Go Green, Recyle Old Links – SEO Tip 50
Well, I’m almost done with my 52 SEO tips, only 3 more to go so I’m trying to finish strong. And since going green is the theme lately, I’m following the trend. Recycling links can be an important part of your link building campaign.
We often overlook the links we already have or links we didn’t actively build ourselves. Your site may already have links pointing to it, but if those links aren’t keyword-rich links then you are missing out on potential SEO benefits.
Let me give you a great example of a missed opportunity. SnagAJob.com is a leading job search website and the have thousands of links pointing to their site. A large number of links is a good thing, but the majority of their links have the link text ‘Snagajob’ in the anchor text. Many of these links are on EDU sites which pass along wonderful link popularity but so much is wasted when the anchor text is your domain name, or worse, your website address (www.snagajob.com).
As part of our strategy for SnagAJob we have been contacting sites with SEO-unfriendly links asking the anchor text to be changed to keyword terms they are trying to rank for such as part-time jobs, jobs, job search, etc. Our success rate is much higher than seeking out new links. And keyword-rich links that have age is a great combination for moving up in the search results.
Do a backlink check with MSN for your site. MSN allows you to search for anchor text too which you can see how to do in my MSN backlink check post. Look for links that could be improved such as those using just your domain name and start contacting those sites linking to you. Requesting changes to your anchor text is a worthwhile investment of your time that could reap better rankings in the search engines.
‘Going Green’ never felt so good and your site may thank you with an influx of new traffic.