Archive for February, 2013

Latent semantic search: its effect on SEO and page ranking

Monday, February 25th, 2013

The SEO industry has seen a four-fold increase in the past three years with all the business web sites and blogs tirelessly working to increase their content’s visibility in the internet searches. This competition resulted in the origin of several SEO techniques for increasing the web site rankings given by the search engines. These techniques mainly concentrate on the usage of keywords that the users will most likely look for and it resulted in some SEOs filling the content cleverly with those keywords for their own gains. The end result of this process is that several worthy web pages lacked visibility.

To counteract this, the search engines came up with a new concept in their search algorithms which is called Linear Semantic Search (more commonly known as Linear Semantic Indexing or LSI). It targets not only on the specific keywords that are being searched for, but also on their semantic relationship with the other contents of the page and other common words that are related to them. The prominent characteristic of this method is its capacity to dig out the conceptual content of a web page through forming associations among the terms occurring in related contexts. For example, if you search for the word ‘ppi claims’, you will get different results like ‘Reclaim PPI’, ‘Mis-sold PPI’ and ‘ppi claims – no win, no fee’ all of which are related to the keyword.

It fueled the organic search by searching for relevance instead of the traditional way of looking for the keywords that match with the text which is being searched for. This method also put a check on the backlink and keyword spammers and many other black-hat SEO techniques finally proclaiming that the content is the ultimate key for better rankings. The introduction of this process has done a world of good not only for the web site owners, but also the internet users as it increased the probability of finding the exact information they are looking for.

LSI revolutionized the way of search as the algorithm looks into the pages as a human does essentially basing on relevance. Here are a few advices on how to implement LSI for your web site.

  • Use the webmaster tools provided by different search engines to scrutinize the indexing your web pages and make the necessary changes.
  • Adopt using the correct keywords in all parts of the content like titles, meta-tags, web links, image titles, etc.
  • Avoid stuffing your content with key words or else it will be considered to be spammed by the search engines.
  • Consult an SEO professional if you cannot do it by yourself. A little investment can pay you good results.
  • Constantly research on the keywords that are more searched for because the trends of searching vary constantly according to the time of the year, geographical locations, etc.

To stay ahead in the race of ‘Internet Marketing’, constantly modifying your web site for standing against the linear semantic search is one of the most important SEO techniques.

About the Author:

This guest post is contributed by Zara, a Guest blogger from UK. She has written many articles on SEO, technology and finance. Apart from blogging she does research on ppi claims . Catch her @financeport

9 Benefits of Guest Blogging for SEO [infographic]

Thursday, February 21st, 2013

SEO has changed, gone are the days where you could pump thousands of links at your website in a short period of time, get high rankings and roll in the cash. Today you have to earn your links through providing value.

Google publicly has stated that anyone gaming the system, ‘rank improvers’ will be penalized. So how does one get high quality backlinks then?

How To Earn Your Links

SEOmoz made a great post on earning your links, however here are some:

  • Create amazing content (that people naturally link to)
  • Create viral content (that people share)
  • Contribute high quality guest posts (which you contribute)

In the infographic below we will go over some of the basic benefits that guest posting brings you.

benefits of guest blogging

The infographic was created with the help of the team at www.make-a-web-site.com. Check out what there up too at their news page.

Editor’s Note: Using infographics for guest blogging also works.

 

Download this infographic.

Embed Our Infographic On Your Site!

Big Oak SEO Blog

This SEO blog is provided by Big Oak SEO, a SEO Company. Most blog posts are related to search engine optimization, short reviews, SEO tips and increasing site conversions. Email us at contact@bigoakinc.com or give us a call 804-741-6776 to see how we can help your company. More

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