Seo Predictions for 2010

SEO Predictions for 2010 Another year of search engine madness is about to come to a close. In 2009 we have seen the Google search engine display many variances and ranking fluctuations. So before we put on the swami cap and bring out Nostradamus SEO quatrains into the light, let’s recap some of the major Google changes and initiatives. In 2009 The Google Search Engine: Put more weight toward the keywords in the domain. In fact, keyword-rich domains could achieve top 10 rankings in less competitive phrases just on the weight of the domain name and a few onsite optimization tweaks. We saw Google increase the visible space for the Adwords Sponsored PPC displays. The money maker for Google is encroaching more and more on the organic search results territory. We saw name branded companies get extra weight in the organic results, not from normal SEO algorithm enhancements and features, but from manual Google manipulation. Searchers’ IP addresses were instrumental in displaying Google Local results for major keyword terms in various 1 box or 4 box positions in the organic search results. Customized Search and IP captured-related searches made search results for the unknown more focused on what you have visited in the past rather then the “true” organic listings. The introduction of Caffeine by Google displayed more real time results from news, Twitter, Facebook and other sources and was displayed in various locations on the organic search results page. There were many other factors that changed in 2009, but the ones above are the most prevalent (in our eyes) and affect the potential customer click through rate. Now...

Sency, a New Way to Search

I was contacted by the founder of Sency, Evan Britton, and he asked if we would take a look at his search engine. I did and found something interesting – real time search results for what is being said about the search term you type in. What is interesting is the fact it pulls in tweets about your subject matter as well as websites. It also gives you the time the search term was last mentioned. I saw times ranging from 1 minute ago to 2 days ago show up on the first page of results. Time will only tell how useful this will be for search marketing and for the general populace. Here is Evan’s “elevator speech” about Sency. What do you think, is it viable? The real time web is hot because users want to know what is happening right now.  Many startups are making an impact in this space,  today, we will discuss what Sency is up to… Sency offers a real time web search engine which is fast and easy to use.  It breaks out results into both what people are saying and what today’s most popular links are.  Sency also shows the source, so that you can see whom is writing the respective message that you are reading. The main differentiator that Sency is bringing to the table is the two widgets it has created.  The content feed for websites (http://sency.com/feed.php) will bring real time results for any keyword that a website or blog wants to stream.  The popular links feed (http://sency.com/linksfeed.php) will allow any website to display today’s most popular links for any...

Optimization of Search Engine Results in Bing

I’ve played around with Bing over the last few days to see what it offers. Most of my evaluation has been of the results page from the user’s point of view. Are the results I’m getting relevant? How would I use the tools on the left side (“refined” results, Related Searches, Search History, etc)? How would I pick which result to click on? As an SEO company, we know it’s important that the client’s site ranks well and that search engine users click through (more traffic + more sales = more revenue which makes our clients happy). Users only have a few pieces of information to help them decide what site to visit when they’re looking at a results page: the title (that is also the link to the page), a short description, and the URL of the page. From what I’ve seen of the results in Bing so far, it looks like the results page is pulling the title tag and meta description, which is pretty standard. However, they’ve added a little something extra to help users decide if this is the site they want before they click. When you hover over a search result, a horizontal line with an orange dot appears on the right. Mouse over the dot and a Preview window opens. In that Preview there is copy from the page, maybe a phone number and/or email address for the site, and sometimes even 5 deep links. So where is this information coming from? It looks as if Bing is pulling the first content on the page and the first links. This isn’t so great...

Google’s Estimating Algorithm

As always you have to take anything from Google with a grain of salt, espeically since most of their ranking algorithms are closely guarded secrets. However you really have to wonder when their estimating algorithm has trouble counting to 17 as illustrated below with screenshot snippets from the first two pages of results I witnessed...

Youtube surpasses Yahoo Search Engine

Youtube.com has more searches than Yahoo! Video search on YouTube accounts for a quarter of all Google search queries in the U.S., according to the latest search engine numbers from comScore. Its monthly qSearch report, which was released on Thursday night, breaks out the number of searches conducted on YouTube. If it were a standalone site, YouTube would be the second largest search engine after Google. More searches are done through YouTube than through Yahoo, which has been the case for the past few months. – From TechCrunch Wow, Yahoo! has certainly fallen from those halcyon days when they ruled the Internet. But this news is really more important because it tells the SEO community that you should not be overlooking the video world of YouTube.com. Big Oak SEO has been stepping up its efforts into the video marketing world and this is a sure sign that it was a good move on our behalf. Are you using the power of video for your product or service? It would be a mistake not to and it is a lot more affordable than you think. And lest you think your videos would only show up if someone is searching on Youtube.com, take a look at the screen shot below. I did a search for cheap wine (don’t ask) and the screen shot shows the last results on page 1 of Google’s search results. Yes, you see two videos from Youtube.com. Wouldn’t it be nice to have your video there if you are a wine seller. I have also seen video results in the #4 position on Google’s search results and...

Twas the night before Google

Twas the night before Google Twas the night before Google when all through the net the users and SEO’s were all upset, Search Wiki, and GMail Themes were rolled out in style Lively was nuked and GOOG sat with a smile. Matt Cutts and the Spam team were out on the prowl, with visions of Black Hatter’s on a moonlight howl. Comments and Blog post were active indeed Tweets and Diggs until some fingers did bleed. Pushing the Chrome, the browser of GOOG Collecting the data of the unknowing newb. Signed into Google for a Search Wiki rating Seeing spammers explode like a round of speed dating. Knowing that Search Results are the victims of Change, Exploring the options and manipulating the range. There is a way to succeed with out a Adwords Budget Social Book Mark Me Please for a Link Back, Nudge (it)! Webmaster tools now showing me data, my info is delayed come, back Later. The Capcha’s not working on Signups for things, Google Local Maps verification not giving me rings. Twas the Night before Google and Tool Bar Page Rank still not Updated the Indian outsources were on alert for some projects we stated. The Ranked Hard Seo Comic issue explains it all well It’s all Will‘s fault,  What the… So Digg me, Tweet me, This Link Bait attempt At humor towards Google et al,  I am feeling a little...