Create A Blog – SEO Tip Week 1
Blogs can be helpful if correctly used. But, blogs will not guarantee high rankings.Blogs provide an easy way to add new and hopefully unique content. Search engines love new content and they love original content even more. Blogs are a great way of adding new information to your site because if search engines know a site is adding new articles or posts on a continual and frequent basis, they will come around more often to index the site. You can add a blog internally to your site directly (http://www.sitename.com/blog) or as an external site (http://sitename.blogspot.com).
Think of your blog as a way to reach potential clients on a more informal basis. Your blog will also allow you to tap into “lower hanging fruit” keyphrases that you use in your posts. You will be surprised at the keyphrases typed in the search engines that will bring users to your blog. It may even inspire a new Internet marketing initiative.
I recommend WordPress as the blogging tool of choice. Easy to set up, very powerful with the ability to add plungins and it has a great support network.