About Us Page Lifts Ecommerce Conversions

Written on July 6, 2006 – 12:40 pm | by Shell Harris |

CASE STUDY: Personable ‘About Us’ Page Lifts Ecommerce Conversions 30%

SUMMARY: On most sites the ‘About Us’ page (aka ‘Company Info’) is a copywriting backwater — a little dry, a little boring, a lot corporate.

But, what if you lavished the creative marketing attention on your About Us page that you do for your top offerings and landing pages? Can an outstanding About Us page help an ecommerce site stand out in an ocean of competitors?

Oh, yes, it can:
http://www.marketingsherpa.com/article.php?ident=28532

Shell Harris co-founded Big Oak on January 1, 2004. In a previous career he was a print & web designer and often developed the sites he designed before focusing on his current passion for search engine optimization and Internet marketing. He is an avid researcher, SEO specialist, company mouthpiece and is always looking for the next big thing in Internet Marketing.

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This SEO blog is provided by Big Oak SEO, a SEO Company. Most blog posts are related to search engine optimization, short reviews, SEO tips and increasing site conversions. Email us at contact@bigoakinc.com or give us a call 804-741-6776 to see how we can help your company. More

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