Archive for September, 2012

SEO: An Effective And Inexpensive Marketing Strategy

Thursday, September 27th, 2012

Individuals are online today.  They’re online at home and in the office where they can easily access the internet using personal computers or laptops.  Tablets and cell phones have taken our ability to be plugged in a step further.  While away from personal computers or laptops, individuals can still connect to the internet, check email, and remain in synch with the outside world as they use tablets and cell phones.  In fact, people are so online today that many experience feelings of anxiety and frustration when they are away from their computers or mobile devices for prolonged periods of time.

Internet-Marketing-Stragegy

No matter how you spell it, setting up your Internet marketing strategy is important to your online business. Treat it that way.

While on the go, a person may occasionally find himself in area where he is outside of cell phone range and that may mean he can’t access the internet on his phone.  Being cut off from the internet addiction that humankind craves can be challenging.  With so many people online at home, at work, and on the go, wouldn’t it make sense to use SEO marketing to reach potential customers?

Search engine optimization is an effective and inexpensive marketing strategy employed by thousands of businesses and organizations.   It’s a powerful tool that can be used to promote a business even while the company’s marketing executives sleep.  Here are a few reasons organizations today use SEO to influence their businesses:

  • Appropriate SEO use can reduce competition.
  • It can increase traffic to a website, and consequently, can increase sales.
  • Makes a website more visible.
  • It is inexpensive marketing.

Competition buster

Let’s be honest.  Many internet users want to get the best search results while putting forth the least effort possible.  This means that they rarely search through pages upon pages of the results from a search engine query in order to find the information they are seeking.  It’s far more common for them to look over the first several entries for relevance, and use them.  When a website is optimized it can drive it to the top levels of search results, pushing the competition further down the list.  Internet users might be more inclined to click on an optimized website rather than one that is not, simply because it appears near the top of a list.  In this way, SEO can easily reduce the competition.

Sales driver 

Plain and simple: the more people visit a website, the more sales will increase online.  Many people do a lot of shopping online, and the competition can be brutal.  It really is helpful to not only be online, but to be ranked highly so internet users can locate the website.  Online shoppers can be pretty savvy, and they may browse the internet and research online for a long time before making a decision.  Just because they spend a long time researching, though, doesn’t mean they will look through all the search results in order to find what they will ultimately buy.  Oftentimes they look at the first few websites that are ranked high and do some rather extensive research from there.  Employing the use of SEO can drive a website to the top of the list so internet users visit it.  Upon entry of the website, visitors can become buyers.

Increased visibility

The higher a website’s ranking, the more likely it is to get hits.  Individuals are more likely to click on websites that are listed higher up on the page than read through pages of search engine results.  As a website climbs up the list it is common to get more site visitors.  Once a site visitor enters a website it’s up to the website owner to seal a deal, but the challenge of getting visitors can be reduced by a lot.  SEO makes a website more visible to more people.

Inexpensive marketing

There are many kinds of internet marketing, but SEO is both effective and pretty inexpensive by comparison.  Pay per click is an advertising model that can help direct internet traffic to specific websites.  It requires the advertiser to pay a website owner a fee each time the ad is clicked on.  The fee can range in price and can be a flat-rate or a bid-based fee.  Either way, the advertiser has to weigh his options to determine the value of paying for this type of advertising.  Will it reach the target audience?  And if so, will it create a sale?  SEO, on the other hand, can drive individuals to a website and can also provide persuasive text that can influence the site visitor to take action; maybe in the form of a purchase.  SEO is an effective and inexpensive marketing strategy and can help drive sales in just about any organization.

Why Does Google Show a Different Title?

Wednesday, September 19th, 2012

Recently a client asked why their page titles were not being used in the search results by Google. For those of you who may not know exactly what a page title is, it is in your page’s source code and looks like this: <title>This is my page title</title> and is the most important piece of on-page SEO on your site. Usually site owners take time to craft a title to help their keywords rankings and/or to help attract searchers when this title is displayed in Google’s search results. Below is an image of Google’s search results for the search term “Create a Website Sitemap for SEO” and you can see our blog post for the top results with the title we chose.

Google usually displays the title you have chosen for your page.

But sometimes Google decides to change the title they display in their search results. Why does Google change your page title? Quite simple, Google thinks it knows better, and Google probably does. Here is one explanation from a Google rep, “Often a single title might not be the best one to show for all queries for a page, so our algorithms may generate alternative titles to make it easier for our users to recognize relevant pages.

You can find more information about Google choosing a better page title here.

A snippet from this page gives some more insight, “Our testing has shown that these alternative titles are generally more relevant to the query and can substantially improve the click-through rate to the result, helping both our searchers and webmasters.

So don’t fret when your title in the Google search results does not match the title on your page, Google is trying to help by showing a more relevant title to help you increase your traffic. You should still always try to craft the the best page title you can, regardless if Google will try to fix it for you later.

Taking Advantage of Infographic Appeal

Tuesday, September 4th, 2012

The use of information graphics or infographics is gaining more and more appeal as an online communication tool.  The idea revolves around using a visual or graphic representation of data or information.  In the technology driven world we live in, businesses are looking for more and better ways of being noticed.  Because infographics utilize writing, pictures, design, and even analysis they can more easily communicate ideas that might be difficult or complex in a format that more people can connect with.

Multi-media Combinations Can Simplify Communication

By combining graphics with your information, you may be able to simplify the communication of your ideas to the general public.  When information is conveyed in a multitude of ways, including text, sound, pictures, moving images, and so forth it can grab one’s attention.  If items move into the viewing area from different directions it forces the viewer to pay stronger attention because they never know which direction something will come from.  In other words you are keeping your viewer engaged, which is the key to understanding.

Humans Are Highly Visual

High quality text content is still very critical in today’s world; however, pictures or graphics have always been an attention getter.  From the youngest age people seem to be drawn to pictures.  This is why a child’s first book is a picture book.  Adults also notice pictures and graphics more quickly than they notice words.  In fact, only about 10% of the information most people encounter on a daily basis is in textual format, with the rest being in image form.  Making your website highly appealing visually allows you to utilize the form of communication that most people are drawn to.

Capture Attention

With everything moving at the high speeds of today’s world, getting people to stop and pay attention is critical.  Your want your message to be appealing and effective.  Part of the problem is the number of distractions that are bombarding your potential customers; you need to be able to hold onto their attention.  Attention spans seem to have become shorter as well, so keeping your message engaging is highly important if you want people to get the entire message.  Using captivating designs and clever use of color can enhance the experience and help to retain attention.

Simple Explanations of Complex Ideas

Particularly when data is technical or deep, presenting it in the form of text can be problematic.  It may take paragraphs or even pages of text to go over all the details.  Presenting the data in a shortened form using infographics may be a better option.  This is a way to combine pictures, animation, text and even voice-overs to help get your idea over to the public in a much more palatable format.  The basic idea is show and tell – people can often understand things better when both words and pictures or images are being used.

When statistical data is being presented, using infographics can help to improve the understanding of the information.  Using text with facts and figures, graphs, and other visual aids can improve the person’s ability to understand the data.  Long lines of figures or data in a paragraph of text can be more challenging to wade through and get a clear vision of what is being presented.

Points to Consider for Infographic Video Creation

  • Your infographic video should be short so it will maintain its appeal
  • The video should be interactive and simple.  There should be balance between the amount of animation and the message
  • Know who your target audience is and cater to them
  • Make your message clear
  • Present your information like a story so that it entertains as well as informs
  • Create an engaging script
  • Video characters should help viewers experience some kind of emotion.  This will encourage them to share the message with others

Infographics as a Marketing Tool

In addition to utilizing infographics to enhance your website, they can be used in training and as a marketing tool.  When looking for high authority links, you may find that some sites are very willing to include an infographics video on their site and include a link to your website.

As you can see, there is a wide appeal for infographics.  Sharing information is easier and snagging attention is easier too.  The more learn about infographics, the more likely you will be to incorporate them into your overall marketing strategy.

With so many infographic site you have a large number of quality backlinks that are available if you have a infographic worthy of submission. Some have a cost involved, but many are free.

Some infographics sites we use:

Big Oak SEO Blog

This SEO blog is provided by Big Oak SEO, a SEO Company. Most blog posts are related to search engine optimization, short reviews, SEO tips and increasing site conversions. Email us at contact@bigoakinc.com or give us a call 804-741-6776 to see how we can help your company. More

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