Every Web Page Should Be Unique – SEO Tip Week 14
Every page on your web site should have its own story and clear message. You must be sure that the search engines have no doubt what each page should rank well for. Do not mix signals or too keyword phrases on a page. If you are selling vinyl replacement windows, have a page directly focused on that product line. If you look at this example link from Creative Energy, a local client of Big Oak, you can see the focus on vinyl replacement windows is clear from the content.. Being a local Richmond, VA company, their goal for this page was top placement in Google for the search term ‘Richmond vinyl replacement windows’. They have the #1 and #2 listing. But we also have them ranked #12 for the term ‘vinyl replacement windows’. How did we accomplish this?
We gave this page individual attention and that made the difference. Let’s look deeper and check out the factors that make a web page unique in your web site.
The title sets up the page for the search engine. Short and direct, this is a good title that states clearly what the page is about to the search engines.
<title>Vinyl Replacement Windows from Simonton Window | Creative Energy of Richmond, Virginia</title>
While the importance of meta tags is questioned, using the description tag has its uses. And if you are going to use it, make sure it mentions your targeted key phrases. Thr meta description tag on our example page also contains the key phrase vinyl replacement windows.
<meta name=“description” http-equiv=“description” content=“Creative Energy, the exterior experts, installs vinyl replacement windows in the Richmond, Virginia region and recommends Simonton Windows to homeowners in central Virginia.”>
Even though the meta keyword tag is ignored for the most part, if it is part of your plan, make it count and make it different for each page.
<meta name=“keywords” http-equiv=“keywords” content=“vinyl replacement window, simonton window, replacement window, replacement window, vinyl window richmond virginia “>
I just wrote post on the myth of OPTIMAL keyword density, but having the keyword phrase on the page, of course, makes good sense. If you check out the keyword density for this page for the term vinyl replacement windows it is 4.21%. This may be a little high but if you read the page it doesn’t feel “spammy” so it is acceptable. Remember, you are writing for the search engines and people.
Linking, External and Internal
Make sure you have a few keyword-rich links to your important pages from external sites and your internal links. This is referred to as deep linking and will help your site’s ranking.
Here you can see an article written for the replacement windows with the exact link text we want in the author’s box. For the internal linking, the footer on Creative Energy’s web site contains a link to the Vinyl Replacement Window page with the link text ‘REPLACEMENT WINDOWS‘, a good text link even without the keyword ‘vinyl’ included.
Building Your Web Site One Page at a Time
As you can see this page was given the individual attention it needed to show high in the search engine rankings, but the real message of this SEO tip is that this page is has its own voice on the client’s site. If you view the other product web pages for Creative Energy you will find they follow suit with targted titles, meta tags, content and linking. Take the time to craft each web page individually and take care to spend time on the components I’ve listed.