Citysearch & Google Local Help Conversions & Rankings

Written on March 13, 2008 – 8:27 am | by bigoak |

Dr. Peter Carr is a long-time reader of our blog and I have corresponded with him previously. He has done quite well performing his own SEO tactics to his Seattle Chiropractic site. He was gracious enough to write this post about his success with local search rankings. I wrote a similar blog post on posting reviews last year.

I am a small service business, (chiropractor, to be exact) and I really only make money when people come through the doors. I perform many SEO tactics for my website to the point where I’m #1 for Google searching for “Seattle chiropractor”. But people don’t come to chiropractors because of an organic #1 ranking, they come because of referrals. That’s where I’ve found that companies like (a Ticketmaster company), and come into play.

People (customers) want to go to hair stylists and chiropractors because their friends go there, and barring that, they want someone to say they like them.

Citysearch is a better bet in my opinion, as they have linked with Google to add their reviews on Google Local, which gives customers a map to the business location and number of ratings. I’m no expert, but it seems like only Judysbook and Citysearch do this.

Google local is trying to get in on the act, too, where people can leave reviews right on Google. Google prefers you leave your ratings and reviews with them directly.

The bottom line for SEO is this: Search engines exist to give the end user the BEST result for their search. If the search engine doesn’t, then people will go somewhere else. Yahoo accomplished this using humans “back in the day” to review individual sites, and now Google is doing something very similar, as well, with these review sites. After all, Google would love to refer you to the best chiropractor in Seattle (me) and have you be happy with their recommendation. Reviews provide that opportunity much better than, or at least more “humanly,” than any algorithm that Google could possibly come up with.

To that end, I request that all my patients who had great results with my service leave a glowing review on Citysearch or other review site, so that others can see how awesome we are. If you are in a service-oriented business, this is one area you simply can’t overlook in your SEO campaign.

Dr. Peter Carr,

  1. 2 Responses to “Citysearch & Google Local Help Conversions & Rankings”

  2. By Terry Reeves - Memphis Seo on Mar 27, 2008 | Reply

    Another that I find more local business know about is Merchant Circle (.com)

  3. By Vlad on Aug 21, 2008 | Reply

    Just got a call from Citysearch agent and started looking for glowing reviews. Surprisingly, not that many have been found.

    What I see is the Citysearch should and, most likely, will work for businesses that need to attract “through the door” clients. For my kind of business (web development/consulting) it’s very hard to narrow to my market without the regard to geographical targeting. We have clients all over US, why limit ourselves to New York or Chicago? That’s where, I think, Citysearch won’t work.

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