to creating a landing page which works: Step One: Identify the USP Every business and product will have a USP – Unique Selling Point.  Your USP may be you are the cheapest company in your zip code for your product or service, provide the tastiest food, the coldest beer, the fastest, the cleanest, the loudest, the closest, the “whatever” you do which sets you apart from the rest of the competition. A USP will usually be combined in your primary headline, but it may be relegated to a secondary headline where you already have a short and sweet headline.  A good example is this one from Amazon: “Earth’s Biggest Bookstore” Step Two: Briefly Outline Benefits Your USP headline attracts attention, but now you have to satisfy the customer’s initial curiosity.  You should have ONE paragraph, using BULLET POINTS to answer this question from your customer, “Why do I care this product or service?” You are outlining benefits here – what will this product do for your customer.  For example: We are the cheapest which means you save...