(Insert Your Name) is a SCAM!: How to Remove Online Defamation

How would you like it is there was a massive billboard in your city which allowed anyone with a grudge against you to anonymously post defamatory messages and get away with it 100% of the time?Remove Online Defamation

Believe it or not, such a billboard already exists in the form of sites such as pissedconsumer.com, ripoffreport.com, scambook.com, complaintsboard.com, and any online message board. Anyone, be it your competitor, a disgruntled employee, or customer with unrealistic expectations can write whatever they want on these sites. Because the aforementioned sites are powerful, these defamatory comments have a good chance of ranking for your name when you search for it.

Let’s assume the worst and that sites such as pissedconsumer.com and ripoffreport.com are ranking for your name. Although your first instinct may be to send a cease and detest order, the website itself, is protected by the Communications Decency Act of 1996. Trying to sue the poster is possible. However, suing the author for libel may be a very long and expensive battle ending up nowhere, though one which should be considered if you have the resources. If you can prove that published libel caused you significant harm you can go ahead and sue the person. Assuming changing your personal or business name is not possible, what else can you do?

  1. Put out as much material online as possible, which features your name. The more of it you have, the less chance that sites such as pissedconsumer.com will show up for your name. This material can be in the form of articles, blogs, websites, social media profiles, and videos that have your name in the title. Unfortunately, getting defamation completely off the first page of the search results may take as long as a year. It all depends on how much of it there is. However, the effects of online libel can be mitigated in the short term.
  2. If you have someone that is out to get you and you know that you are clearly in the right, make a blog, Youtube video, or website that explains the situation. And even if the negative comments are somewhat true, do your best to explain what you did wrong and how you are changing the way you do business. Creating a web property that ranks in the top three of the search results is easy to do. Your job would be to address the online comments in a way that puts you in a favorable light.

Google’s algorithm is constantly changing and the good news for professionals and businesses is that sites such as pissedconsumer.com may be harmed by future Google updates. However, your reputation, which is most likely your most significant asset, should not be left to chance. Take a proactive approach to marketing yourself online now, whether or not defamation is popping up for your name in the search engines.

Nickolay Lamm is an internet marketing specialist who manages InventHelp and InventHelp Scam.


  1. This is not as easy as you make it sound. These sites are deliberately built as text based google friendly sites and the more posts or content thats posted (including you own defence) the more google sees activity and ranks the site higher in most cases. Clicking on the google link a few times to view your negative post just adds fuel to the flame.

    These sites shul be accountable for the posts by being forced to take reasonable steps to ensure honesty such as sms pin number or at worst email verification.

    These sites ae “spamming” google with libelous, defamatory and unfounded lies using spammy keywords and google should take note and adjust the ranks accordingly

  2. Honestly you make complaints sites sound terrible, but the bottom line is 99% of them are legit consumers who companies ignore. Look at AT&T, Sears, Apple, and food places like Burger King and McDonald’s. You honestly think they care enough about customers to listen to their complaints?

  3. Being the owner of an e-commerce store this is a big fear of mine, and neither of the solutions are exactly idea, either way you will lose a lot of a time and money.

  4. I do affiliate marketing and hate it when I see the cliched line:
    “DON’T BUY (your product) … is a scam, read this first”.
    Yet… the cliched line leads to another marketer ACTUALLY selling the product in question!
    Link baiting does generate clicks and gets them ranked… but I’ sure Google is going to address this someday in an algorhythm….