Keep Current on SEO Techniques – SEO Tip Week 23
Obviously one of the most important parts of an SEO Company’s success is keeping up with the new trends, latest techniques and search engine news. The best way to do that is to read the best SEO blogs out there. I have listed some in my blogroll to the right. I hold them all in high esteem, and of course, I would recommend reading my own SEO blog.
Keeping up to date with SEO forum browsing is also a good idea. Here are some of my favorites:
Search Marketing Standard Magazine
I have recently discovered something almost unheard of in the Internet world, a printed magazine that still has relevance. It is Search Marketing Standard. I read my first issue this month and was impressed with the wealth of information and the breadth of subjects covered.
As an avid researcher and online reader it is refreshing to sit away from my desk, or outside, or at my home, or anyplace other than my office, and read a printed document. There is something comforting even in the this digital age about holding a glossy magazine and flipping casually through the pages. I even looked at the advertisements, something we have trained our eyes to avoid online.
Looking at a colorful magazine is one thing, finding it useful and informative is quite another. Search Marketing Standard did a nice job in both areas.
Search Marketing Standard (SMS)
The issue of Search Engine Marketing Standard that I read (picture to the right) covered many topics in the search engine marketing arena. Of course they had articles about search engine optimization and search engine marketing, but they also gave commentary about social media marketing, SEO certification and a few other gems, including blogging and linkbaiting.
One of the most useful items in this issue was a very informative listing of SEM training courses and certification. I would have like to have seen a review of each course, but that could be very subjective, time-consuming and costly so I can understand the omission.
I also felt a nice job was done bridging the sometimes enormous gap between beginners and professionals in the SEO industry. It is something I try to do on this blog so I was pleased seeing SMS attempt this as well.
SMS also realizes a magazine without a website is a missed opportunity, so they have built a companion site. While you can’t read the published articles (why would you subscribe if you could?) they certainly don’t withhold information about the SEO tips and advice. The site is a useful tool for research with helpful blog posts.
Yearly subscription to the magazine starts at just $15 for 1 year/4 issues for US-based readers and $20 for international subscribers (shipping included). Click Here to subscribe today, I recommend it.