SEO Can Make Or Break Your Business

Nothing new in this post if you are a veteran of the SEO game and were involved in the Google wars of 2012 (namely Penguin and Panda). But if you are new to the game and wondering if SEO is a worthwhile investment of time and money, here are some things to consider. If you feel like you are ready to take the plunge and see how search optimization can help your business succeed, give us a call at BigOakInc.com, 804-741-6776 or email us at contact@bigoakinc.com. If there was one thing that could increase your profits if done correctly or that could drop your online business off the map if done wrong, wouldn’t you want to know what it is?  Search Engine Optimization, or SEO, is one of the most important things businesses can do to boost their online visibility.  Many people have worked with SEO, but with the Panda and Penguin updates by Google, it is more important than ever that it is done correctly.  If SEO does not meet the criteria of the search engines, your site can be penalized. Increase Traffic to Your Site One of the biggest reasons to use SEO is so that you can increase the volume of traffic that comes to your website.  You want people who type in keywords that relate to your business to see your company’s website pop up in the search results. If your site is not within the first couple of pages, most people will not keep searching to find you.  SEO is the process of improving your search engine rankings so that your company will move...

How to Create a Great How-To Article

The Internet is fast becoming a preferred way to get information. This may help explain the proliferation of how-to articles across the web – they help satisfy a person’s curiosity and, more importantly, they often supply quick solutions for everyday problems. However, some of them are better than others. Follow these tips to create a great how-to article Pick a solution-based topic that will benefit your readers How-to articles appeal to readers, in part, because they offer useful information quickly and teach a skill. Some of the best articles isolate a part of life that burdens many people and explains easy ways to alleviate it. They are usually packed with tips that someone can apply to his or her life immediately. They offer implementable solutions, in other words. In order to create a great how-to article, you need a great idea. Pick a topic that is accessible and solution-based. Readers flock to those kinds of articles. Research well Once you have lured people in with your great topic, you need to provide good advice. Many will simply leave an article that, while based on an interesting idea, seems to be full of shoddy, under-researched information. Use the Internet and books; if the article calls for it, secure an expert opinion. Solid research will help you develop a solid article. Give your ideas time to form Not all writers have the luxury of time, but if you do, use it to your advantage. Allow ideas for your topic to bounce around your mind for a day or so after you have wrapped up most of your research. That extra time...