Taking Advantage of Infographic Appeal

The use of information graphics or infographics is gaining more and more appeal as an online communication tool.  The idea revolves around using a visual or graphic representation of data or information.  In the technology driven world we live in, businesses are looking for more and better ways of being noticed.  Because infographics utilize writing, pictures, design, and even analysis they can more easily communicate ideas that might be difficult or complex in a format that more people can connect with. Multi-media Combinations Can Simplify Communication By combining graphics with your information, you may be able to simplify the communication of your ideas to the general public.  When information is conveyed in a multitude of ways, including text, sound, pictures, moving images, and so forth it can grab one’s attention.  If items move into the viewing area from different directions it forces the viewer to pay stronger attention because they never know which direction something will come from.  In other words you are keeping your viewer engaged, which is the key to understanding. Humans Are Highly Visual High quality text content is still very critical in today’s world; however, pictures or graphics have always been an attention getter.  From the youngest age people seem to be drawn to pictures.  This is why a child’s first book is a picture book.  Adults also notice pictures and graphics more quickly than they notice words.  In fact, only about 10% of the information most people encounter on a daily basis is in textual format, with the rest being in image form.  Making your website highly appealing visually allows you to utilize the...

SEO Can Make Or Break Your Business

Nothing new in this post if you are a veteran of the SEO game and were involved in the Google wars of 2012 (namely Penguin and Panda). But if you are new to the game and wondering if SEO is a worthwhile investment of time and money, here are some things to consider. If you feel like you are ready to take the plunge and see how search optimization can help your business succeed, give us a call at BigOakInc.com, 804-741-6776 or email us at contact@bigoakinc.com. If there was one thing that could increase your profits if done correctly or that could drop your online business off the map if done wrong, wouldn’t you want to know what it is?  Search Engine Optimization, or SEO, is one of the most important things businesses can do to boost their online visibility.  Many people have worked with SEO, but with the Panda and Penguin updates by Google, it is more important than ever that it is done correctly.  If SEO does not meet the criteria of the search engines, your site can be penalized. Increase Traffic to Your Site One of the biggest reasons to use SEO is so that you can increase the volume of traffic that comes to your website.  You want people who type in keywords that relate to your business to see your company’s website pop up in the search results. If your site is not within the first couple of pages, most people will not keep searching to find you.  SEO is the process of improving your search engine rankings so that your company will move...

Comics Make Great Link Bait

One of our clients posted a comic we created for them on their blog. While being funny and a nice 5 second distraction for your day, this comic also offers the potential for outside sites to link to them. In other words, this comic and comics in general make great link bait. You may wish to entertain this idea of comedy and SEO for your clients or maybe you already have. We would love to see other examples of comics and link building you have used or you have found being used. Add any good finds to the comments below. We did something similar when we created the first ever monthly SEO Comic a few years ago. Here is the Bad to the Bone comic from our client. (Love the comic name.) And here is the comic...

Top 10 Best Ways to Protect Your Identity Online

When the internet first became popular, many counseled against shopping online because they believe it would lead to identify theft. While this was certainly true and remains true to this day, there are more ways for a person’s identity to be stolen online then simply providing credit card numbers to fraudulent sites. From time to time, there may be a security breach and hackers are able to get their hands on a list of credit card numbers, but cyber security has improved tremendously, making top consumer sites practically impenetrable. However, identity theft can still happen if a person isn’t careful. 1. Don’t use the same password on every site, especially for email. Nowadays, people use their email for everything. They receive bills and pay bills electronically and their email is the portal for everything. A person can’t sign up for anything without it leading back to their email. While email servers, such as Google and Yahoo, pay a ton of money to prevent hackers from being able to access email accounts, smaller sites do not. Smaller sites, such as forums, are easily hacked, and if individuals are using the same password on small sites as they are for the important sites, they can end up having their identity stolen. Once someone has access to an email account, they have access to everything. Think about it. How does someone request a new password if they’ve ‘forgotten’ it? It is sent to their email. 2. Read before agreeing. Often times, sites will have boxes that can be checked that prevent them from sharing personal information. Be sure to only fill out...

Virally delectable blogs: Your way to blogger hall of fame

Writing blogs is an art and you must be focused on turning out blog posts which are very interesting to read and have content to catch the attention of the reader. When you are writing a blog you should totally concentrate on that one and do not let your mind wander away to something else. Remember that if you are a good blog writer then people will be actually waiting for your next blog post. So the onus lies on you to write something that will satisfy your blog fans. You must aim to produce the best blog of your life each time you sit down to write something. This will ensure quality write ups and you will be known as an awesome blogger. What does your audience want? Everyone has a habit of reading two or more articles and reproduce the same matter in different words. No wonder, people are fed up with such time wasting blog posts. To be a successful blogger you must go the extra distance and do some extensive research. You should give information which is entirely new and the audience has never come across before. Extensive background research When you are doing background research for an article, try to include that information which prompted even you to say ‘wow’. Your readers will also appreciate if you write unique posts. Most of the posts by average bloggers do not have enough ‘wow’ material and this disappoints the readers. You need to incorporate good materials so that the readers stick with your blog posts. It is always a good idea to attach a video or...

What Does Direct Traffic Mean in Google Analytics?

Since I’ve been looking this up for my own reaons, I thought I would share my findings. Direct Traffic means of course that there’s NO referrer when the visitor came to the site. This could be because someone: typed in the URL directly in their browser used a bookmark in their browser clicked a link from an email  with a non-web-based email client (like Outlook) clicked a link in a document (PDF, Word) clicked a link from within a secure site (https://) used a mobile app (which could come from twitter, stumbleupon, email, etc.) some JavaScript redirect links may not set a referrer some corporate intranets may strip out referrers if the user has browser plug-ins to mask their referrer some banner/PPC campaigns may not pass a referrer correctly The IE browser can sometimes be problematic & not send a referrer under certain conditions   Has anyone heard of any other reasons traffic would be identified as direct traffic in Google...