Google Alerts for Link Building – SEO Tip Week 39

Written on October 2, 2007 – 10:29 pm | by Shell Harris |

As a senior member of a successful SEO company I’m always on the lookout for ways to make my job easier. Usually my job consist of defining an SEO strategy that will help our clients achieve high rankings in the search engines. High Rankings are supported by high-quality links, so how do we find high-quality links without doing a lot of work?

Hello, Google Alerts.

Google Alerts is a nifty tool that will monitor Google results with predefined search terms and then email you those results. They will send the email to you once a day, as it happens or once a week. You can insert any topic or query that you wish to keep tabs on.

For example, you can type in a competitor’s business name and/or his web address as an search term alert. Every time Google finds the search term they will send an email detailing where it was found in an email. It is like having a paid researcher always on call for free.

How best to use this for SEO you ask? Easy, here are just a few ideas. Let’s assume you have written an article or press release. You submit it through your normal channels but then you set up Google Alerts to notify you everytime it finds the exact title of your article. Be sure to put the search term in quotes so it looks for an exact match (“My Article Title”). Now you can track in real-time where you article gets picked up and then contact any of the sites that have placed your article or press release and contact them directly about a partnership. Maybe the next article you write can be given more prominence on their site or you can provide the webmaster original content with embedded links to your site.

Or you can track competitors by their name and URL find websites where that information has been posted and follow the same strategy by offering original content of your own. If you find a blog that has posted about you or your industry maybe you can become a contributor.

You can track a product name or service you want to sell or any word or phrase that will help you market your site to the search engines. And since Google is providing the information, you have a good shot at Google finding your link the next time they visit the site you have partnered with.

As with most SEO strategies you need to be creative with this idea and strike while the iron is hot. Constant alerts can keep you motivated and attentive to the market within your industry as well helping you keep a vigilant eye on your competition.

Has anyone employed this strategy for link building? I’d love to hear success stories.

Shell Harris co-founded Big Oak on January 1, 2004. In a previous career he was a print & web designer and often developed the sites he designed before focusing on his current passion for search engine optimization and Internet marketing. He is an avid researcher, SEO specialist, company mouthpiece and is always looking for the next big thing in Internet Marketing.

Facebook Twitter LinkedIn Google+  

  1. 6 Responses to “Google Alerts for Link Building – SEO Tip Week 39”

  2. By Southwest SEO on Oct 21, 2007 | Reply

    I’ve used Google Alerts for monitoring keywords and articles but not for link building. I’ll have to give your suggestion a try

  3. By Arnie - Link Building Pro on Oct 22, 2007 | Reply

    Ah one of my best secrets is now out… Google Alerts! Use them all the time.

    Speaking of letting some secrets out… We are building a new site called Link Building Best Practices and are looking for success stories.

    For the next few weeks, anyone can log in as a contributor and post their best practice stories & suggestions. In exchange for writing a post, they get to add text links back to their site in the post.

    Do a Google search for “link building best practices” — our site is ranked #1. It’s a new site, so no PR yet, but as you can tell, we are building traffic and links to the site right now.

    Easy way to get free contextual links and publicity for link building expertise!

    Check out a Submit Post at Link Building Best Practices.

  4. By WelcomeToMyIsland on Oct 29, 2007 | Reply

    I don’t know why I didn’t find out about Google Alerts sooner! Thanks for telling me about it!

  5. By Bradley on Mar 22, 2008 | Reply

    Another great way to use this is using both “” and “” to see (respectively) when people link to you, and also when your new pages get indexed on Goog.

    Thanks, Brad

  6. By Bradley on Mar 31, 2008 | Reply

    Hey, I’ve commented here a couple of times and wanted to invite you to join this panel I’m putting together to discuss Universal Search and its implications on SEO.

    If you wanna be part of it, just sign-up in the comments on this page: and I’ll get a hold of you in a week or two when we start the email panel.

    Thanks, Brad

  7. By Bill on May 27, 2008 | Reply

    wow very cool. I had not used this tool before but can definitely see how it can be used for clients.

Sorry, comments for this entry are closed at this time.

Big Oak SEO Blog

This SEO blog is provided by Big Oak SEO, a SEO Company. Most blog posts are related to search engine optimization, short reviews, SEO tips and increasing site conversions. Email us at or give us a call 804-741-6776 to see how we can help your company. More

Want to know what Shell is doing?
Follow Shell with Twitter, just don't expect too much.

Want to subscribe?

 Subscribe in a reader Or, subscribe via email:    
Enter your email address:  
Find entries :