Internal Search Lifts Conversions
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Finding your site in the search engines isn’t enough, we all know this. But once they get to your site, the real work begins. If a potential customer can’t find the product they will move on to easier pastures. Adding a search box or alphbetized links to products can help guide your customers to the right product.
In a study provided by Marketing Sherpas 46% of product marketers say tweaking internal site search is “very effective,” second only to shopping cart design as the most valuable site test.
See how a discount fragrance retailer increased conversion rates with an A-Z search tool that gets seven times more traffic than their regular search box. With the new feature working in tandem with the basic search tool, conversions are up 16.2%.
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One Response to “Internal Search Lifts Conversions”
By john haris (2 comments.) on Apr 4, 2007 | Reply
that’s a good point your making! making it easier to find what you need is going to help the customer out a lot. it’s no surprise it can also help sales on your website!