This was an SEO comic we did a few years ago. We thought we would repost it for the new generations of SEO consultants trying to understand just what the heck Google is doing.
Black Magic SEO
If you want to use this image on your site, please feel free. All we ask is that you link back to http://www.bigoakinc.com for credit. Thanks and enjoy. You can find more comics and other images we are sharing at our Flickr page.