SEO has changed, gone are the days where you could pump thousands of links at your website in a short period of time, get high rankings and roll in the cash. Today you have to earn your links through providing value.
Google publicly has stated that anyone gaming the system, ‘rank improvers’ will be penalized. So how does one get high quality backlinks then?
How To Earn Your Links
SEOmoz made a great post on earning your links, however here are some:
Create amazing content (that people naturally link to)
Create viral content (that people share)
Contribute high quality guest posts (which you contribute)
In the infographic below we will go over some of the basic benefits that guest posting brings you.
Update [2/2013] I have updated this list, adding a few new infographic submissions sites and removing sites that are no longer active and removing a few that are no longer relevant. Hopefully this makes your time submitting infographics more efficient while yielding better results.
I want to give credit and thanks to Wakonda Marketing for putting together this list. I am copying and placing it on this blog because it contains a great list of sites to submit your infographic and I want to have easy access in future; and I would love to add you infographic submission site too so this becomes a collection source for others to use (we added two more already). If you have a site to add, please leave the URL and a description in the comments. We will move it onto the list after approving it.
Unlike other sites that collect and share informative, visually stunning graphics, Infographics Showcase charges a fee for a guaranteed submissions. In exchange, you will get 2 lifetime links and a original written review. Their submission page includes a link to a check out page. You also get a Facebook mention and a twitter post to your blog post on InfographicsShowcase.com.
Cool Infographics collects, as the name suggests, dazzling, fun, interesting and excellent information graphics. Note that it’s not a hosting website, but a sharing site. The website owner picks out images that are cool enough to make the cut. Here’s a link to the contact page where you can send your submissions.
Vizual Archive showcases the latest infographics; each post includes a unique intro and is shared on their social media accounts. Submissions cost $35, but discounted packages are available to agencies and sites that publish many infographics. Submit your infographic via their submission page.
This is a community of people dedicated to sharing graphical information. Social issues, the latest news and all kinds of activities are depicted here through data and design. Create an account to submit your stuff. Visualizing.org accepts images, videos, standalone HTML files, SWF files, Java files and PDFs.
Here is where you can submit, reference and enjoy information graphics. Just sign up to get an account and you can start submitting. A great thing about Visual.ly is that your profile can serve as your online portfolio, making the site ideal for designers and publishers.
Reddit has a specific subreddit dedicated to infographics. The social news website reached 100,000 visitors at one point in January and 200,000 in August (due to U.S. President Obama’s Ask Me Anything session), and it’s the 121st most visited site according to Alexa. What’s more, Reddit is slowly taking over Digg. The online bulletin board is a website to be reckoned with if you’re in web promotion. To submit, all you need is an account. Once you’re registered and logged in, just click on “Submit a link” to send links to your graphics. If you’re submitting from a subreddit, scroll down to get to the submit button.
For most users, Tumblr is for fun, laughs, entertainment and slaking Internet addiction. To date, 71.6 million posts are created everyday, and there are now more than 69.4 million blogs and over 29.8 billion total posts on the site. That’s seriously big stuff. Submitting pictorial representations is easy. You can either make your own Tumblr blog, or submit to blogs that collect infographics, like this one. Datavis.tumblr.com combines data with eye candy graphs, charts, diagrams and maps.
Data Visualization is a vast resource of information and news displayed in the form of visuals. Datavis.tumblr.com is actually organized by Data Visualization. The infographic sharing site aims to deliver research findings, self-initiated studies, and even opinions. An online submission form is available on the site and doesn’t require you to log in. You can also send your projects simply by hitting them up on Twitter via @datavis.
Infographic Site describes a good infographic as an image that tells a story through data. They aim to educate people in an “aesthetically pleasing way”. Fill out a form in the site to send in your work. If you don’t have a work yet, you can send a description of your project so Infographic Site can see if it fits their criteria.
Infographr has visualizations for different kinds of data, from the importance of breakfast to the state of social media to birth control general info. The knowledge they impart is simplified and easy to understand. To submit, simply go to the Submit tab.
Authored by Killer Infographics, this site has a homepage that’s styled in an innovative, gallery-type layout. Their collection is filled with statistical and historical information as well as pieces of trivia. Hand over your infographic by filling out a form, which can be found here.
What makes this site unique is that aside from accepting submissions, it also provides a list of websites for distributing information graphics (much like our list here). This is a commercial site, and charges $100 for submissions and getting two links. Once your image is approved, it will also appear on the site’s Twitter and Facebook accounts. Click here for the submission page.
The site is made of a group of programmers and designers who enjoy fun, valuable infographics. Their pictorial presentations are informative and creative, and they also accept submissions, which may be free or paid. Infographics Archive can guarantee that paid submissions will be posted. There are different packages to choose from if you go for guaranteed submissions. Check out their online submission form here.
Showcasing a collection of inspiring and intriguing data visualizations, Style and Flow is a visual delight. Submitting is easy — just complete their form.
Daily Infographic creates pictorial illustrations of data, collects from everywhere on the Internet, and accepts submissions. They make sure to publish only stunning, information-filled graphics. If you want your graphics featured on the site, here is where to go.
Each of the posts are linked to the original source/webpage of the infographics, so when visitors click on a post, they’re automatically redirected to your site. The diagrams and charts here look simplified. Click here for the Submission page and follow the instructions.
InfographicPost’s gallery of information visuals brings creatively crafted statistical images to the Web. The site is updated every week and all industries are welcome to submit. Here are instructions for submissions.
Brilliantly designed infographics are arranged into categories, and you can submit PDFs, images and videos. Love Infographics also offers graphic design services for anyone who needs data visualizations. The best thing about them is that they provide a no obligation quote and offer advice even if you don’t proceed with getting their services. You must register and log in first before sending your work.
Here is a blog that can easily be a favorite among infographic fans and SEOs. Illustrations about any subject from any company and country are welcome. Submission is free and you don’t have to log in. Here is where to submit.
This infographic repository and blog has some topics that you might not find in other infographic sites. It has information related to online dating and celebrity gossip aside from topics on business, technology, science and lifestyle. Also, there are humorous posts that may not be 100% factual. Click here for the site’s contact page.
Pure Infographics is a place where graphic visualizations are stored, shared, enjoyed and used as reference. The site continues to gather well-designed, interesting and innovative projects. There’s a $40 charge for every submission. If your post gets approved, it will appear both on the site and its Twitter account. Submit here.
A blog dedicated to data visualizations, the site accepts infographics about different topics. The people behind the blog also offer marketing and graphic design services. There are instructions on the submission page you must follow to send in your images.
The site focuses on both pictorial and video infographics. Video Infographic also offers video infographic services. The images vary in complexity, design and topic. Submitting is easy and free. Just go here.
Video and graphical infographics are both features on this blog, which claims to have the best infographics in the world. Indeed, its informational pictures are quite astounding and you can learn a lot from them. Sending them your projects is easy — just drop them a line or two here.
Daily Statistic makes sure to link to the original creators. Sharing the images to social networks is easy because the site includes social media buttons at the bottom of each post. To see your pictorial presentations on the website, submit through here.
Infographic Love has a Pinterest-like layout. It features some of the most creative infographics of the SEO, online marketing and tech niches, and it includes a wide range of categories. You have to pay a review fee of $40 before your submission gets approved. Here is where to go for submissions.
Styled like a news website, Infographicas is packed with data visualizations about tech, gadgets, business, business, politics and health among other subjects. Designers, marketers and agencies are welcome to send their creations. You can choose either free or paid submissions, although your post may take up to a month to be published if you choose the free service. The paid offerings have a price range of $30-100. The request form can be found here.
Unlike other sites that collect and share informative, visually stunning graphics, Infographics Showcase charges a fee of $100 for submissions. In exchange, you will get 2 lifetime links. Their submission page includes a link to a check out page.
Allows one link with the submission of your infographic. A decent Alexa ranking (under 200K) make it a worthwhile site to submit to and many of the infographics have social media votes, making us think this site is visited often.
Don’t let the .co fool you. This infographic site is for real. It is a new site (2/2013) but appears to have a head of steam and writes unique content with all its posts. Free submissions.
Add your infographic site to the comments for possible inclusion on this list of infographic sites that accept submission. Email us at firstname.lastname@example.org.
The use of information graphics or infographics is gaining more and more appeal as an online communication tool. The idea revolves around using a visual or graphic representation of data or information. In the technology driven world we live in, businesses are looking for more and better ways of being noticed. Because infographics utilize writing, pictures, design, and even analysis they can more easily communicate ideas that might be difficult or complex in a format that more people can connect with.
Multi-media Combinations Can Simplify Communication
By combining graphics with your information, you may be able to simplify the communication of your ideas to the general public. When information is conveyed in a multitude of ways, including text, sound, pictures, moving images, and so forth it can grab one’s attention. If items move into the viewing area from different directions it forces the viewer to pay stronger attention because they never know which direction something will come from. In other words you are keeping your viewer engaged, which is the key to understanding.
Humans Are Highly Visual
High quality text content is still very critical in today’s world; however, pictures or graphics have always been an attention getter. From the youngest age people seem to be drawn to pictures. This is why a child’s first book is a picture book. Adults also notice pictures and graphics more quickly than they notice words. In fact, only about 10% of the information most people encounter on a daily basis is in textual format, with the rest being in image form. Making your website highly appealing visually allows you to utilize the form of communication that most people are drawn to.
With everything moving at the high speeds of today’s world, getting people to stop and pay attention is critical. Your want your message to be appealing and effective. Part of the problem is the number of distractions that are bombarding your potential customers; you need to be able to hold onto their attention. Attention spans seem to have become shorter as well, so keeping your message engaging is highly important if you want people to get the entire message. Using captivating designs and clever use of color can enhance the experience and help to retain attention.
Simple Explanations of Complex Ideas
Particularly when data is technical or deep, presenting it in the form of text can be problematic. It may take paragraphs or even pages of text to go over all the details. Presenting the data in a shortened form using infographics may be a better option. This is a way to combine pictures, animation, text and even voice-overs to help get your idea over to the public in a much more palatable format. The basic idea is show and tell – people can often understand things better when both words and pictures or images are being used.
When statistical data is being presented, using infographics can help to improve the understanding of the information. Using text with facts and figures, graphs, and other visual aids can improve the person’s ability to understand the data. Long lines of figures or data in a paragraph of text can be more challenging to wade through and get a clear vision of what is being presented.
Points to Consider for Infographic Video Creation
Your infographic video should be short so it will maintain its appeal
The video should be interactive and simple. There should be balance between the amount of animation and the message
Know who your target audience is and cater to them
Make your message clear
Present your information like a story so that it entertains as well as informs
Create an engaging script
Video characters should help viewers experience some kind of emotion. This will encourage them to share the message with others
Infographics as a Marketing Tool
In addition to utilizing infographics to enhance your website, they can be used in training and as a marketing tool. When looking for high authority links, you may find that some sites are very willing to include an infographics video on their site and include a link to your website.
As you can see, there is a wide appeal for infographics. Sharing information is easier and snagging attention is easier too. The more learn about infographics, the more likely you will be to incorporate them into your overall marketing strategy.
With so many infographic site you have a large number of quality backlinks that are available if you have a infographic worthy of submission. Some have a cost involved, but many are free.
One of our clients posted a comic we created for them on their blog. While being funny and a nice 5 second distraction for your day, this comic also offers the potential for outside sites to link to them. In other words, this comic and comics in general make great link bait. You may wish to entertain this idea of comedy and SEO for your clients or maybe you already have. We would love to see other examples of comics and link building you have used or you have found being used. Add any good finds to the comments below.
We did something similar when we created the first ever monthly SEO Comic a few years ago.
Here is the Bad to the Bone comic from our client. (Love the comic name.) And here is the comic itself.
The Internet is a really strange environment. No other business model has ever been so contradictory, so hypocritical, so confused. Here’s the problem.
For a website to rank well in any search engine and especially Google it must have links. Although there are many ranking factors at play, links are still key to getting organic traffic. However, the best links according to Google are natural links, that is, when another website chooses to link to your website or their own accord because they like your business. This is considered a “vote” in Google’s PageRank system.
But, if your site is new there is no way for anyone today to find out about it in the search engines. In the past people used to find new websites by searching web directories. Today everyone goes to Google (or one of the other SEs) first. So if you are not in the search index how do you get discovered to then win some natural links? It really is a catch 22 situation. And although Google loves natural links, to get anywhere in the Google you have to build your own links.
Link building is almost considered to be spam. It can be argued that every single link that you personally create with the sole purpose of boosting your site in the search engines is a form of spam. Even if you are contributing to a blog by joining the discussion or writing a guest post, deep down inside you know that you are there to get your links. Is this wrong? Many people think so. Is there an alternative? There are some, but not many.
Google is extremely strict on buying links. If you buy a link on a website just to boost your PageRank then Google will punish you and probably also frown severely on the site that sold you a link. So buying links is not an option as you could get stung and never recover.
So you need a link building strategy of some sort. Really all you can do is accept that from now on every link you get could be treated with mistrust by Google at some future date, because they could change their search algorithms further to reduce the amount of gaming that webmasters and SEOs do. But for now, here is a plan that mostly works, when done right.
First, use some good old fashioned favourites. List your site in all the free directories that are still active and have some good search presence. There a thousands of web directories out there and a vast majority are completely useless, free for all link farms disguised as a web directory, but there are some good ones still. Best way to find a directory that is liked by Google is to search Google. There is no point submitting your website to directories that are not in the Google index, this will do nothing for your SEO efforts.
Blog commenting is another simple link building method. Do not spam. Everyone hates spammers. Go for quality rather than quantity and go for discussion rather than random remarks. So find blogs in your area, or in totally different fields that interest you and join the discussion. Consider your website being linked as an additional extra, not the sole reason for you being there.
Guest blogging is one of the better new ways to build links. Communities such as MyBlogGuest.com bring professional writers, businessmen, bloggers and publishers together. Again, the links are an added bonus, the main reason to guest blog is market yourself and your business to others.
More traditional methods simply involve contacting other websites and asking if they would link. This is very hit and miss, but if you personalise your message you may get lucky. A friendly email praising their site and suggesting how a recent article you wrote would fit in well with their next blog post is one way to ask for a link. Or you could take the route of “please add me to your blogroll”.
Forums are another way to get links. Forum moderators are really hot on spammers these days, so again, like blog commenting, join a community, be a part of it, and then when the time is ripe, share something specific on your site that will add value to the conversation.
If you can get some links using these methods then you will get listed in Google and in time your rankings should increase. Continue to build a high quality site and hopefully people will start to talk about your business and link to you.
Do not forget social media today, this is the next big area and is still evolving. Some SEO pundits believe that in time social media will be as important as traditional links, although the volumes of user interaction will have to be much higher. Maybe 10,000 social media likes will be equal to 1 link on a PR5 website (for example).
Right, now you have a plan, get to work. Happy link building.
Jon Wade writes. He used to dig holes. For a while he moved bits of paper about on desks in some of the worlds biggest financial institutions. But now he writes. Mostly he writes for Shareholders Portal, but also blogs about SEO and Google too, because he finds it interesting and it fills in the time when the markets are a bit slow. SEO is not so much a hobby, more a chore, as there is nothing worse for a writer than having his words go unheard.
Infographics are widely used today and you cannot open a newspaper, turn on a news channel or drive for long without bumping into one. Infographics are used widely online by media savvy businesses looking to build their brand identity and also because they are able to transfer a great deal of information using a graphic – they are much, much more than a simple picture.
We created Infographics Showcase a year ago to help with our clients’ link building and branding needs and it has been a wonderful tool for us. It has also lead to some infographic design work which has been a nice source of income for Big Oak Studios.
The format for an infographic is varied, but there are some common themes; they are very relevant plus how they render up the information to the user is easy to understand plus there is an added bonus of playing to a humorous aspect of the information or context.
Infographics are also widely shared – instead of people sharing a news article or blog post, it is simpler to share the infographic. The propensity to be shared is what makes an infographic such an excellent tool for SEO – not only are they highly relevant and easy to understand, but they create a lot of links by being shared or adopted by other users.
Infographics lend themselves to almost any situation; if you have even the most convoluted business model or idea, you can convey the fundamental features and benefits effectively using an infographic. An online storage company, Mozy.com, had a problem in getting people to understand how much data storage was provided by a petabyte. Many users are familiar with a gigabyte, but they do this by equating what a gigabit of data actually represents – for those downloading video, a gigabyte is a couple of episodes of a favorite TV show, or 300 to 350 songs on an iPod. The problem is consumers don’t have a conception of a terabyte (1024 GB), and the idea of a petabyte (1024 TB) is beyond any day-to-day equative understanding. How much data is represented by a petabyte falls into focus when you are told that it equals the information stored in 20 million 4-drawer filing cabinets though.
Infographics do take a lot of time to design because the different strands of information need to be drawn together. The designer needs to have a good view of the “big picture” and be able to handle large amounts of information as well as understand how the target audience is looking at the world. Companies using infographics tend to start off with small examples and work up from there; there is a degree of trial and error to find the right format, the right level of information to pitch at readers and the overall impact and feedback they generate for the business. You should not lose sight of the fact you are using an infographic for a specific set of business reasons – link backs, sharing of information, delivering relevant information to increase consumer awareness of you and your products/services or indeed, sales conversions.
A new site has been launched to help online businesses build backlinks, save and share social bookmarks, and increase website traffic.
StumbleThis.net is a new social bookmarking website designed to provide business owners with a place to save and share their favorite web links. Joining the StumbleThis.net community of authors will allow you to take advantage of all of the following fantastic features:
Submit your own stories
Vote on stories that interest you
Join and create interest groups
Share stories with groups and friends
Save stories to your personal profile
View your voting and comment activity from your profile
Joining StumbleThis.net is absolutely free of charge and so is uploading articles to the site. As a matter of fact, there are no fees of any kind for using the site. So, do yourself a favor and check them out today…
Article writing. for SEO and better Internet marketing, is one of the major promotional tools for getting your website known to search engines, to the world wide web community and to your target audience. There are a number of reasons why this is the case and we shall be going into some of them, but the key point to take away from this piece is that good article writing is the cost-effective cornerstone of website promotion.
You also should understand that articles need to be relevant, well-written and provide real help and advice for readers if they, and by extension you, are to be taken seriously and for the strategy to work properly, i.e. gaining SEO benefits.
Credibility and the “Expert” Reputation
A major issue in generating sales through the web is credibility; many websites have a credibility issue simply because they are on the web, and this is more acute if they have no real world presence. By writing on your area of expertise and in particular, by providing insight and advice on how to tackle customer problems, you are building a reputation as being a “trusted” source of information. As human beings, we are prone to believe what is written more than what is said – we believe what is typed more than what is handwritten, and most of all, we read what is published either as a newspapers piece or as a book, most of all.
Article writing taps into this human belief very effectively and is powerful persuader, providing your articles are well-written, relevant and actually provide constructive help and advice. Writing articles will quickly give you “expert” status and the credibility which goes with that title.
Articles are an excellent source for generating backlinks to your website or blog. If you write articles which are truly original and relevant, ideally providing some unique insight into an issue or problem which readers are likely to have, then you will find it is rapidly adopted by other web sites and blog commentaries with backlinks to your website.
While you control the quality of the article, you have little control over who reads it – if your article is read by a major web site, such as Twitter, Google or Amazon, then chances are that if they like what you have to say they will publish it on their own site, with a backlink to you – how much is such a link worth to you? Clearly a great deal, but if you simply knocked on their door and asked for a link to begin with, you’re probably going to be ignored!
Effective Keyword Strategy & Control
Keywords and key phrases form the fulcrum around which SEO strategies revolve; by identifying and optimizing on specific sets of keywords, you can improve your search engine rankings and with that comes a flood of traffic. More traffic means more conversions and more sales.
Articles allow you to integrate keywords into a broader campaign to get your site noticed by both human surfers and the search engines. At the same time, you control what is written and where it is distributed to so you can manipulate keywords to best suit your online marketing strategies. By writing a range of articles focusing on different sets of keywords, you get a broader level of penetration into the consciousness of readers and search engines as well as developing more backlinks to your main website.
By submitting articles to established article directories you also increase the level of traffic and awareness of your website which in turn, will further improve your rankings with the search engines.
Readers want good content – content which is engaging and either intrigues and interests them or provides solid help and advice on issues they may have. “Puff” pieces do not amount to much in SEO terms; you should focus on substance because this will have greater impact, be more widely read and more likely to return your investment to you. Articles are not simply about stuffing keywords into some text in the hope this will fool the search engines, your articles need to be written in a professional style so they make sense to human readers and not simply the search engine spiders.
Stay on topic, write in good English and write with passion and flair – this way you will engage readers and keep them coming back for more.
If you spend more than twenty minutes on any of the large webmaster forums, you are likely to find a lot of posts and threads related to link building since this is a great way to improve a site’s search engine placement. Of course, link building is only one part of a successful SEO strategy, but typically gaining a lot of quality backlinks doesn’t cost a penny and requires only time and perseverance.
How can you build backlinks and increase your website traffic for free?
Write an e-book: believe it or not, you don’t have to be a professional writer in order to write a quality e-book that other people would find informative and useful. Almost everyone is an expert in one field or another: find a topic that you know about and that you are passionate about, find what most people want to know about this topic, take the time to do some research, and finally put together an e-book. Make sure that you link to your main site or a few of its pages from within the text and as long as your e-book is of good value, you will soon discover other people linking to your site from their own blogs or forums. You may also submit your eBook to sites like clickbank. That way you do not only increase income potential, but the affiliates will also have to link to your site when they direct their traffic to your money page. This will, of course, strengthen your website in the search engines resulting in even more traffic and customers.
Write articles and submit them to the article directories: there must be thousands of article directories out there that will gladly publish your well-written articles. It is up to you to narrow down the list to a manageable size, then write articles, submit them, and use this as part of your link building and SEO long-term strategy. The top article directories also rank very well on the search engines and if one of your articles starts receiving good amount of search engine traffic, at least some of the people that read it are likely to visit your site as well. Most internet marketers know about do-follow article directories like ezinearticles, articlesbase and isnare which are among the best article sites out there, but too few publish their content on Buzzle. In my experience Buzzle and ezinearticles are the two strongest article directories in terms of ranking the best in Google.
Offer quality content on your own website: the majority of people are getting online when they need to search for information, for a product to buy, or to entertain themselves. No matter what your site is all about, quality content is likely to keep people coming back, but is also a great way of link building: if you have a computer-related blog, write detailed and up-to date article on anti-virus protection, include a few links to the best anti-virus protection software, and you are likely to get dozens if not hundreds of links from various computer forums, blogs, and websites. Search engines are becoming smarter and smarter and if you browse the net you will probably notice that sites with good quality content rank better in the SERPs. As an example there are thousands of article directories on the net, but those that rank the best, like Ezinearticles and Buzzle, are those with the highest quality criteria. Those sites will manually approve your content and proper English is a requirement.
Submit your website link to directories and social bookmarking sites: you might hear people saying that this is an outdated link building technique, but they are wrong. Of course, the search engines give less weight to such links compared to a few years ago, but this is still an easy way of getting quality links and getting direct traffic as well. Don’t get lured by the services that offer sending your link to thousands of directories for just a few dollars: out of these thousands of directories, only a few dozen are actually worth submitting to and you can easily create your own list. Here are a few quality social bookmarking sites I use: stumbleupon.com, digg.com, propeller.com, del.icio.us, reddit.com, folkd.com, diigo.com, mixx.com and newsvine.com.
RSS feed directories: Although utilized by many link builders, it is not commonly known that submitting your site to RSS feed directories is an actual link building technique. Submitting your site to those will indeed help your new post get noticed by the search engines, but many of them actually creates a valid back link too. Sites like feedage.com, rssmountain.com and feedagg.com are high page rank sites willing to link directly to your site.
Link building, however, is more than just knowing how and where to build links it is also important to actually do it the right way. Timing is the keyword. You need links from a variety of sites like directories, blogs, social bookmarking, article sites etc. otherwise big G will regard your efforts as manipulation of SERPs. What I usually do is to build links slow but steady starting with a few social bookmarkings, then a few link directories. Do never use any software to make your job an easier task. Google will know if you have been using software like Onlywire.com. You WILL need to write unique title and descriptions for all your social bookmarks and link directories. If you use blog commenting make sure that the blogs are relevant. The next step is to create blogs and publish articles together with press releases. This technique has the greatest effects if used long term. Do not suddenly stop creating blog / web 2.0 networks, it will seem suspicious in the eyes of Google. Instead slow down your activity for a while before quitting. Here are some do-follow web 2.0 sites I use with high page rank: WordPress.com, Weebly.com, Squidoo.com, Hubpages.com, Blogger.com, Livejournal.com, Vox.com, Quizilla.com and Blinkweb.com. I have also found Yola.com sites to rank pretty well.
SEO strategies change constantly, but this shouldn’t discourage you from looking for new and better ways to build true backlinks to your site and it is almost certain that persistence and hard work will pay off sooner or later.
Link building is something a lot of people struggle to do effectively. The problem isn’t always knowing how to build links, it’s sticking to a couple of tactics and ensuring they yield results before moving onto the next one. In this post I am going to discuss to one tactic you can implement straight away using Google Alerts & RSS Feeds.
1. Building Ideas
One of the biggest mistakes people make is treating link building as a numbers game. They build a bunch of links and never think about them again. You should treat every piece of content as a sales piece for the site you are promoting. The content should be topical and relevant to the industry you are in. It should be themed around popular subjects.. To get ideas for your content, build your own RSS Feeds as follows:
You can enter keywords in search.twitter.com and build a social feed for them. If you use RT “keyword”, it will tell you what people are retweeting. The feed is available at the top right hand corner.
b. Digg / Delicious / PopURLS
These 3 sites are not only great sources of information, but can be used to highlight popular content around your target keyword. All of them allow you to search on a particular keyword and sign up to that RSS feed. Again this will allow you to quickly scan through content and see what is being marked as popular.
2. Stalking Article Writers
Once you have decided on your content from step one, do some investigating on where this kind of content gets picked up. Go to Ezine Articles and find a similar article. Click into it and check right down the bottom for “Most Published EzineArticles in the <Selected Category>”. Select a couple of those article titles and punch into Google [intitle:”<Article Title>”]. This will build you a list of sites (link targets) that accept content you are going to write and also popular writers in your market. For each writer you deem the most popular (you guessed it), sign up to their RSS Feed on Ezine.
3. Tracking Your Links
You should now have produced a batch of content that is already been picked up my 3rd party sites in your market. What most people do wrong at this point is seed the content and then forget about it. This is where Google Alerts come in. Create an alert for every piece of content you seed out. Simply track the article title (in quotes). Within your Google Alerts, set these as “Feed” and pull them into a folder named for the keyword you are targeting. The default for these is “Email”
Now you have a bunch of great articles out in the wild being picked up by 3rd party sites. Each time an article is picked up, review the site and offer more unique content if it’s worth getting a better link from them.
This is just one easy tactic you can implement straight way using RSS Feeds + Google Alerts. There are literally dozens of like these.
Our latest Ranked Hard, SEO Comic, is up for viewing. It deals with the concept of link buying and Google’s sporadic approach at curtailing the purchase of link. Take a look at Crazy Eddie’s Link Emporium.
Here is an excerpt from my post under the comic. Please visit and read the entire rant on link buying.
If you would listen to Google, and why wouldn’t you, you would be led to believe that they are against link buying and don’t reward sites who do buy links. In fact, they will penalize sites that do buy links. Don’t believe me? Read Google’s engineer Matt Cutt’s own words on buying and selling links. They even provide a handy dandy form to report paid links. Find a site selling links? Report them. Find a competitor buying links? Report them. Then, your site, which is honestly gathering links, should rise to the top of the rankings. Right?
Wrong. Oh, so very wrong.
Google has been caught selling linksmore than once. So they understand the temptation and financial rewards of selling a link. But the rewards can be much greater when buying a link: higher search rankings, more customers, more sales and more profits. But if link buying is really being stamped out by the big G, then why, oh why, are so many people doing it and dominating the search rankings?
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