Deep Linking – SEO Tip Week 4
Be sure to acquire links to all your important pages, not just your home page. It looks odd to the search engines when they notice so many links all pointing to your home page – it isn’t natural. Besides you want visitors coming to the page that will most likely convert them from a visitor to a customer and usually the home page isn’t the best page to accomplish this.
You will have the added benefit of having two pages show in the rankings which always attracts more attention and aids your click through rates. Here is an example. Notice how Big Oak is the shown in the first two listings and the indented listing is more targeted on the search term “seo richmond”. Here is a screen shot in case the link no longer shows the same results.
Deep linking also alerts the search engines to the fact that you probably have good, targeted content if people are linking to your interior or sub-pages. It gives your site a vote of confidence to the search engines to have links pointing throughout your site. If all your links come to your home page it might give the impression your site has little value or its rankings are being inflated unnaturally.
While it is tempting to concentrate links to your home page, you will have many more visitors if you spread the links around. Linking to sub-pages will help those pages rank well, giving your visitors a better chance on finding what they were looking for with one click.
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