Bunk Beds & Dinosaurs: Great Linkbait

While site stumbling today I came across a web page that offered fun 30 second diversion, that is what StumbleUpon is for, by the way.

The page was titled: How Long Could You Survive Chained to a Bunk Bed with a Velociraptor? Silly? Yes. Smart? Even more so. After I took the test (I could survive 60 seconds, btw), and I looked at the URL, I could see it was a site promoting bunk beds and is selling advertising for kids’ furniture.

To my point, I was very impressed with the creativity of the page and applaud BunkBeds.net for a great linkbait idea. Imaginative, fun, viral and themed well for the target audience of children. So, take a visit and see how you would do against a Raptor and even more important let this be a good example in creative link building.


  1. Any idea where I could make an interactive quiz like this and host it on my site? I don’t know the first thing about creating something like this.

  2. 1 minute 13 seconds! This is a great viral marketing campaign!

  3. “Congratulations! You could survive for 1 minute, 3 seconds!”
    I guess that’s descent the 3 seconds would do me some good. haha. This is great, thanks for posting this.


  4. Great marketing tactic. Thanks for sharing :)

  5. I love widgetbait and this piece was definitely creative but have to wonder – if this was done to generate links (as your post indicates by calling it linkbait), where is the incentive to link? Again, cute but if this is to help sell bunkbeds, how does it help when the link sits on your site? Yes I understand the concept of link quantity, but we also know the engines have devalued off topic links in the past. Again, love the creativity, love the concept, am puzzled by the execution.

  6. Hi, Debra. Great to have you on the site. Long time, no chat.

    Good point and I have to agree with you. And that has also been a point I have debated internally. How useful is linkbait that ultimately doesn’t convert your traffic? Or that is off topic from what your site sells or service you provide.

    I assume the word bunk beds is part of the link to the site and the owner is hoping that massive amounts of links to this page with the term bunk bed will help raise the overall site’s ranking.

    As of today 9/2/08 there were 74 backlinks according to Yahoo. But no ranking in the top 100 for the term bunk beds in Google. Time will tell if this is good strategy.

  7. Awesome marketing campaign- I got 1 minute, 6 seconds, great for building links!

  8. 1m 9s – not too shabby – and it is a great viral marketing idea. I’d perhaps have done it in Flash so it was a little more interactive and immersive.

  9. It was cool, It kept me on their site for awhile. I assumed there was going to be some type of cartoon at the end or something ha ha, but I guess that wouldn’t be the best marketing move for kid’s bunk beds. One thing I think they should of provided at the end of the test is a “take the test again” link. Overall, this was an affective form of link bait which probably took very little time to create.

  10. That is some very creative work to get links to your site!
    By the way I am only 32 sec!

  11. Definitely a cool method of advertising, it got you to blog about it and all these commenters to visit it, but how many bought a bunk bed?

  12. 74 backlinks… Hmm I wonder how much time it took the agency to create this microsite.

  13. Huh, I lasted nearly a minute longer than you, boss. Guess all that Army training actually would pay off. I don’t really need this bunk bed, however.

  14. The word Dinosaur caught my eye, (you can tell who I hang out with) and what a clever advertising link. What potential bunk bed buyer could resist this one.