SEO Rockstars

When you think of basketball, you think of Michael Jordan. When you think of golf, you think of Tiger Woods. When you think of swimming, you think of Michael Phelps. These people have elevated themselves, and what they do, to the next level — they are the rockstars. How about in SEO? Are there any SEO rockstars? If so, do these rockstars help the industry like Phelps has helped swimming? The Trend-Setting SEO Rockstar: Aaron Wall When you pop SEO into Google, what do you get? Some Wikipedia entries (naturally), a .org for the Sponsors for Educational Opportunity, but one of the entries that catches your eye is probably “Learn. Rank. Dominate.: SEO Book.com.” Learn, rank and dominate? Sign me up; if I put SEO in Google, I’m certainly not looking for Sponsors for Educational Opportunity — I want to learn about Search Engine Optimization! Such is the star power of Aaron Wall. He, quite literally, wrote the book on SEO — “SEO Book,” which first debuted in 2003. He started very simply with Search-Marketing.info, but quickly learned his trade by trolling through forums, writing articles and eventually setting up his new site, SEObook.com, writing his SEO book and then tirelessly marketing it. Wall has grown his newest site to a massive scale. He is a sought-after speaker at almost every SEM and SEO conference and everywhere he goes in the SEO world, people follow what he says. The Community Mastermind SEO Rockstar: Rand Fishkin Once you start worshiping at the alter of Wall’s “SEO Book,” you eventually realize another great SEO resource exists: SEOmoz.org. People can learn volumes...

August SEO Comic Hits the Streets

The August edition of our SEO comic, Ranked Hard, Your Link Here, is available for public consumption. This month’s comic sends up link purchasing. View the comic in all of its glory here Be sure to have a look at Ranked Hard’s rave reviews and find out why people have called it a “very funny comic.”  If you have an idea for a Ranked Hard comic you’d like to see put into action, shoot us a line at contact [at] bigoakinc.com.  We won’t bite.  Well, Roosevelt Jones might, but that’s a story for another...

Is Cuil the Internet startup Joke of the Year?

Every Internet startup company deserves a chance to prove itself. Unless, of course, that startup comes out of the gate and immediately starts making bombastic claims like “We’re better than Google” and “we index more of the web then they do.” Then an examiner has every right to shove that startup under a microscope and pull out its insides. But, in Cuil’s case, you don’t need to pick apart its internal organs to uncover its deficiencies. In fact, all you have to do is a simple long tail search, like “how to train a cat.” So, what’s wrong with this picture? Well, for starters, if Cuil has 120 billion pages indexed, then why is it only displaying about three thousand for this keyword, which is roughly 29 million less than what Google shows. Secondly, why are there two pictures of dogs on the page? I recall searching for cats. Thirdly, why is there a Tropicana can on the page? I could go on, but I’ll stop in the interest of time. Now, I don’t wish Cuil to fail. Quite the contrary, I think any competition in the search space is desirable. But, sadly, I think Cuil may end up going down in history as one of the most “borked” Internet startup companies of all time. Venture capitalists gave 33 million to a search engine that couldn’t even handle long tail searches on its launch date. Seriously? Have we entered the twilight zone? Ever heard of a soft opening, Cuil? If their algorithm was truly going to be as underdeveloped as it was on its launch date, they should have...

Why I Don’t Like Sphinn

This is perfect example of why I don’t use Sphinn anymore. And yes, I realize the irony of writing that statement and then posting a screen shot of Sphinn. I was curious to see if a comic we wrote (which has a gravestone with Sphinn on it) had been “sphunn”. I scrolled down the front page and saw the following item had been sphunn 44 times. Unbelievable. What is so amazing about this story? Well, nothing. I apologize to Lisa Barone, I’m sure she is an excellent person and I wish her a happy birthday, but is this really worthy of going “hot” on Sphinn? Is this the Internet Marketing information we crave? From their own “What’s Sphinn?” page: Sphinn is a social site for search and interactive marketers. It’s designed to allow you to share and discover news stories, read and take part in discussions, discover events of interest and network with others. Does this story fit that ideal? I firmly believe the top sphunn stories are usually made so by a group of people mutually sphinning their own stories and I have seen many sphunn stories like this, both frivolous and unrelated to the cause that Sphinn is supposed to have. It feels like a gated community where only members are allowed to achieve success. This is exactly why I stopped supporting Sphinn a few months ago and removed the Sphinn buttons from this blog. Too many stories making the hot list that shouldn’t be there. Do we need anymore proof that the Sphinn site has little value and is really a marketing tool for a select...

July Comic for Ranked Hard

Our newest SEO Comic, which pokes fun at Jason Calacanis is live. You can read “Jason Calacanis – SEO Has No Future.” Not sure who Jason Calacanis is? If you are in the SEO industry you would probably have some interest. You can read about him at Wikipedia, of course and you can check out his very opinionated blog as well. Suffice to say Mr. Calacanis doesn’t have a high regard for SEO and that is the crux of this month’s issue of Ranked Hard. Enjoy and please make comments on the comic. We love...

Ranked Hard, SEO Comic – June 2008

Our latest SEO Comic, Ranked Hard, deals with the delicate subject matter of PPC (pay-per-click) advertising. Read “The Real Reason Your Site Dropped in Google” and leave your thoughts about this tricky issue in the comments area. And for all the conspiracy theorist out there let me make a statement, saying definitively, that we do not believe Google changes the ranking’s of any web site based on whether or not you use Google’s...