Internet Marketing with Articles – SEO Tip Week 12

Written on March 22, 2007 – 6:50 am | by Shell Harris |

52 SEO TipsIf you have been involved in the mad world of search engine optimization for any time you know that building links to your site is importance in achieving high search engine rankings, especially in Google. You might also know how important writing and submitting articles can be in your quest for one-way links which lead to page one results.

Before starting an article marketing campaign, make sure you invest in a sound strategy. You don’t want to write an article, submit it and then forget it. Article writing should be part of a bigger SEO plan. What do I mean? Well, I like real world examples and Big Oak has many great SEO success stories, so lets take a look at one of our many successful clients who have used articles in their SEO campaign:

Articles, A Gem of a Strategy
Danforth started with us with a brand new site, no search engine visibility and a small budget. Of course they had lofty goals. They wanted to rank highly for search terms such as diamond engagement rings and engagement rings. Both are very competitive search terms and needed an aggressive, yet ethical SEO Company. We have helped them achieve the rankings they were hoping for and article marketing was an important part of the SEO process.

We have published many well-written articles for Danforth, with a variety of links from the author’s box and the article itself pointing to the jeweler’s home page and internal pages of the site. Quality writing is a standard at Big Oak and this has allowed us to have a greater distribution across of the Internet which provides more inbound links for Danforth. Be sure your writing stands above the competition. Take a look at similar articles and be sure your article says something new or at least says it better.

SEO and the Article: Working Together
So what is the strategy I’m talking about? Use articles are part of a coordinated marketing effort. Back up your article with multiple SEO strategies to make the article more effective. Danforth decided to sell a new metal called Palladium. They are ranked #3 in Google for the search term ‘Palladium Jewelry’ and rank well for other palladium search terms so our strategy works. Here is how we did it. (Links show actual examples)

  1. Write the landing page for palladium jewelry.
  2. Write article about palladium and why it is a good choice for jewelry. Distribute article.
  3. Write press release about palladium being available at Danforth Diamond. Distribute press release.
  4. Frequent posts on company blog about palladium.
  5. Focus link building with keywords such as palladium, jewelry, rings, etc.
  6. Be patient a few months and watch top rankings appear.

Trusting the Article Source
All of these steps were vital to search ranking success but article marketing was key. Not only did it provide one-way links, it gave the potential customer information about Palladium so they could make an informed decision. It also established Danforth as a trusted and knowledgeable merchant, which made buying from them with confidence a given.

Running a successful SEO campaign requires a lot work and expertise. Well, it requires a lot of quality writing and expertise. Don’t overlook the importance of article marketing and be sure to use it wisely with other SEO efforts. It will be a better tool as part of a holistic SEO strategy rather than a one-shot, short-sighted strategy.

Article Submission Sites
It is good practice to find article sites that specialize in your article’s topic. It will give you a higher chance for being published and makes backlinks more relative. Be on the lookout for sites that have articles catering to your web site’s subject matter. You can easily find such sites by searching for your “keyword” + article in the Google search box. Here are some generic article submission sites we use at Big Oak.

There are hundreds more to be sure, but I would say less than 30 generic article submission sites are worth your time when submitting. Be sure they article submission site you are looking into will provide good marketing exposure for your masterpiece!

We hope you are learning from our weekly SEO tips. If you have any suggestions or questions, please let us know. If you submit a good question, we may use it in our tips. If you wish to contact Big Oak to help you drive traffic and sales to your site we look forward to speaking with you. Contact us today!

Shell Harris co-founded Big Oak on January 1, 2004. In a previous career he was a print & web designer and often developed the sites he designed before focusing on his current passion for search engine optimization and Internet marketing. He is an avid researcher, SEO specialist, company mouthpiece and is always looking for the next big thing in Internet Marketing.

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  1. 7 Responses to “Internet Marketing with Articles – SEO Tip Week 12”

  2. By Wesley Warren on Mar 26, 2007 | Reply

    Nice article. Writing quality articles is a great way to build up readers and links.

  3. By kabababrubarta on Mar 26, 2007 | Reply

    Cool! kabababrubarta

  4. By Brian on Mar 26, 2007 | Reply

    Great post, very informative.

  5. By Bill on Apr 9, 2007 | Reply

    All good stuff.

    The trick with article marketing, I find, is to actually write an article that’s really worth reading AND is easy to read. If Digg and Reddit are anything to go by, “easy to read” often means having a list structure, or at least avoiding large and off-putting blocks of text.

  6. By Shell Harris on Apr 9, 2007 | Reply

    Bill, I agree. We try to walk the thin line and write quality material in our articles giving them a new point of view and then we try to make it easy to digest for the casual reader.

  7. By WordPress Wizard Advice on Jul 29, 2007 | Reply

    I must say there is considerable amount of info in this article. First I did not know so many sources of writing articles. Secondly you have outlined the article marketing with step by step process that makes it easy for people who are just starting up the seo of theoir site and know very little about it.

  8. By Anonymous on Oct 14, 2008 | Reply

    I was looking at your list of websites, and it seems that is missing. Shell this is great information, if you want to contact me via email i would be happy to give you some free tokens to use article sender. I am posting this comment for the purpose of targeted traffic, more than for back links so fell free to edit my post any way you like.

    Shane Ryans

Sorry, comments for this entry are closed at this time.

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