Marketing Your Business on Google+

Chances are you’re in one of three categories regarding Google’s latest social network, Google+. You’re either: Banging at the gates of Google+ to get a prized invite, Already in Google+ but struggling to understand it, or Still clueless about the whole G+ ordeal. Aren’t Facebook and Twitter enough? Now Google throws this into the social media mix? Right now, getting into the walls of Google+ is kind of like getting through an airport: it’s all hurry-up-and-wait time. You raced to get an invite, but now you’re sitting and twiddling your thumbs, waiting for users to arrive. Most people still aren’t on Google+, and those that managed to get an invite still have no idea what to do with the thing. Circles? Sparks? Hangouts? The most common stream on G+ is “I have no idea what I’m doing on this thing.” The good news for savvy businesses? You get to gain a jump on the competition by being an early adopter of G+. As fledgling Plus users slowly figure out their latest social media acquisition, you’ll one of the first up-and-running Plus users in the field. Step One: Choose Your Profile Picture Wisely Even more than Facebook or Twitter, finding a killer profile pic is essential on Google+. Your picture acts as your virtual calling card; it’s the first and the only thing G+ users see when they come across your name. Google+ requires square-shaped avatars, so choose accordingly. Select a high-resolution image that will immediately grab G+ users’ attentions– but make sure it’s relevant to your business. Step Two: Sort Out Your Circles You know how you have one...

Article Writing: Why Quality Trumps Quantity

Article writing is the single most effective tactic for driving traffic to any website. Unfortunately, there are too many webmasters out there that place a greater importance on quantity than on quality. For every webmaster out there that focuses on writing quality content, there are at least a few who simply do keyword research and pump out as much content as possible to hit those keywords. In the earlier days of Google, this was an effective strategy. However, things have changed and it is now more effective to spend time writing a few quality articles than it is to build a content farm out of mediocre articles. Low quality articles litter the internet, frustrate visitors and make the lives of legitimate website owners that much more difficult. High quality articles are not written with the sole intention of hitting keywords. High quality articles are written with the reader in mind first. The best articles are those that are unique, well-written and backed by research. Visitors to your website can tell instantly whether or not the content is worth spending the time to read. Here are four reasons why quality trumps quantity in the realm of article writing: Quality Articles Provide Value to the Reader By “value,” I’m referring to articles that readers find useful, interesting, entertaining or though-provoking. These articles reward website visitors for spending the time to read what you’ve written. This generates good will among your visitors and encourages repeat website visits. Every visitor that bookmarks your website is one less visitor that you have to earn through Google. High quality articles also generate more natural links...

Link Building Guide

The Internet is a really strange environment. No other business model has ever been so contradictory, so hypocritical, so confused. Here’s the problem. For a website to rank well in any search engine and especially Google it must have links. Although there are many ranking factors at play, links are still key to getting organic traffic. However, the best links according to Google are natural links, that is, when another website chooses to link to your website or their own accord because they like your business. This is considered a “vote” in Google’s PageRank system. But, if your site is new there is no way for anyone today to find out about it in the search engines. In the past people used to find new websites by searching web directories. Today everyone goes to Google (or one of the other SEs) first. So if you are not in the search index how do you get discovered to then win some natural links? It really is a catch 22 situation. And although Google loves natural links, to get anywhere in the Google you have to build your own links. Link building is almost considered to be spam. It can be argued that every single link that you personally create with the sole purpose of boosting your site in the search engines is a form of spam. Even if you are contributing to a blog by joining the discussion or writing a guest post, deep down inside you know that you are there to get your links. Is this wrong? Many people think so. Is there an alternative? There are some,...

The Power of Infographics for Link Building

Infographics are widely used today and you cannot open a newspaper, turn on a news channel or drive for long without bumping into one.  Infographics are used widely online by media savvy businesses looking to build their brand identity and also because they are able to transfer a great deal of information using a graphic – they are much, much more than a simple picture. We created Infographics Showcase a year ago to help with our clients’ link building and branding needs and it has been a wonderful tool for us. It has also lead to some infographic design work which has been a nice source of income for Big Oak Studios. The format for an infographic is varied, but there are some common themes; they are very relevant plus how they render up the information to the user is easy to understand plus there is an added bonus of playing to a humorous aspect of the information or context. Infographics are also widely shared – instead of people sharing a news article or blog post, it is simpler to share the infographic.  The propensity to be shared is what makes an infographic such an excellent tool for SEO – not only are they highly relevant and easy to understand, but they create a lot of links by being shared or adopted by other users. Infographics lend themselves to almost any situation; if you have even the most convoluted business model or idea, you can convey the fundamental features and benefits effectively using an infographic.  An online storage company, Mozy.com, had a problem in getting people to understand how...