How to Find Relevant Links

SEO companies have two major functions when working with their clients: optimize the site content and finding quality, relevant links. So please forgive me if you already know this simple yet effective SEO tip, I’m sure those new to the SEO game will find it helpful. This tip on link building will help you find link opportunities but it will be up to you to acquire link placement.

I am posting this tip in response to a question I receive on a continuing basis from perspective clients.

How do you find links?

We have many methods but the simplest way to find links, that aren’t paid links, is to search for them. Searching with the right terms will increase your efficiency and success in securing the maximum number of links in the shortest time. What are these terms? I’ve listed some of the search terms we use to find good linking sources. Of course there are many others to try but this list should get you started.

Search Terms to be used with your keyword or phrase:

  • Add URL
  • Links
  • Resources
  • Related sites
  • Related urls
  • Submit a link
  • Submit a site
  • Submit URL
  • Suggest a link
  • Suggest a site
  • Suggest URL
  • Suggest an URL
  • Directory
  • Recommended Sites
  • Add Profile
  • Add Site
  • Article

For example, if you are trying to find quality links to help market your website which is selling pet turtles (We bought two, Bear and Grylls, while on vacation last week.) you would type into the Google search box something like this: “add url” + pet turtles. It would give you these results Links for Pet Turtles. The page shows five promising link opportunities that are already in the Google index. From here you can try more of the search phrases and then try different keywords and phrases to match with them.

There are also free tools that will help in finding backlinks. Some that I like are:

If you have any other tips on finding links, please share by commenting, we are always looking for new and better ways to do our jobs.


  1. Found you by searching for “how to find relevant links seo” and thats exactly what i found,

  2. Thats a good list of search terms to filter out, I also use which is a google search for sites that use do follow links.

  3. for some reason i think that google stopped giving juice to blogs and directories as I continue to build links using that method with no good results!


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