Clients should help their own SEO cause

It occurs to me that as you get into more tactics that involve the social web, you should start leveraging the client’s staff (and possibly their customers) for assistance.

For example, what if you created a series of assignments to roll out over the life of your work with the client starting with each staff member tagging the company on delicious, then digging some page(s) on the site that they like, then creating their own lens on Squidoo.com, etc.

Providing instructions for your clients on how to do this would be part of the SEO consulting work you should be doing for your clients.

SEO is hard work and many hands make light work as my Mom used to say. Get your client’s involved and they will appreciate you efforts all the more and feel like they are part of the process and the success.

8 Comments

  1. My company sends out regular press releases, and makes a point of sending them their employees too, with the note ‘if you have an account at Digg or Delicious, please share this article’ (or something).

    I never do, but maybe I should…

    Reply
    • We do the same here. Everyone has digg accounts, some have stumblupon. It isn’t a requirement, but we do it when it makes sense.

      Reply
  2. Great article. I currently work with a very large & well known company.

    As part of my SEO strategy, I’ve charged that each member of their marketing team should spend the time to build 2 links per work day.

    If there are 10 team members, that will make 20 links per work day.

    If there are 25 work days in a month (and everyone follows through with the minimum), then that means they are building over 500 links a month.

    This is an easy & scaleable strategy to implement that makes it easier for clients to take their SEO into their own hands…

    Reply
  3. Agreed – We do the same thing. We make the employees that are able part of the search promotion effort. We supply weekly advise on how to find sites and good anchor text.

    Reply
  4. Right on. AND the client will have a better understanding of how things work and will understand there isn’t a magical button that makes their website “more popular” on google. Sometimes you can tell people things to death. The act of doing goes a lot further in the act of learning. Once they see the difference it makes, they’ll get more motivated. Great article…

    Reply
  5. As part of my SEO strategy, Iâ??ve charged that each member of their marketing team should spend the time to build 2 links per work day.
    And supposedly 10 member will make 20 links/day..

    If there are 25 work days in a month (and everyone follows through with the minimum), then that means they are building over 500 links a month.

    This is an easy & scaleable strategy to implement that makes it easier for clients to take their SEO into their own handsâ?¦

    Reply
  6. I do the same thing, that will make about 6 links per day.

    Reply
  7. This is a great idea, but what if someone posts things in a wrong way. I have heard about companies with newbies has been sued by companies for spamming. If a company are willing to sacrife a hour on learning this, it will be AWESOME :)

    Reply

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