Google releases a “new toy” with Hot Trends. While keeping up with what is hot with Google search terms is not really part of SEO, it is fun to see what the collective search world is focusing on.
And today we’re introducing a new toy we are calling Hot Trends. It’s a new feature of Google Trends for sharing the the hottest current searches with you in very close to real time. What’s on our collective mind as we search for information? What’s interesting to people right now? Hot Trends will tell you. At a glance, you’ll see the huge variety of topics capturing our attention, from current events to daily crossword puzzle clues to the latest celebrity gossip. Hot Trends is updated throughout the day, so check back often.
For each Hot Trend, you will see results from Google News, Google Blog Search and web search, which help explain why the search is hot. For example, the #7 item on Thursday, May 17th was the cryptic phrase [creed thoughts]. The associated news stories and blog results show that this odd term is the name of a fake website mentioned on the season finale of The Office. Mystery solved. Of course, some searches are not as easily explained. Visit the Hot Trends group to read the explanations of others and offer your own.
Also stated by Google: With the release of Hot Trends, we’re retiring the weekly Zeitgeist list, but we will still compile monthly lists for each country, and will continue our annual year-end roll-ups too.
Too bad for Zeitgeist but at least it is continuing forward, just not on a weekly basis.
Being a big fan of The Office I was tickled to see that on May 17th Creed’s Thoughts was hot.
You can read the full blog post: What’s Hot Today