My How SEO Has Changed (Infographic)

Big Oak started out as a web design firm back in January of 2004. But by June of 2006 we had already changed our strategies and become an SEO company. Now we are focused on many other marketing specialties, which you can see here, and now we are a Internet Marketing company in the highest regard. But our roots are in SEO and seeing this infographic from QuickSprout made me wonder if the business world has accepted the idea that SEO is no longer what it was even a year ago, much less five years ago. While not all the changes are listed in this infographic, it does hit the high points, and is a cautionary infographic for online businesses who think they can still bully their way to better rankings by building links through spammy techniques. Better rankings, means better brand building and smarter marketing. In many cases this means more time and more money, but when done correctly the ROI should be there. Content strategy (see how we can help you with your content strategy) has become more important, and that includes content on your site as well as content you are using on third-party sites. Content on your own site needs to answer questions your potential customers are asking and provide thoughtful answers. This proves you are an industry leader and gives them confidence in your company. Content is good, but strategic content that draws in visitors is what is truly...

9 Benefits of Guest Blogging for SEO [infographic]

SEO has changed, gone are the days where you could pump thousands of links at your website in a short period of time, get high rankings and roll in the cash. Today you have to earn your links through providing value. Google publicly has stated that anyone gaming the system, ‘rank improvers’ will be penalized. So how does one get high quality backlinks then? How To Earn Your Links SEOmoz made a great post on earning your links, however here are some: Create amazing content (that people naturally link to) Create viral content (that people share) Contribute high quality guest posts (which you contribute) In the infographic below we will go over some of the basic benefits that guest posting brings you. Infographic was created with the help of the team at www.make-a-web-site.com. Check out what there up too at their news page. Editor’s Note: Using infographics for guest blogging also works....

List of Submission Sites for Infographics

Submit Your Infographics Here Updated [1/2015] I have updated this list, adding a few new infographic submissions sites and removing sites that are no longer active and removing a few that are no longer relevant. Hopefully this makes your time submitting infographics more efficient while yielding better results. If you have a site to add, please leave the URL and a description in the comments. We will move it onto the list after approving it. http://www.infographicsshowcase.com Unlike other sites that collect and share informative, visually stunning graphics, Infographics Showcase charges a fee for a guaranteed submissions. In exchange, you will get 2 lifetime links and a original written review. Their submission page includes a link to a check out page. You also get a Facebook mention and a twitter post to your blog post on InfographicsShowcase.com. http://www.coolinfographics.com Cool Infographics collects, as the name suggests, dazzling, fun, interesting and excellent information graphics. Note that it’s not a hosting website, but a sharing site. The website owner picks out images that are cool enough to make the cut. Here’s a link to the contact page where you can send your submissions. Vizual Archive showcases the latest infographics; each post includes a unique intro and is shared on their social media accounts. Submissions cost $35, but discounted packages are available to agencies and sites that publish many infographics. Sign up for a monthly plan on their plans page. http://www.visualizing.org This is a community of people dedicated to sharing graphical information. Social issues, the latest news and all kinds of activities are depicted here through data and design. Create an account to submit...

Taking Advantage of Infographic Appeal

The use of information graphics or infographics is gaining more and more appeal as an online communication tool.  The idea revolves around using a visual or graphic representation of data or information.  In the technology driven world we live in, businesses are looking for more and better ways of being noticed.  Because infographics utilize writing, pictures, design, and even analysis they can more easily communicate ideas that might be difficult or complex in a format that more people can connect with. Multi-media Combinations Can Simplify Communication By combining graphics with your information, you may be able to simplify the communication of your ideas to the general public.  When information is conveyed in a multitude of ways, including text, sound, pictures, moving images, and so forth it can grab one’s attention.  If items move into the viewing area from different directions it forces the viewer to pay stronger attention because they never know which direction something will come from.  In other words you are keeping your viewer engaged, which is the key to understanding. Humans Are Highly Visual High quality text content is still very critical in today’s world; however, pictures or graphics have always been an attention getter.  From the youngest age people seem to be drawn to pictures.  This is why a child’s first book is a picture book.  Adults also notice pictures and graphics more quickly than they notice words.  In fact, only about 10% of the information most people encounter on a daily basis is in textual format, with the rest being in image form.  Making your website highly appealing visually allows you to utilize the...

The Power of Infographics for Link Building

Infographics are widely used today and you cannot open a newspaper, turn on a news channel or drive for long without bumping into one.  Infographics are used widely online by media savvy businesses looking to build their brand identity and also because they are able to transfer a great deal of information using a graphic – they are much, much more than a simple picture. We created Infographics Showcase a year ago to help with our clients’ link building and branding needs and it has been a wonderful tool for us. It has also lead to some infographic design work which has been a nice source of income for Big Oak Studios. The format for an infographic is varied, but there are some common themes; they are very relevant plus how they render up the information to the user is easy to understand plus there is an added bonus of playing to a humorous aspect of the information or context. Infographics are also widely shared – instead of people sharing a news article or blog post, it is simpler to share the infographic.  The propensity to be shared is what makes an infographic such an excellent tool for SEO – not only are they highly relevant and easy to understand, but they create a lot of links by being shared or adopted by other users. Infographics lend themselves to almost any situation; if you have even the most convoluted business model or idea, you can convey the fundamental features and benefits effectively using an infographic.  An online storage company, Mozy.com, had a problem in getting people to understand how...