About Us Page Lifts Ecommerce Conversions

Posted on July 6, 2006 ยท Posted in Search Engine Optimization

CASE STUDY: Personable ‘About Us’ Page Lifts Ecommerce Conversions 30%

SUMMARY: On most sites the ‘About Us’ page (aka ‘Company Info’) is a copywriting backwater — a little dry, a little boring, a lot corporate.

But, what if you lavished the creative marketing attention on your About Us page that you do for your top offerings and landing pages? Can an outstanding About Us page help an ecommerce site stand out in an ocean of competitors?

Oh, yes, it can:
http://www.marketingsherpa.com/article.php?ident=28532