About Us Page Lifts Ecommerce Conversions

Written on July 6, 2006 – 12:40 pm | by Shell Harris |

CASE STUDY: Personable ‘About Us’ Page Lifts Ecommerce Conversions 30%

SUMMARY: On most sites the ‘About Us’ page (aka ‘Company Info’) is a copywriting backwater — a little dry, a little boring, a lot corporate.

But, what if you lavished the creative marketing attention on your About Us page that you do for your top offerings and landing pages? Can an outstanding About Us page help an ecommerce site stand out in an ocean of competitors?

Oh, yes, it can:
http://www.marketingsherpa.com/article.php?ident=28532

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This SEO blog is provided by Big Oak, a SEO services company. Most blog posts on this SEO blog are related to search engine optimization, short reviews, SEO tips and increasing site conversions. Email us at contact@bigoakinc.com to see how we can help your company. More

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