SEO: An Effective And Inexpensive Marketing Strategy

Individuals are online today.  They’re online at home and in the office where they can easily access the internet using personal computers or laptops.  Tablets and cell phones have taken our ability to be plugged in a step further.  While away from personal computers or laptops, individuals can still connect to the internet, check email, and remain in synch with the outside world as they use tablets and cell phones.  In fact, people are so online today that many experience feelings of anxiety and frustration when they are away from their computers or mobile devices for prolonged periods of time. While on the go, a person may occasionally find himself in area where he is outside of cell phone range and that may mean he can’t access the internet on his phone.  Being cut off from the internet addiction that humankind craves can be challenging.  With so many people online at home, at work, and on the go, wouldn’t it make sense to use SEO marketing to reach potential customers? Search engine optimization is an effective and inexpensive marketing strategy employed by thousands of businesses and organizations.   It’s a powerful tool that can be used to promote a business even while the company’s marketing executives sleep.  Here are a few reasons organizations today use SEO to influence their businesses: Appropriate SEO use can reduce competition. It can increase traffic to a website, and consequently, can increase sales. Makes a website more visible. It is inexpensive marketing. Competition buster Let’s be honest.  Many internet users want to get the best search results while putting forth the least effort possible.  This...

Why Does Google Show a Different Title?

Recently a client asked why their page titles were not being used in the search results by Google. For those of you who may not know exactly what a page title is, it is in your page’s source code and looks like this: <title>This is my page title</title> and is the most important piece of on-page SEO on your site. Usually site owners take time to craft a title to help their keywords rankings and/or to help attract searchers when this title is displayed in Google’s search results. Below is an image of Google’s search results for the search term “Create a Website Sitemap for SEO” and you can see our blog post for the top results with the title we chose. But sometimes Google decides to change the title they display in their search results. Why does Google change your page title? Quite simple, Google thinks it knows better, and Google probably does. Here is one explanation from a Google rep, “Often a single title might not be the best one to show for all queries for a page, so our algorithms may generate alternative titles to make it easier for our users to recognize relevant pages.” You can find more information about Google choosing a better page title here. A snippet from this page gives some more insight, “Our testing has shown that these alternative titles are generally more relevant to the query and can substantially improve the click-through rate to the result, helping both our searchers and webmasters.” So don’t fret when your title in the Google search results does not match the title on your...

infographic submission sites list for 2015

Where to Post Infographics (2015) Updated [11/2015] I have updated this list, adding a few new infographic submissions sites and removing sites that are no longer active and removing a few that are no longer relevant. Hopefully this makes your time submitting infographics more efficient while yielding better results. If you have a site to add, please leave the URL and a description in the comments. We will move it onto the list after approving it. http://www.infographicsshowcase.com Unlike other sites that collect and share informative, visually stunning graphics, Infographics Showcase charges a fee for a guaranteed submissions. In exchange, you will get 2 lifetime links and a original written review. Their submission page includes a link to a check out page. You also get a Facebook mention and a twitter post to your blog post on InfographicsShowcase.com. http://www.coolinfographics.com Cool Infographics collects, as the name suggests, dazzling, fun, interesting and excellent information graphics. Note that it’s not a hosting website, but a sharing site. The website owner picks out images that are cool enough to make the cut. Here’s a link to the contact page where you can send your submissions. Vizual Archive showcases the latest infographics; each post includes a unique intro and is shared on their social media accounts. Submissions cost $35, but discounted packages are available to agencies and sites that publish many infographics. Sign up for a monthly plan on their plans page. http://www.bestinfographics.co Don’t let the .co fool you. This infographic site is for real. It has an excelletn SEMRush history, always rising. http://www.visualizing.org This is a community of people dedicated to sharing graphical information....

Taking Advantage of Infographic Appeal

The use of information graphics or infographics is gaining more and more appeal as an online communication tool.  The idea revolves around using a visual or graphic representation of data or information.  In the technology driven world we live in, businesses are looking for more and better ways of being noticed.  Because infographics utilize writing, pictures, design, and even analysis they can more easily communicate ideas that might be difficult or complex in a format that more people can connect with. Multi-media Combinations Can Simplify Communication By combining graphics with your information, you may be able to simplify the communication of your ideas to the general public.  When information is conveyed in a multitude of ways, including text, sound, pictures, moving images, and so forth it can grab one’s attention.  If items move into the viewing area from different directions it forces the viewer to pay stronger attention because they never know which direction something will come from.  In other words you are keeping your viewer engaged, which is the key to understanding. Humans Are Highly Visual High quality text content is still very critical in today’s world; however, pictures or graphics have always been an attention getter.  From the youngest age people seem to be drawn to pictures.  This is why a child’s first book is a picture book.  Adults also notice pictures and graphics more quickly than they notice words.  In fact, only about 10% of the information most people encounter on a daily basis is in textual format, with the rest being in image form.  Making your website highly appealing visually allows you to utilize the...