Archive for September, 2012
Thursday, September 27th, 2012
Individuals are online today. They’re online at home and in the office where they can easily access the internet using personal computers or laptops. Tablets and cell phones have taken our ability to be plugged in a step further. While away from personal computers or laptops, individuals can still connect to the internet, check email, and remain in synch with the outside world as they use tablets and cell phones. In fact, people are so online today that many experience feelings of anxiety and frustration when they are away from their computers or mobile devices for prolonged periods of time.
No matter how you spell it, setting up your Internet marketing strategy is important to your online business. Treat it that way.
While on the go, a person may occasionally find himself in area where he is outside of cell phone range and that may mean he can’t access the internet on his phone. Being cut off from the internet addiction that humankind craves can be challenging. With so many people online at home, at work, and on the go, wouldn’t it make sense to use SEO marketing to reach potential customers?
Search engine optimization is an effective and inexpensive marketing strategy employed by thousands of businesses and organizations. It’s a powerful tool that can be used to promote a business even while the company’s marketing executives sleep. Here are a few reasons organizations today use SEO to influence their businesses:
- Appropriate SEO use can reduce competition.
- It can increase traffic to a website, and consequently, can increase sales.
- Makes a website more visible.
- It is inexpensive marketing.
Let’s be honest. Many internet users want to get the best search results while putting forth the least effort possible. This means that they rarely search through pages upon pages of the results from a search engine query in order to find the information they are seeking. It’s far more common for them to look over the first several entries for relevance, and use them. When a website is optimized it can drive it to the top levels of search results, pushing the competition further down the list. Internet users might be more inclined to click on an optimized website rather than one that is not, simply because it appears near the top of a list. In this way, SEO can easily reduce the competition.
Plain and simple: the more people visit a website, the more sales will increase online. Many people do a lot of shopping online, and the competition can be brutal. It really is helpful to not only be online, but to be ranked highly so internet users can locate the website. Online shoppers can be pretty savvy, and they may browse the internet and research online for a long time before making a decision. Just because they spend a long time researching, though, doesn’t mean they will look through all the search results in order to find what they will ultimately buy. Oftentimes they look at the first few websites that are ranked high and do some rather extensive research from there. Employing the use of SEO can drive a website to the top of the list so internet users visit it. Upon entry of the website, visitors can become buyers.
The higher a website’s ranking, the more likely it is to get hits. Individuals are more likely to click on websites that are listed higher up on the page than read through pages of search engine results. As a website climbs up the list it is common to get more site visitors. Once a site visitor enters a website it’s up to the website owner to seal a deal, but the challenge of getting visitors can be reduced by a lot. SEO makes a website more visible to more people.
There are many kinds of internet marketing, but SEO is both effective and pretty inexpensive by comparison. Pay per click is an advertising model that can help direct internet traffic to specific websites. It requires the advertiser to pay a website owner a fee each time the ad is clicked on. The fee can range in price and can be a flat-rate or a bid-based fee. Either way, the advertiser has to weigh his options to determine the value of paying for this type of advertising. Will it reach the target audience? And if so, will it create a sale? SEO, on the other hand, can drive individuals to a website and can also provide persuasive text that can influence the site visitor to take action; maybe in the form of a purchase. SEO is an effective and inexpensive marketing strategy and can help drive sales in just about any organization.
Wednesday, September 19th, 2012
Recently a client asked why their page titles were not being used in the search results by Google. For those of you who may not know exactly what a page title is, it is in your page’s source code and looks like this: <title>This is my page title</title> and is the most important piece of on-page SEO on your site. Usually site owners take time to craft a title to help their keywords rankings and/or to help attract searchers when this title is displayed in Google’s search results. Below is an image of Google’s search results for the search term “Create a Website Sitemap for SEO” and you can see our blog post for the top results with the title we chose.
Google usually displays the title you have chosen for your page.
But sometimes Google decides to change the title they display in their search results. Why does Google change your page title? Quite simple, Google thinks it knows better, and Google probably does. Here is one explanation from a Google rep, “Often a single title might not be the best one to show for all queries for a page, so our algorithms may generate alternative titles to make it easier for our users to recognize relevant pages.”
You can find more information about Google choosing a better page title here.
A snippet from this page gives some more insight, “Our testing has shown that these alternative titles are generally more relevant to the query and can substantially improve the click-through rate to the result, helping both our searchers and webmasters.”
So don’t fret when your title in the Google search results does not match the title on your page, Google is trying to help by showing a more relevant title to help you increase your traffic. You should still always try to craft the the best page title you can, regardless if Google will try to fix it for you later.
Monday, September 10th, 2012
Submit Your Infographics Here
Update [2/2013] I have updated this list, adding a few new infographic submissions sites and removing sites that are no longer active and removing a few that are no longer relevant. Hopefully this makes your time submitting infographics more efficient while yielding better results.
I want to give credit and thanks to Wakonda Marketing for putting together this list. I am copying and placing it on this blog because it contains a great list of sites to submit your infographic and I want to have easy access in future; and I would love to add you infographic submission site too so this becomes a collection source for others to use (we added two more already). If you have a site to add, please leave the URL and a description in the comments. We will move it onto the list after approving it.
Unlike other sites that collect and share informative, visually stunning graphics, Infographics Showcase charges a fee for a guaranteed submissions. In exchange, you will get 2 lifetime links and a original written review. Their submission page includes a link to a check out page. You also get a Facebook mention and a twitter post to your blog post on InfographicsShowcase.com.
Cool Infographics collects, as the name suggests, dazzling, fun, interesting and excellent information graphics. Note that it’s not a hosting website, but a sharing site. The website owner picks out images that are cool enough to make the cut. Here’s a link to the contact page where you can send your submissions.
- Vizual Archive showcases the latest infographics; each post includes a unique intro and is shared on their social media accounts. Submissions cost $35, but discounted packages are available to agencies and sites that publish many infographics. Submit your infographic via their submission page.
This is a community of people dedicated to sharing graphical information. Social issues, the latest news and all kinds of activities are depicted here through data and design. Create an account to submit your stuff. Visualizing.org accepts images, videos, standalone HTML files, SWF files, Java files and PDFs.
Here is where you can submit, reference and enjoy information graphics. Just sign up to get an account and you can start submitting. A great thing about Visual.ly is that your profile can serve as your online portfolio, making the site ideal for designers and publishers.
Reddit has a specific subreddit dedicated to infographics. The social news website reached 100,000 visitors at one point in January and 200,000 in August (due to U.S. President Obama’s Ask Me Anything session), and it’s the 121st most visited site according to Alexa. What’s more, Reddit is slowly taking over Digg. The online bulletin board is a website to be reckoned with if you’re in web promotion. To submit, all you need is an account. Once you’re registered and logged in, just click on “Submit a link” to send links to your graphics. If you’re submitting from a subreddit, scroll down to get to the submit button.
For most users, Tumblr is for fun, laughs, entertainment and slaking Internet addiction. To date, 71.6 million posts are created everyday, and there are now more than 69.4 million blogs and over 29.8 billion total posts on the site. That’s seriously big stuff. Submitting pictorial representations is easy. You can either make your own Tumblr blog, or submit to blogs that collect infographics, like this one. Datavis.tumblr.com combines data with eye candy graphs, charts, diagrams and maps.
Data Visualization is a vast resource of information and news displayed in the form of visuals. Datavis.tumblr.com is actually organized by Data Visualization. The infographic sharing site aims to deliver research findings, self-initiated studies, and even opinions. An online submission form is available on the site and doesn’t require you to log in. You can also send your projects simply by hitting them up on Twitter via @datavis.
Infographic Site describes a good infographic as an image that tells a story through data. They aim to educate people in an “aesthetically pleasing way”. Fill out a form in the site to send in your work. If you don’t have a work yet, you can send a description of your project so Infographic Site can see if it fits their criteria.
Infographr has visualizations for different kinds of data, from the importance of breakfast to the state of social media to birth control general info. The knowledge they impart is simplified and easy to understand. To submit, simply go to the Submit tab.
Authored by Killer Infographics, this site has a homepage that’s styled in an innovative, gallery-type layout. Their collection is filled with statistical and historical information as well as pieces of trivia. Hand over your infographic by filling out a form, which can be found here.
What makes this site unique is that aside from accepting submissions, it also provides a list of websites for distributing information graphics (much like our list here). This is a commercial site, and charges $100 for submissions and getting two links. Once your image is approved, it will also appear on the site’s Twitter and Facebook accounts. Click here for the submission page.
The site is made of a group of programmers and designers who enjoy fun, valuable infographics. Their pictorial presentations are informative and creative, and they also accept submissions, which may be free or paid. Infographics Archive can guarantee that paid submissions will be posted. There are different packages to choose from if you go for guaranteed submissions. Check out their online submission form here.
Showcasing a collection of inspiring and intriguing data visualizations, Style and Flow is a visual delight. Submitting is easy — just complete their form.
Daily Infographic creates pictorial illustrations of data, collects from everywhere on the Internet, and accepts submissions. They make sure to publish only stunning, information-filled graphics. If you want your graphics featured on the site, here is where to go.
Each of the posts are linked to the original source/webpage of the infographics, so when visitors click on a post, they’re automatically redirected to your site. The diagrams and charts here look simplified. Click here for the Submission page and follow the instructions.
InfographicPost’s gallery of information visuals brings creatively crafted statistical images to the Web. The site is updated every week and all industries are welcome to submit. Here are instructions for submissions.
Brilliantly designed infographics are arranged into categories, and you can submit PDFs, images and videos. Love Infographics also offers graphic design services for anyone who needs data visualizations. The best thing about them is that they provide a no obligation quote and offer advice even if you don’t proceed with getting their services. You must register and log in first before sending your work.
Here is a blog that can easily be a favorite among infographic fans and SEOs. Illustrations about any subject from any company and country are welcome. Submission is free and you don’t have to log in. Here is where to submit.
This infographic repository and blog has some topics that you might not find in other infographic sites. It has information related to online dating and celebrity gossip aside from topics on business, technology, science and lifestyle. Also, there are humorous posts that may not be 100% factual. Click here for the site’s contact page.
Pure Infographics is a place where graphic visualizations are stored, shared, enjoyed and used as reference. The site continues to gather well-designed, interesting and innovative projects. There’s a $40 charge for every submission. If your post gets approved, it will appear both on the site and its Twitter account. Submit here.
A blog dedicated to data visualizations, the site accepts infographics about different topics. The people behind the blog also offer marketing and graphic design services. There are instructions on the submission page you must follow to send in your images.
The site focuses on both pictorial and video infographics. Video Infographic also offers video infographic services. The images vary in complexity, design and topic. Submitting is easy and free. Just go here.
Video and graphical infographics are both features on this blog, which claims to have the best infographics in the world. Indeed, its informational pictures are quite astounding and you can learn a lot from them. Sending them your projects is easy — just drop them a line or two here.
Daily Statistic makes sure to link to the original creators. Sharing the images to social networks is easy because the site includes social media buttons at the bottom of each post. To see your pictorial presentations on the website, submit through here.
Infographic Love has a Pinterest-like layout. It features some of the most creative infographics of the SEO, online marketing and tech niches, and it includes a wide range of categories. You have to pay a review fee of $40 before your submission gets approved. Here is where to go for submissions.
Styled like a news website, Infographicas is packed with data visualizations about tech, gadgets, business, business, politics and health among other subjects. Designers, marketers and agencies are welcome to send their creations. You can choose either free or paid submissions, although your post may take up to a month to be published if you choose the free service. The paid offerings have a price range of $30-100. The request form can be found here.
Unlike other sites that collect and share informative, visually stunning graphics, Infographics Showcase charges a fee of $100 for submissions. In exchange, you will get 2 lifetime links. Their submission page includes a link to a check out page.
Allows one link with the submission of your infographic. A decent Alexa ranking (under 200K) make it a worthwhile site to submit to and many of the infographics have social media votes, making us think this site is visited often.
Don’t let the .co fool you. This infographic site is for real. It is a new site (2/2013) but appears to have a head of steam and writes unique content with all its posts. Free submissions.
Add your infographic site to the comments for possible inclusion on this list of infographic sites that accept submission. Email us at firstname.lastname@example.org.
Tuesday, September 4th, 2012
The use of information graphics or infographics is gaining more and more appeal as an online communication tool. The idea revolves around using a visual or graphic representation of data or information. In the technology driven world we live in, businesses are looking for more and better ways of being noticed. Because infographics utilize writing, pictures, design, and even analysis they can more easily communicate ideas that might be difficult or complex in a format that more people can connect with.
Multi-media Combinations Can Simplify Communication
By combining graphics with your information, you may be able to simplify the communication of your ideas to the general public. When information is conveyed in a multitude of ways, including text, sound, pictures, moving images, and so forth it can grab one’s attention. If items move into the viewing area from different directions it forces the viewer to pay stronger attention because they never know which direction something will come from. In other words you are keeping your viewer engaged, which is the key to understanding.
Humans Are Highly Visual
High quality text content is still very critical in today’s world; however, pictures or graphics have always been an attention getter. From the youngest age people seem to be drawn to pictures. This is why a child’s first book is a picture book. Adults also notice pictures and graphics more quickly than they notice words. In fact, only about 10% of the information most people encounter on a daily basis is in textual format, with the rest being in image form. Making your website highly appealing visually allows you to utilize the form of communication that most people are drawn to.
With everything moving at the high speeds of today’s world, getting people to stop and pay attention is critical. Your want your message to be appealing and effective. Part of the problem is the number of distractions that are bombarding your potential customers; you need to be able to hold onto their attention. Attention spans seem to have become shorter as well, so keeping your message engaging is highly important if you want people to get the entire message. Using captivating designs and clever use of color can enhance the experience and help to retain attention.
Simple Explanations of Complex Ideas
Particularly when data is technical or deep, presenting it in the form of text can be problematic. It may take paragraphs or even pages of text to go over all the details. Presenting the data in a shortened form using infographics may be a better option. This is a way to combine pictures, animation, text and even voice-overs to help get your idea over to the public in a much more palatable format. The basic idea is show and tell – people can often understand things better when both words and pictures or images are being used.
When statistical data is being presented, using infographics can help to improve the understanding of the information. Using text with facts and figures, graphs, and other visual aids can improve the person’s ability to understand the data. Long lines of figures or data in a paragraph of text can be more challenging to wade through and get a clear vision of what is being presented.
Points to Consider for Infographic Video Creation
- Your infographic video should be short so it will maintain its appeal
- The video should be interactive and simple. There should be balance between the amount of animation and the message
- Know who your target audience is and cater to them
- Make your message clear
- Present your information like a story so that it entertains as well as informs
- Create an engaging script
- Video characters should help viewers experience some kind of emotion. This will encourage them to share the message with others
Infographics as a Marketing Tool
In addition to utilizing infographics to enhance your website, they can be used in training and as a marketing tool. When looking for high authority links, you may find that some sites are very willing to include an infographics video on their site and include a link to your website.
As you can see, there is a wide appeal for infographics. Sharing information is easier and snagging attention is easier too. The more learn about infographics, the more likely you will be to incorporate them into your overall marketing strategy.
With so many infographic site you have a large number of quality backlinks that are available if you have a infographic worthy of submission. Some have a cost involved, but many are free.
Some infographics sites we use: