The less competitive and more specific ‘longtail keywords’ are the epitome of opportunity. There is almost endless amounts of longtail traffic out there and if optimised in the right way, sites can capture a great deal of them. But is it worth spending time creating lots of content and optimising it to pull in longtail traffic?

Pros:
Firstly, websites don’t necessarily need to be all that powerful to rank for longtail keywords. This means that if you have new or weak site and you cannot compete for the top terms yet, you can always tap into the longtail search at some level. It is very difficult indeed to rank well for a whole host of generic terms as well, whilst there isn’t really anything stopping you ranking for many thousands of longtail terms. This post shows that in order to pull in more longtail traffic, 50% of the work you need to do is onsite work, compared to only 5% onsite work for the top level keywords. With this in mind, if you are not proficient in link-building, but can look after your onsite optimisation and copy, you can still perform well under your own steam, rather than having to outsource any offsite work. The most important thing to say about longtail search terms though, is that they convert much better. As mentioned earlier in part 1, longer keyword searches perform better than short, and so even though traffic might be lower with longtail, sales can still be higher.

Cons:
Longtail search terms can be something of an unknown entity when it comes to predicting just how much traffic they will provide. To a large extent we know that generic keywords will provide a least some traffic if we rank well for them, but there is no guarantee that longtail search terms will do the same. In order to get anywhere will longtail search, you need to have good amounts of unique copy on your site. You often play a law-of-averages game with longtail – the more content you produce, the greater the chances someone will search for longtail search terms found within it. Not everyone has the time or ability to produce large volumes of content though, and it can seem like a risky investment in resources if there is no guarantee of traffic. Lastly, long tail search habits tend to change more frequently than the large generic terms. For example a certain range or style of dolls house might be popular on month and then receive no search the next, but people will always search for the generic term “dolls houses”. This means that you might spend lots of time optimising for keywords that your research shows people are using, only to find they are redundant before your pages even get crawled.
So what is the answer then?

Annoyingly this really depends on many factors specific to your site. For example, how powerful is the site? What are you selling? How competitive is the market? Etc. What I have found from experience however is that a happy medium is often best. By all means go after the top terms if you think your site has a chance of ranking, but at the same time, make sure you site is positioned to capture as many longtail terms as possible. What I can tell you though, is the worst thing you can. That is, blindly throw all your efforts in one or the other month after month, without considering where your best ROI might come from. Unfortunately, I see many SEOs do this very thing all the time.

Duncan is a search and online marketing specialist in the UK. He is also passionate about travel and blogs for an Oceania cruises company.

Related posts:

1. Top Generic Keywords or Longtail? Which Should You Go After? (Part 1)
2. 4 Easy Steps for Discovering Longtail Keyword Phrases
3. Choosing Keywords and Key Phrases for SEO

Top Generic Terms

The competiveness of top level terms within each niche varies. Trying to rank for “fishing equipment” for example, is likely to be a lot harder than trying to ranking for “tree surgery equipment”. However, as the SERPS become more competitive each day, it can require a lot of time and effort to reach the first page in even the smallest markets. So should we really be investing our blood, sweat and tears in trying to rank a few measly keywords.

Pros:
First of all, the most generic keywords tend have the highest search volumes. Therefore, if you can get into a good position in the SERPS, you’re pretty much guaranteed to get some traffic from them. Also, by going after the top level terms and building links using these terms in the anchor text, you’re likely to pull in a number of the longer-tail keywords at the same. For example, if you do a lot of work on the term “car insurance” and you see movement up the rankings, you’re likely to see some boost for terms such as “car insurance quotes” or “buy car insurance”. Additionally, ranking for top level terms often helps brand awareness and credibility. When most people see a site ranking highly in the SERPS for competitive terms, they are more likely to assume that site has quality and is trustworthy…if only they knew!

Cons:
As mentioned earlier, trying to rank for competitive generic terms often requires a great deal of time and effort and can be a little like trying to climb a mountain without actually knowing how high it goes. Whilst SEOs can make informed guesses about just what it will take to move up the next slot in the SERPS, no one can really know for sure and so a term you are plugging away at for months might not even budge an inch. Also, by narrowing your focus on such specific terms, it is very easy to ignore a whole load of terms on the next level down that can also provide good traffic in their own rights. Lastly, the more generic (often single-word) terms do not convert as well as longer-tail terms. Ignoring brand terms, this report shows that conversion rate increases with the number of words in the search query, all the way up to four-word phrases.

Tomorrow we’ll post part II of this this article.

Duncan is an SEO engineer from England. He is also passionate about travel and blogs for a river cruises agent.

Related posts:

1. Top Generic Keywords or Longtail? Which Should You Go After? (Part 2)
2. 4 Easy Steps for Discovering Longtail Keyword Phrases
3. Bomb Dropped on Googlebombing or George Bush No Longer a “Miserable Failure”

Here are the 7 quick tips on how to perform Video SEO:

1. As far as on-page factors are concerned, the video SEO is similar to webpage SEO.  Title of your video is the most important aspect of on-page video SEO.  If possible, it is best to have your main keyword as the early in your title as possible.
2. Description of your video should have the relevant keywords as well.  If you are planning on hosting your video on third-party video platforms, write up your video description so that it has relevant keywords as well as a link to your website.
3. For third party platforms like YouTube, it is important to choose as many relevant tags as possible.  Google will rank the videos both for your target keywords and your tags.
4. Google’s algorithm is not sophisticated enough to analyze the content of your video, however, if your video does not offer any real value, it will result in higher bounce rate and fewer views and subscriptions, which in turn will negatively affect your rankings.  So don’t just create a video to get links, instead, think of it as a dynamic content.   Add engaging and relevant background music tracks to your video to keep your viewers attention.  Visit TheMusicBakery.com to browse cost-effective and engaging background music tracks.
5. Distribute your video to mainstream video platforms.  One of the best video distribution services is offered by TubeMogul.  It encodes and distributes your video to dozens of video platforms and saves you a lot of time.   The best part is that it is free of charge!
6. Fire backlinks to your videos.  If your video is related to any of the vertical directories, social bookmarking would help too.  It is best to start off with your YouTube video when you are building links and doing social bookmarking activities.  If you are uploading your video on your site along with the third-party video sites, make sure that your site has unique content (description, transcript etc.) compared to the third-party video platforms.  Offering a transcript of your video is helpful too.
7. If uploading the video on your site, make sure to offer the “embed video” code to your viewers.   A well done video can serve as an effective link-bait and help you in increasing your authority and presence in your marketplace.

Video marketing is going to be one of the most effective marketing techniques in 2010 and beyond.  Best of all, it allows you to engage with your customers in a way that was never possible before.  Applying the 7 techniques mentioned above would definitely get you started with solid Video SEO.

About the author:
Amy Chokshi offers her consulting services to Phoenix Internet Marketing firm, Niche Solutions, LLC.  She also owns an e-commerce store where she offers beautiful collection of indoor fountains.

Related posts:

1. Youtube surpasses Yahoo Search Engine
2. Use the META Description Tag for SEO
3. YouTube or Self Hosting Videos – SEO Tips Week 43

For the past several weeks, Richmond Va has been pelted with unusual amounts of snowfall. Unfortunately today was more of the same.

Working in the Search Engine Optimization and Website Marketing Business however does afford us the luxury to not drive to the office.  We work mind you, because the work of an SEO is never done. We have our lap tops, we have our projects, we have our wireless connections and with luck we have power.

While the image above shows what I (we) woke up to this morning, I can still be productive with my handy laptop, Web Email and Instant messaging program.  All of us at Big Oak are working today, just not at the Big Oak Corporate Offices.

While the 6 Richmond Virginia SEO’s all contemplated the morning commute or not to commute question, our New York SEO, who works out of her home office, added this diddy:

“It is a sheet of ice from my bedroom to my computer. It took me easily
45 minutes just to dig out the hallway. I couldn’t even find any
neighborhood kids to help me shovel. And worse yet, I don’t know where
my car is! This truly is the end of the world.”

The luxury of working with a Professional SEO is that their experience, their dedication, an their abilities are not tied to an office environment. This past summer, in the Dominican Republic ( pictured below) I actually had an online connection and was able to provide some SEO services.

Now if we can just get the Boss to move the corporate offices!

So for reading this far, here is your SEO Tip for Today:

Make sure you have Google Webmaster Tools associated with your websites.  When you log into webmaster tools, not only check your sitemap, crawl stats, and found links, but check out the new Speed Test.  Google has provided through webmaster tools a nice comprehensive overview of what is slowing down your website as well as suggestions how to fix it.

In 2010 Search Engines and Google Caffeine are going to be taking SPEED as a factor in how your website can be indexed, cached, and displayed in the Search Engine Results.

Related posts:

1. Google Speaks Through Messages
2. SEO Tools
3. Twas the night before Google

As your blog grows in size, as it invariably will, your new readers will find it more difficult to know where to start. Sure, reading the most current posts are a given, but what after that? Of course, you should also have a list that displays the most popular posts so the reader can see what your best or, at least, what are the most viewed posts. But you can do a little more and giving the reader the ability to read a random post may be just the trick.

It was with this thought that I contacted a Wordpress Developer, Lee Blue, to develop just such a plugin. And Lee has done a wonderful job. He has provided a simple, yet effective plugin that produces  a link that when clicked loads a random post. Not only does this bring to light older posts that may have been overlooked but increases the pages read per visitor, which is always a good thing.

I did try some other plugins that claimed to do what View Random Post does, but none worked in all the browsers under both the Mac and PC operating system. Please try this helpful Wordpress plugin, you won’t be disappointed.

From the plugin site:

This plugin will put a widget on your sidebar with a link to view a random post. There are a few other similar plugins already but we haven’t been able to find any that do exactly what we wanted. We were after a very simple way to put a link in your sidebar which, when clicked, will take your visitor to one of your published posts.

When your visitors click the link to view a random post, the plugin keeps track of all the posts they have viewed via the random post link so that it doesn’t send them to a post they have already seen until they have seen all the posts once. Then it won’t send them to the same post three times until they have already seen all the posts 2 times (and so on).

Download the plugin – View Random Post

PS – Lee has also written a helpful plugin for selling products on your Wordpress blog. This Wordpress Shopping Cart Plugin can be found here: http://www.phpurchase.com/

Related posts:

1. Wordpress Plugins Help Google Index Your Blog – SEO Tip 48
2. Most Popular Blog Posts
3. NoFollow No More. SEO Blog Joins the Minority of DoFollow

Anyone can search the real time web. You can visit Twitter and instantly perform a search to see what people are saying about a specific page. To learn more about the types of searches that the real time web works best with, this search tips page offers several categories for which to search from. All in all, the best part about a real time search is that its instant. Plus, each day it changes, so a search today will offer different comments and thoughts than a search for the same keyword 3 weeks from now.

If you want to see the hottest trends, head over to What The Trend which will summarize each of the hot topics on the web right now. In a format that can be compared to WikiPedia – the site allows any user to provide feedback as to why a particular topic is trending right now. Every day, something new is a hot trend on the real time web, and anyway can track them at What The Trend or a variety of other sources.

When people share links on the real time web, it is often about topics that are hot right now. Through compiling all of the links shared on the real time web, you are able to see which lends are the most important for a given topic right now. When you perform a real time search at Sency- you will see a tab for today’s most popular links. This will show you the most popular links right now for the keyword you searched for. If you check back a few days later, for that same keyword, new links will probably show up. SO, you can take advantage of the real time web to instantly see what links people are talking about, today, for the subject matter that is of interest to you.

So, familiarize yourself with these tools today, and you will find them becoming useful in your day to day internet browsing.

Evan Britton – Founder, Sency

Image source: http://soshable.com

Related posts:

1. Sency, a New Way to Search
2. Finding the Perfect Link – SEO Tip Week 21
3. Google: Hot Trends

But there’s more to the Vernon story.  In 2008, she became the highest ranked female Digg user ever and today stands at number 19 according to SocialBlade.  Recently, I caught up with Amy so I could learn about her rise to social media “maven-hood.”  We also chatted about the one topic that no discussion with a top 25 digger would be complete without: the precise direction of social media (skip to the last question if you can’t wait).

Since Digg supposedly caters to a mostly male demographic, many are surprised to learn that a female has broken into the top 25.  Do you think the type of content that becomes popular on Digg these days is slowly changing to cut across more demographics than it has in the past, or do you think the kind of stories that become popular are pretty much the same as they were, say, three years ago?

I think the key word there is “supposedly.”  Things that are popular on Digg tend toward stuff guys (particularly geek guys) like, I guess – computers, gadgets, science fiction, Megan Fox, boobies – but for the most part, it’s about quality content.

I’m also a huge sci-fi and tech nerd, so I have a lot in common with a lot of the folks on Digg.

But, yes, there are more and more women on Digg all the time.  You now might find a story about parenting on the front page where you wouldn’t have even a year ago.  Even sites like Divine Caroline, Limelife, Women’s Day and Elle have had a reasonable amount of success on Digg over the years because the content submitted was interesting on a universal level.

When I look at your body of work and then realize that you’re also a full-time mom, the first thing I wonder is, how in the world do you have time to juggle everything.  About how many hours of work would you say you put in during the course of a day?

It’s hard to quantify. Most of the time I’m awake, I’m doing something that is related to or considered work. But I can take breaks whenever I need or want to.

Some people were happy to see Digg’s shout feature eradicated. Others felt helpless–like the rug had been pulled out from under them. What did you think about Digg’s decision to remove the shout feature? Did you endorse its sudden death?

There were definite problems with Digg’s shout system.  But I think it was a mistake for a social media site to eliminate the most social feature it had. There’s no way for users to communicate with each other directly on Digg itself. By the time it was gone, I probably used it more to just say hi to friends than anything else.

When people were going away for a few days, or behind, they’d just send a shout to their friends to update them. Now, you have to go elsewhere, to sites that have nothing to do with Digg — Twitter, Facebook, Gmail, IM — to communicate with other users. If someone’s a brand-new user to Digg, it’s hard for them to find a way to communicate with older users.

What do you think of the new Digg advertising system that allows Diggers to vote ads up that they like? Are you ok with it?

I’m fine with that, really.  Digg has to make money, right?  So they make it from ads. A lot of Diggers I know have AdBlockPlus anyhow, and so don’t see them – and Digg kindly made sure ABP would work on those ads.  I sometimes vote on the ads, even. I’ve both dugg and buried ads, in fact.

Do you think the Diggbar helps or hinders the user experience?

When it first came out, it was a fabulous addition. You could send out the digg link in a Tweet or post it to your Facebook page and it was accessible both to your friends and followers who were Diggers and to those who were not.

But when Digg changed it so that you only got the frame if you were signed in to Digg and to a Digg landing page if you were not, well, it became useless to many Diggers, including myself. Diggers are only a small percentage of people whom I interact with on Twitter and Facebook.  I refuse to send out links that force readers to click yet another time to get to the actual content.

When Digg banned the top five power user Zaibatsu, he took a big chunk of Digg’s audience with him to Twitter.  In measurable ways, this was a game-changer.  Do you think it’s wise of Digg to ban major players like Zaibatsu and Supernova17, or do you think Digg is better off in the long run taking a more hands-off approach?

I think Z’s move to Twitter was compounded by Digg’s decision to remove shouts and move communication to Twitter and Facebook. Those two things definitely had a measurable effect. I can’t say whether it’s “wise” for Digg to ban major powerusers or not, because I wasn’t privy to that decision-making and don’t know the full story.  What I’ve heard doesn’t make sense, certainly. I think the main problem is that some people are banned for the same things that other people have been given second chances for.

Before the “big ban” of late summer/early fall 2008 (there was one big banning in August and then several smaller follow-up group bannings in the months following), people were given second chances sometimes if they were found to have used scripts and promised they’d never, ever do it again. When the big Ban Hammer came down on a huge swath of Diggers, however, no such allowances were made. Was that fair? No. But life often isn’t.

I have seen Digg give other people second chances before. In fact, I was banned for about an hour one day because a post I submitted from a legitimate site linked to a site where an item could be purchased. It didn’t occur to me that there was a problem with submitting it (it was a purse where the handle was a knuckleduster). And I had no financial stake in the item, either. I just thought it was cool. Once Digg told me the problem and I promised to never submit that kind of post again, I was reinstated.

After that, if I had any question whatsoever, I either avoided submitting it, or e-mailed Digg support to ask if there was a problem with it, if I just reallllly wanted to submit it. A few times they suggested the post in question might not be proper material to submit; other times they told me they saw no problem with it.

Look – Digg can’t be too hands-off. They have a TOU and have to enforce it. It’s really just a matter of consistency and of being willing to work with those who violate the TOU to give second chances when appropriate.

You’re a founding partner of iMommyTalk.com, a vlogging site where you post videos. If this site had a mission statement, what would it be?

Well, our tagline on all our videos is “Where mommies talk and we listen.” The idea is to start conversations with our community, but in a more personal way than just a regular blog. They’re one-person vlogs where we discuss a topic and ask for our viewers to put in their two cents. We’d love for more users to post their own videos on the site, too, which they can do. We’re still sort of in a soft launch, though, as Donna Chaffins (the founder and CEO) and I have rather hectic lives.  As most moms do.

Some people build niche sites with an exit strategy planned right from the onset. They know what large sites or companies would be interested in buying them.  Others know exactly who they want to ask for venture capital when their site reaches a certain milestone. What would you like to do with iMommyTalk?  Any epic goals?

Sure, we’d love to make money from the site.  In fact, I think one of our videos made a whopping 15 cents! (Can you buy anything for 15 cents anymore?) But for now we’d really like to share our experiences – as two relatively “regular” moms, in two-parent families. Not rich, not poor. We’re not incredibly snarky or polished. We’re just like our audience. We just want to connect with them and hopefully help put things in perspective for people. Our vlogs have ranged from how to deal with mommy guilt to whether it’s appropriate to ever drink in front of your children.

Stumbleupon has made some drastic changes lately.  Are you a fan of the new Stumbleupon?

Well, to me the most significant change is in sharing, and I am a big fan of that.  When SU first made the change from its previous incarnation to what’s now being called “Old StumbleUpon,” I and many others cheered the newfound ability to share en masse – send a post with just a few clicks to all our followers. But that quickly became a nightmare. I know people who soon unfollowed everyone because they wanted to use SU as it was meant to be used – to stumble onto new, interesting sites. If you have 99 shares in your Stumble bar at all times, you’re never experiencing the true enjoyment of the site.  Then it just becomes a chore.

That said, SU did need to make it so you could share items with more than one person at a time. I just posted a blog item about Lost. If I had a dozen or so followers whom I knew liked Lost, I might want to send it to them to make sure they saw it. And chances are, they’d want to see it. But that’s not how it was being used. Now, you have to click on everyone’s name to send it, so hopefully that’ll make people less like to share everything with everyone.

Sometimes I just quickly cycle through my shares because it becomes overwhelming and I can’t look at it all. I stopped using the “share all” on a regular basis long ago, using it only perhaps once a week or if I was going to be out of pocket and wanted to let everyone know I wouldn’t be around to see their stuff.

Have you caught NComment’s comic strip portrayal of Digg?  What do you think of his analysis?

I can’t believe NComment finally finished Part II! I don’t mean it really as “finally,” because I can’t even fathom how much work all that detail took. I’ve looked it over two times, and will have to look another time for all the little bits, such as the “TechCrunch” candy bar by “Arrington’s,” written in the same script as Nestle’s (have to look REALLY close).

I haven’t met a single person yet, Digg, Reddit, Mixx, whatever, who didn’t think it was just spot on.  It highlights all the problems with all the sites – and of course they all have problems. All the little things that make Digg goofy – all the memes, the inscrutability of the algorithm – are also what make it so addictive and lovable.

I can’t wait for part three, but I hope it doesn’t take eight more months.

However, if it does, I’m sure it’ll be worth it.

Where do you see social media in exactly five years–just kidding.  I’m not going to ask you that; it’s a contrived question and unfair to throw a crystal ball at someone and ask them to read it.  Let me ask you this instead: if you were building a social media site, what would you make its defining characteristic?

The main thing any social media site needs to insure is quality control. You can’t let the spam take over.  I think Digg, StumbleUpon and Reddit have such strong communities that were developed before spam started taking hold that it’s not as much of a problem on those sites. The community takes care of knocking those submissions down.

I think if a site could combine editorial controls with social voting, it could really take off. Original content, vetted and then voted on, with the most popular posts rising to the top.  Hey, scratch that – I didn’t say anything. I think I need to go find a site developer.

You can follow Amy Vernon on Twitter at @AmyVernon and read her blog at amyvernon.net.

Related posts:

1. Digg-ing Links by Commenting Responsibly – SEO Tip 49
2. Digg’n It- Social Media Optimization
3. Social Bookmarking – SEO Tip Week 8

Another year of search engine madness is about to come to a close. In 2009 we have seen the Google search engine display many variances and ranking fluctuations. So before we put on the swami cap and bring out Nostradamus SEO quatrains into the light, let’s recap some of the major Google changes and initiatives.

In 2009 The Google Search Engine:

Put more weight toward the keywords in the domain. In fact, keyword-rich domains could achieve top 10 rankings in less competitive phrases just on the weight of the domain name and a few onsite optimization tweaks.

We saw Google increase the visible space for the Adwords Sponsored PPC displays. The money maker for Google is encroaching more and more on the organic search results territory.

We saw name branded companies get extra weight in the organic results, not from normal SEO algorithm enhancements and features, but from manual Google manipulation.

Searchers’ IP addresses were instrumental in displaying Google Local results for major keyword terms in various 1 box or 4 box positions in the organic search results.

Customized Search and IP captured-related searches made search results for the unknown more focused on what you have visited in the past rather then the “true” organic listings.

The introduction of Caffeine by Google displayed more real time results from news, Twitter, Facebook and other sources and was displayed in various locations on the organic search results page.

There were many other factors that changed in 2009, but the ones above are the most prevalent (in our eyes) and affect the potential customer click through rate.

Now for the 2010 predictions:

With the introduction of  the Caffeine Google Search Engine enhancements and the ability to display real time results, and more of the old “Universal Search” parameters of images, news, videos, et al.  traffic from first page SEO results will decrease for organic results if you are not in the Top  3 for that respective search term.

Google will be displaying so much more data and manipulating the organic displays with their data enhancements that normal percentage click through traffic for front page results positions of 4-10 will dramatically decrease.  Here’s what this should mean to the average reader and company: it’s time to increase your SEO budget now rather then be caught with your search engine traffic results in the gutter and scrambling to attempt to catch up.

Social media’s impact on search results will be misguided.  Many will attempt and are attempting to divert budgets to create social media campaigns to attract visitors and catch the wave of potential search traffic.  Organic search results in the future will display social media mentions in a live format. However, they will only be displayed for milliseconds as their display order is chronological.  Link values from social media campaigns will have little impact on the organic ranking results.

Social media done correctly and for branding awareness and bringing like-minded people together is a great concept and can improve your marketability. But in terms of SEO rankings, the affects will be dismal at best. Your ROI will be your measuring tool to determine if social media is effective for you or not.

Google will continue its push to become a Broadcast Network for the Internet.

Many in the industry view Google as a Search Engine with products and services to display websites and enhance a webmaster’s efficiency. Unfortunately, that view is misguided.  In 2005-ish this prediction was made, and every year Google positions itself away from a Search Engine environment and into a source to view data online. The broadcast network business model is like the major television networks (ABC, CBS, NBC Fox etc.) that display shows to attract  viewers.  Commercial advertisers pay for that model.

Google will continue to promote, provide, and display data to attract viewers. They are targeting IP addresses to identify your location. They have brought the Google iPhone application to capture your mobile consumption.   Google wants to know as much about you as it can so that it can tie advertisements directly to you.  In terms of advertising dollars,  knowing you can get your message directly to a “buyer in need” rather then a “channel surfer” will pay huge dividends in the end.

As Google continues to move forward and push the envelope of data distribution, Search Engine Optimization will become more target-focused.   The ROI in SEO is up for grabs and will remain significant, as long as your budget, focus and SEO company can see the big picture and be able to adapt.

Related posts:

1. Images Provide SEO Trafficseo
2. Twas the night before Google
3. Should I use Adwords with my SEO campaign?

With Christmas and New Years just around the corner, what should show up at our offices but a gigantic fruit basket from Empire Covers, a client of ours specializing in car covers and accessories.  Attached was a card letting us know how much they appreciated all of our hard work in the previous year and how they looked forward to working with us in the coming year.

This is certainly the season of giving, Empire Covers has given us a great present – appreciation.  Thanks to the entire staff of Empire Covers for the fruit basket and thanks to all of our clients for another great year with us at Big Oak.

Related posts:

1. Google Interview Questions
2. Create A Blog – SEO Tip Week 1
3. Clients should help their own SEO cause

I was contacted by the founder of Sency, Evan Britton, and he asked if we would take a look at his search engine. I did and found something interesting – real time search results for what is being said about the search term you type in. What is interesting is the fact it pulls in tweets about your subject matter as well as websites. It also gives you the time the search term was last mentioned. I saw times ranging from 1 minute ago to 2 days ago show up on the first page of results.

Time will only tell how useful this will be for search marketing and for the general populace.

Here is Evan’s “elevator speech” about Sency. What do you think, is it viable?

The real time web is hot because users want to know what is happening right now.  Many startups are making an impact in this space,  today, we will discuss what Sency is up to…

Sency offers a real time web search engine which is fast and easy to use.  It breaks out results into both what people are saying and what today’s most popular links are.  Sency also shows the source, so that you can see whom is writing the respective message that you are reading.

The main differentiator that Sency is bringing to the table is the two widgets it has created.  The content feed for websites (http://sency.com/feed.php) will bring real time results for any keyword that a website or blog wants to stream.  The popular links feed (http://sency.com/linksfeed.php) will allow any website to display today’s most popular links for any given keyword…

It is interesting to see several new startups on the real time web.  Sency hopes it can make an impact in this space.

Related posts:

1. The Real Time Web Is For Everybody
2. Search Engine Optimization Pitfalls in Google
3. Google Recommendation for Search