Internal Search Lifts Conversions

Written on March 21, 2007 – 12:27 pm | by bigoak |

Finding your site in the search engines isn’t enough, we all know this. But once they get to your site, the real work begins. If a potential customer can’t find the product they will move on to easier pastures. Adding a search box or alphbetized links to products can help guide your customers to the right product.

In a study provided by Marketing Sherpas 46% of product marketers say tweaking internal site search is “very effective,” second only to shopping cart design as the most valuable site test.

See how a discount fragrance retailer increased conversion rates with an A-Z search tool that gets seven times more traffic than their regular search box. With the new feature working in tandem with the basic search tool, conversions are up 16.2%.

  1. One Response to “Internal Search Lifts Conversions”

  2. By john haris on Apr 4, 2007 | Reply

    that’s a good point your making! making it easier to find what you need is going to help the customer out a lot. it’s no surprise it can also help sales on your website!

Sorry, comments for this entry are closed at this time.

Big Oak SEO Blog

This SEO blog is provided by Big Oak SEO, a SEO Company. Most blog posts are related to search engine optimization, short reviews, SEO tips and increasing site conversions. Email us at contact@bigoakinc.com or give us a call 804-741-6776 to see how we can help your company. More

Want to know what Shell is doing?
Follow Shell with Twitter, just don't expect too much.

Want to subscribe?

 Subscribe in a reader Or, subscribe via email:    
Enter your email address:  
Find entries :