Clients should help their own SEO cause
It occurs to me that as you get into more tactics that involve the social web, you should start leveraging the client’s staff (and possibly their customers) for assistance.
For example, what if you created a series of assignments to roll out over the life of your work with the client starting with each staff member tagging the company on delicious, then digging some page(s) on the site that they like, then creating their own lens on Squidoo.com, etc.
Providing instructions for your clients on how to do this would be part of the SEO consulting work you should be doing for your clients.
SEO is hard work and many hands make light work as my Mom used to say. Get your client’s involved and they will appreciate you efforts all the more and feel like they are part of the process and the success.
Shell Harris co-founded Big Oak on January 1, 2004. In a previous career he was a print & web designer and often developed the sites he designed before focusing on his current passion for search engine optimization and Internet marketing. He is an avid researcher, SEO specialist, company mouthpiece and is always looking for the next big thing in Internet Marketing.
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11 Responses to “Clients should help their own SEO cause”
By thefluffanutta on Feb 16, 2009 | Reply
My company sends out regular press releases, and makes a point of sending them their employees too, with the note ‘if you have an account at Digg or Delicious, please share this article’ (or something).
I never do, but maybe I should…
By Shell Harris on Feb 16, 2009 | Reply
We do the same here. Everyone has digg accounts, some have stumblupon. It isn’t a requirement, but we do it when it makes sense.
By Agent SEO on Feb 17, 2009 | Reply
Great article. I currently work with a very large & well known company.
As part of my SEO strategy, I’ve charged that each member of their marketing team should spend the time to build 2 links per work day.
If there are 10 team members, that will make 20 links per work day.
If there are 25 work days in a month (and everyone follows through with the minimum), then that means they are building over 500 links a month.
This is an easy & scaleable strategy to implement that makes it easier for clients to take their SEO into their own hands…
By SEO basic tools on Feb 17, 2009 | Reply
2 or 3 links a day is what i recommend for my clients.As long I work for them they work with me at the same time.
Great article.
By New homes builder on Feb 18, 2009 | Reply
I tell my clients to do the same. I don’t divulge as much info as I should about SEO… If I did I’d be out of a job. Regards!
By Charlotte Search Engine Optimization Firm on Feb 19, 2009 | Reply
Agreed – We do the same thing. We make the employees that are able part of the search promotion effort. We supply weekly advise on how to find sites and good anchor text.
By Andrew Bossola on Feb 21, 2009 | Reply
Right on. AND the client will have a better understanding of how things work and will understand there isn’t a magical button that makes their website “more popular” on google. Sometimes you can tell people things to death. The act of doing goes a lot further in the act of learning. Once they see the difference it makes, they’ll get more motivated. Great article…
By WebHosting on Feb 22, 2009 | Reply
Hi there !
Nice vision of things. SEO it`s in a continuous change and re definition. For a web-designer , or web-developer it`s vital nowdays to know the basics and principles of SEO . Best Regards , Albert !
By Search Engine Optimization Service on Feb 23, 2009 | Reply
As part of my SEO strategy, Iâ??ve charged that each member of their marketing team should spend the time to build 2 links per work day.
And supposidely 10 member will make 20 links/day..
If there are 25 work days in a month (and everyone follows through with the minimum), then that means they are building over 500 links a month.
This is an easy & scaleable strategy to implement that makes it easier for clients to take their SEO into their own handsâ?¦
By hyip on Mar 5, 2009 | Reply
I do the same thing, that will make about 6 links per day.
By SEO/webdesign=1.prioritet on Apr 20, 2009 | Reply
This is a great idea, but what if someone posts things in a wrong way. I have heard about companies with newbies has been sued by companies for spamming. If a company are willing to sacrife a hour on learning this, it will be AWESOME