Go Green, Recyle Old Links – SEO Tip 50

Written on December 14, 2007 – 6:16 pm | by Shell Harris |

SEO TipsWell, I’m almost done with my 52 SEO tips, only 3 more to go so I’m trying to finish strong. And since going green is the theme lately, I’m following the trend. Recycling links can be an important part of your link building campaign.

We often overlook the links we already have or links we didn’t actively build ourselves. Your site may already have links pointing to it, but if those links aren’t keyword-rich links then you are missing out on potential SEO benefits.

Let me give you a great example of a missed opportunity. SnagAJob.com is a leading job search website and the have thousands of links pointing to their site. A large number of links is a good thing, but the majority of their links have the link text ‘Snagajob’ in the anchor text. Many of these links are on EDU sites which pass along wonderful link popularity but so much is wasted when the anchor text is your domain name, or worse, your website address (www.snagajob.com).

As part of our strategy for SnagAJob we have been contacting sites with SEO-unfriendly links asking the anchor text to be changed to keyword terms they are trying to rank for such as part-time jobs, jobs, job search, etc. Our success rate is much higher than seeking out new links. And keyword-rich links that have age is a great combination for moving up in the search results.

Do a backlink check with MSN for your site. MSN allows you to search for anchor text too which you can see how to do in my MSN backlink check post. Look for links that could be improved such as those using just your domain name and start contacting those sites linking to you. Requesting changes to your anchor text is a worthwhile investment of your time that could reap better rankings in the search engines.

‘Going Green’ never felt so good and your site may thank you with an influx of new traffic.

Shell Harris co-founded Big Oak on January 1, 2004. In a previous career he was a print & web designer and often developed the sites he designed before focusing on his current passion for search engine optimization and Internet marketing. He is an avid researcher, SEO specialist, company mouthpiece and is always looking for the next big thing in Internet Marketing.

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  1. 9 Responses to “Go Green, Recyle Old Links – SEO Tip 50”

  2. By J.J. White on Dec 17, 2007 | Reply

    This is still considered to be unnatural in Matt Cutt’s America.

  3. By Shell Harris on Dec 17, 2007 | Reply

    I really try to take everything Matt says with a grain of salt. You must remember that Matt still works for Google and therefore has Google’s best interests at heart, which he should.

    On the other hand making sure your links are descriptive is also a good thing that Google likes so why wouldn’t you go back and change the links to make a better user experience. It wouldn’t make sense for Google to penalize the rewriting of a link to help users know what they are click towards.

  4. By Local SEO Specialist - Terry Reeves on Dec 18, 2007 | Reply

    Furthermore, it is Google who rewards sites with targeted search results based on the anchor text of the links pointing to the site. If this was a “bad” thing, it would not work the way it does.

    I have found this process to be much more effective that simply starting a new link building campaign for an established website.

  5. By DNL on Jan 15, 2008 | Reply

    I must disagree and here is why:
    1. Changing an old link on an old domain and old page doesn’t make sense in the eyes of a search engine. Why would do that? – would be their question.
    2. Any link passes link juice and you can always use internal links to have the desired keyword targeted on each page.
    3. If I offer a clean link to a site that I like and appreciate and I receive this kind of mail-please use a keyword for my links- I would remove the link, not changing the anchor text.
    4. Having backlinks with the domain name in it is very natural for search engines so we need those too.
    5. Great posts on your blog-hope you will add some real life examples on old classical link building methods.

  6. By Shell Harris on Jan 16, 2008 | Reply

    I still stand by my tip especially when the client in question has such a high number of links with the url already. Almost 90%, so they have plenty of domain name links. We targeted links on high authority pages and we have seen great improvement with this strategy for highly competitive terms involving search terms for “job search”.

    We haven’t had anyone remove the link yet.

    We have many examples of link building in our link building category: http://www.bigoakinc.com/blog/category/linking-building/

    Thanks for all your comments.


  7. By DNL on Jan 17, 2008 | Reply

    @Shell: Don’t get me wrong..I never said you are wrong or right. I just pointed out a few potential problems with your method which is great anyway.
    Maybe I am too cautious but those were the problems that I thought should be taken in consideration.
    And you didn’t mention that client had already 90% links with the domain name in it :)

  8. By Feng Shui on Jan 19, 2008 | Reply

    Based on your experience in SEO, how long will it take for a new link with a keyword as anchor to weight on a site’s rankings for that keyword?
    Right after the page with the link was re-indexed?

  9. By Steve on May 28, 2008 | Reply

    This is an excellent tactic that is not in use by many SEO’ers, including agencies! I was surprised to learn that I was the first person to go through this process at the firm I work at, if you do this you will be ahead of the game. I’ve found hidden gems in the backlinks of every single site I’ve worked on – spend the time and analyze those links for sure.

  10. By Hello on Jun 10, 2008 | Reply

    This is one thing they talked about at SMX also. Going to old links and re-engineering them for better keywords.

Sorry, comments for this entry are closed at this time.

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This SEO blog is provided by Big Oak SEO, a SEO Company. Most blog posts are related to search engine optimization, short reviews, SEO tips and increasing site conversions. Email us at contact@bigoakinc.com or give us a call 804-741-6776 to see how we can help your company. More

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