Website Design – Choosing Your Colors

When designing a website we choose colors wisely. Remember, colors convey emotions and emotions can heavily influence your decision-making process. Your choice of colors for your website should mirror the message and/or feeling you to hope to communicate to the viewer. Let’s take a look at some colors and what they mean to you and your website. Blue – the color of stability Blue is a color of peace, harmony, tranquility, health, coolness, confidence, loyalty, conservatism, dependability and technology. Blue is a safe choice for most uses. It causes the brain to send off 11 chemical tranquilizers and is a wonderful calming color. It is a preferred color for corporate America, but avoid using blue when promoting food and cooking because blue suppresses appetite. Negatives: Depression, coldness, obscenity, conservatism and winter Red – the color of passion Red is the color of passion, strength, energy, fire, love, excitement, speed, leadership and power. When using red in your website design it is best to us it as an accent color. This color does not usually work well with greens or purples of the same intensity, causing a vibrating effect on the eyes. It is a perfect color for ‘Buy Now’ or ‘Click Here’ buttons on Internet banners and websites as it attracts the eye. Negatives: Danger, fire, blood, war, anger, stop, revolution, radicalism and aggression Yellow – the color of ideas Yellow can convey sunlight, joy, happiness, optimism, idealism, wealth (gold), summer and hope. It is the brightest color and intellectuals love yellow. It takes more chemicals in the eye to see the color yellow. Websites targeting older people should...

Avoid Blinding the Search Engine Spiders

Last week I was asked to consult with a design firm. One of our new clients was using a design firm to build their new site. I was asked to provide some advice when designing for search engine optimization. At Big Oak we are not SEO Nazis who insist everything must be HTML text and the site must be visually lifeless. Far from it. I was a web designer not to many years ago so I am very sensitive to outside influences giving direction to your design, especially when your artistic integrity is being put at risk. After all, most design shops are trying to build a impressive portfolio and “search engine people” appear to be the enemy of design to some. With this in mind I submitted some things to be wary of, but didn’t need to be avoided. I explained that the idea is to let the search engines know what your page is about and you have to have some text for the spiders to read in order to do that. So these items can be added, with moderation and strategically, but remember to think like a spider when you do. Graphical text: Spiders can’t read graphic text and and I would prefer to use HTML text for all text, but headlines can be enhanced through graphics so using graphic text is okay, but be sure you are using the title and alt tags with these images. Wrap it in a H1 tag if that is warranted for a heading. Images: Obviously spiders can’t read images whether they are text images or otherwise. Our main concern...

SEO for Images

Very interesting article by Grant Crowell over at SearchEngineWatch.com. Here are some of the more interesting snippets for those looking to capitalize on working their images into their search engine optimization efforts. …image search optimization offers the following advantages: Free product promotion. “Its another avenue of search marketing without having to pay for the click.” More optimization opportunities than regular search alone. Smith added that photo sharing sites Social image sharing sites have more contextual clues that search engines can use for their ranking criteria. “There’s a lot more signals involved than regular web pages.” Less competition. “Image search right now is a widely underused area for retailers. Some spaces have very few retailers or no major retailers at all.” Evans attests that features natural to image search–easier to optimize, free inclusion, and less competition from major retailers – create special advantages of image search optimization for niche markets and smaller retailers. “This is one case where smaller retailers without large content management systems can hold an advantage,” said Evans. “Smaller retailers have direct control over picture descriptions, picture names and content that is directly around the pictures and on the page. Content Management Systems have a lot more constraints on content and files names and therefore it is a lot more difficult to optimize for image search,” she said. Image Optimization Tips The panelists offered the following tips for optimizing images for search engines: Image originality. The panelists agree that there is a special advantage to taking original photos, even if you are a retailer who already receives photos elsewhere such as from a manufacturer. “The more control...

Good Design with Good SEO, is It Possible?

At Big Oak SEO we come across the debate of Search Engine Optimization versus good design. We feel both can be achieved if the company working on your site understands both. At Big Oak SEO we do. We have trained graphic designers who work with trained SEO Consultants to create a site, both pleasing to the eye and high-ranking in the search engine Results. We can help your site or business. Visit our site today for more information. Technology Column: Design vs. SEO: Can My Site Look Good and Rank Well? Do you have to sacrifice all of the creative and artistic elements of your web site to rank in the search engines? Later in this article I’ll show you a real case scenario and the design and SEO approach used. Thanks to the birth of professional search engine marketers the top ranks are saturated with the pages of companies that can pay for such insight. That said, it’s certainly possible to employ high ranking tactics in your own website. Actually, the most basic tactics can move you up from an 800 position to a 300. However, it’s the top of the scale where efforts seem almost inversely exponential or logarithmic, you put a ton in to see a tiny change in rank. How do you meld the ambitious overhauls required to attain significant ranking and NOT compromise the design of your site? Design Can’t Be Ignored If you have an existing site, you’ve probably tied it into your existing promotional content. Even if you’ve allowed your website to cater to the more free form of the net, it...