Latent semantic search: its effect on SEO and page ranking

The SEO industry has seen a four-fold increase in the past three years with all the business web sites and blogs tirelessly working to increase their content’s visibility in the internet searches. This competition resulted in the origin of several SEO techniques for increasing the web site rankings given by the search engines. These techniques mainly concentrate on the usage of keywords that the users will most likely look for and it resulted in some SEOs filling the content cleverly with those keywords for their own gains. The end result of this process is that several worthy web pages lacked visibility. To counteract this, the search engines came up with a new concept in their search algorithms which is called Linear Semantic Search (more commonly known as Linear Semantic Indexing or LSI). It targets not only on the specific keywords that are being searched for, but also on their semantic relationship with the other contents of the page and other common words that are related to them. The prominent characteristic of this method is its capacity to dig out the conceptual content of a web page through forming associations among the terms occurring in related contexts. For example, if you search for the word ‘ppi claims’, you will get different results like ‘Reclaim PPI’, ‘Mis-sold PPI’ and ‘ppi claims – no win, no fee’ all of which are related to the keyword. It fueled the organic search by searching for relevance instead of the traditional way of looking for the keywords that match with the text which is being searched for. This method also put a check on the...

9 Benefits of Guest Blogging for SEO [infographic]

SEO has changed, gone are the days where you could pump thousands of links at your website in a short period of time, get high rankings and roll in the cash. Today you have to earn your links through providing value. Google publicly has stated that anyone gaming the system, ‘rank improvers’ will be penalized. So how does one get high quality backlinks then? How To Earn Your Links SEOmoz made a great post on earning your links, however here are some: Create amazing content (that people naturally link to) Create viral content (that people share) Contribute high quality guest posts (which you contribute) In the infographic below we will go over some of the basic benefits that guest posting brings you. Infographic was created with the help of the team at www.make-a-web-site.com. Check out what there up too at their news page. Editor’s Note: Using infographics for guest blogging also works....