Is shoving keywords into your domain name really worth it?

Posted on January 21, 2008 · Posted in SEO Mistakes, SEO Strategies, Website Conversion

What are the costs and benefits of having keyword-rich domain names? Does having the keywords you wish to rank for in the domain name really give you an advantage over your competition?All things being equal, yes.But before you throw down $7.95 on www.hotel-rates-in-bangladesh.com, consider what your goals are with the domain.

High rankings are great; “brandibility” is better.A catchy domain name will increase brand awareness and is worth infinitely more than a domain name picked solely for SEO, especially if it’s difficult to remember and loaded with hyphens and underscores. The ultimate goal should be to have a domain name that is both catchy and filled with your keywords.When this isn’t achievable, you should pick a domain name based on how memorable it is.You can still attain domain names with keywords shoved in them and either redirect them to your primary website or use them to market your main site.

One advantage to having keywords in your domain name is that you don’t have to worry about using targeted anchor text when building links.This can come in handy in your quests to parse links on high PageRank pages that do not allow the use of anchor text, such as Digg comment pages.Links without targeted anchor text always look the most natural to Google, but be forewarned that rapidly link-injecting your keyword-rich domain name across sites like Digg will look unnatural in the eyes of Google and will not help you in any way, shape or form.

While acquiring a domain name for branding purposes reigns supreme, if you have an opportunity to snatch a keyword-rich domain name, do not hesitate to grab it and use it to push the agenda of your primary domain.

Do any of you consistently use this strategy?