Top 10 Things the Internet Revolutionized

Whether you believe the internet is a societal blessing or a bane, it unquestionably makes tasks quicker and therefore more convenient.  The dawn of the Digital Age put communication and information at our fingertips, literally and figuratively.  It changed what we think about, care about, and know about.  The following is a list of the top ten features of modern life most dramatically impacted by the web. 10.  Banking The internet revolutionized how the world handles money– mainly by handling less hard currency.  Paperless billing and virtual payments instantly transfer funds, rendering hardcopy statements and checks near obsolete.  Person-to-person payments allow individuals to get and give money with just an email address or a telephone number.  Should you happen to receive a hardcopy check, you can now scan and deposit it instantly. The shift to online banking means fewer trips to local branches which are dwindling in number due to their costly overhead.  New, primarily web-based institutions are transitioning to a reliance on ATMs which quell what remains of the need for hard cash.  While this may all seem rather Orwellian, more banks competing at a reduced cost should theoretically translate to better interest rates. 9.  Celebrity While an internet sensation’s fame is typically fleeting, the web paved a new, nontraditional path to glory– the viral video.  YouTube allows the average Joe to become famous with just a camera and a few keystrokes.  Established stars also have a new venue to increase exposure and bloggers can be read worldwide. Causes also gain quick popularity on the internet.  Passing along social media pipelines from one set of friends to another,...

My Interview on Online Marketing at Reputation.com

I was fortunate enough to be asked for an interview by Reputation.com. I assume this was either due to some clerical error or possibly some under the table bribery I knew nothing about. In any case, if you care to read my thoughts about online marketing then you can click here to do so. Here are some snippets in case you want to decide if clicking the link is really worth your while. What do I think about the future of SEO? The future at this point for SEO is to move forward with a light touch. Don’t do SEO, but market your business like the search engines aren’t there. Of course, quality content and great product/service are the heart of any good online campaign, but link building is still important. But the links you build should meet one of two criteria: The link should prove you are in the industry you are or you are located where you say you are. Meaning, links should support the idea of what your company does. If you sell dog treats, you should connecting with sites about dogs. If your offices are in Richmond, Va., then you should have links from local sites. Search engines pick up on these clues– industry and location. What are the smartest things a company can do to help boost its web performance and rankings? Make sure every page on your site has an HTML title that explains what is on the page. Make your titles descriptive. Blog, blog, blog — but blog about relative topics. If you sell dog treats, write about what treats are healthiest....

Google Doodle Pays Tribute to Little Nemo

I feel like this Google Doodle which is a tribute to the comic strip Little Nemo is their best yet. Kudos to the Google creative team for creating this wonderful illustration and animation. Here is a screen shot of the full image, after the animation, which is still beautiful. I also found a video of Little Nemo just in case you have never heard of the little guy. Click the image for a full-size...

Comics Make Great Link Bait

One of our clients posted a comic we created for them on their blog. While being funny and a nice 5 second distraction for your day, this comic also offers the potential for outside sites to link to them. In other words, this comic and comics in general make great link bait. You may wish to entertain this idea of comedy and SEO for your clients or maybe you already have. We would love to see other examples of comics and link building you have used or you have found being used. Add any good finds to the comments below. We did something similar when we created the first ever monthly SEO Comic a few years ago. Here is the Bad to the Bone comic from our client. (Love the comic name.) And here is the comic...

Google Guy Debuts in SEO Comic

In case you don’t follow our SEO comic, Ranked Hard, here is a reminder to head on over to the site. It has new design and more importantly a new comic. If you haven’t read any of the previous SEO comics get ready for a treat. We take a look at the comical side of the SEO industry and poke a little fun as well as give a little criticism at the crazy world of search engine optimization. Give us some feedback on your favorites and let us know if there are any topics or taboos you would like satirized by the Ranked Hard (mythical) staff. Here is a glimpse of our latest comic, introducing our superhero, Google Guy who fights for Internet City against Black Hat! Click here to read the rest of the comic and find out who...

What Makes a Good SEO Client

What Makes a Good SEO Client? This is the flip side of the question many clients have to answer, “What makes a good SEO company to do business with?”, however; successful implementation of any SEO strategy is based on a partnership between SEO Company and client.  Not only do you need a good SEO consultant but also a good SEO client, so what qualities should you see in such a good SEO client? Trust in the SEO Company and their SEO Advice Clients who have embarked on an ecommerce strategy have already recognized the potential of the web for their business.  There is much that is different from the real world, however some basic precepts are the same no matter who you are or what you are doing.  Trust is one of them, and after selecting an SEO partner the client must be able to trust what the SEO practitioner is advising and helping the client to implement for their web strategy. Availability and Responsiveness A good SEO client is responsive to requests and performs their part in maintaining good lines of open communication, not only between the principal or senior management, but also the webmaster or whoever is responsible for implementing content and coding changes on the website. Being available by email or telephone is symptomatic of a good partnership, which is essential when changes need to be made quickly to react to the web developments and search engine algorithm changes. Questioning and Understanding A good SEO client values the experience and expertise a good SEO practitioner brings to the business mix, however it is important the client...